Phoenix Senior Living

    10902 Crabapple Rd, Roswell, GA, 30075
    3.7 · 18 reviews
    • Independent living
    • Assisted living
    AnonymousCurrent/former resident
    2.0

    Beautiful community leadership undermines care

    I love the beautiful, peaceful community - my new apartment, golf-cart access to nearby stores, delicious meals, thoughtful design, and the amazing, heart-centered caregivers (Stewart, Kaleigh and Cathy were outstanding). But in my experience administration and corporate leadership wrecked the place: extreme staff turnover, a bottom-line focus that cut corners, evasive explanations, slow maintenance, dining delays and cleanliness issues. The main phone/voicemail was often unresponsive, Covid rules worsened residents' mental health, and I witnessed care lapses and troubling management decisions. Bottom line: exceptional staff and a lovely facility, but leadership and operations undermine quality of care - I can't recommend it.

    Pricing

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    Amenities

    3.72 · 18 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      2.5
    • Staff

      3.2
    • Meals

      3.0
    • Amenities

      4.5
    • Value

      3.7

    Pros

    • Beautifully renovated facility
    • Thoughtful, soothing decor and design
    • Clean and well-maintained community (many reports)
    • Private, peaceful setting with convenient nearby shops and hospital
    • Delicious meals
    • Great and varied activities with a strong activity committee
    • Compassionate, attentive, heart-centered caregiving staff
    • Several specific staff members praised for helpfulness and integrity (Stewart Kennemore, Cathy Rainwater, Kaleigh)
    • Helpful apartment-finding assistance
    • Good communication reported by some families leading to peace of mind
    • Golf cart access to nearby stores and amenities
    • Valuable referral resource and widely available presence in the Southeast

    Cons

    • Administration and management problems, including evasive or dishonest explanations
    • Extremely high staff turnover reducing continuity and quality of care
    • Allegations of resident neglect (e.g., patients not fed) and misreported incidents (e.g., falls)
    • Reports of memory care residents being expelled or 'kicked out'
    • Dining service delays and insufficient dining service staffing or responsiveness
    • Unresponsive main phone line and voicemail
    • Slow maintenance response times
    • Cleanliness and upkeep issues in some common areas (e.g., paint on carpet)
    • Company-wide poor treatment of employees and reportedly bad business decisions
    • COVID-related procedures that negatively affected residents' mental health
    • Allegations of cost-cutting, biased decision-making, and deterioration under certain regional directors
    • Inconsistent experiences depending on staff on duty

    Summary review

    Overall sentiment across the reviews is mixed but centers on a clear pattern: the physical community and frontline caregiving receive frequent praise, while management, corporate decisions, and operational consistency draw repeated criticism. Many reviewers describe Phoenix Senior Living locations as beautifully renovated, thoughtfully designed, peaceful, and conveniently located near restaurants, shopping, and hospitals. Multiple reviews emphasize appealing décor, private settings, and amenities such as golf cart access to nearby stores. The activity programs and dining offerings are often noted positively — reviewers mention a strong activity committee, varied and engaging programming, and delicious meals.

    Care quality and staff performance form a prominent theme with a notable tension. On one hand, numerous reviewers praise compassionate, attentive caregivers and aides who go above and beyond — several staff members are named and personally commended (Stewart Kennemore for integrity and respect; Cathy Rainwater for helpfulness; Kaleigh for apartment assistance). Many families report excellent communication from staff and that direct-care employees provide heart-centered care that brings peace of mind. On the other hand, a frequently mentioned problem is extremely high staff turnover. Reviewers link turnover to inconsistent care, reduced quality over time, and situations where institutional knowledge and continuity of care suffer. This creates sharply different experiences depending on who is on duty.

    Administration and corporate governance are significant areas of concern in the reviews. Multiple reports describe evasive or dishonest explanations from administration, misrepresentation of state regulations, and unresponsiveness by management. Some reviewers allege that corporate or regional decision-makers prioritize cost-cutting and the bottom line — accusations include biased treatment favoring directors, poor business decisions, and claims of facility deterioration tied to certain regional directors. There are serious, specific allegations in some reviews: residents in memory care being expelled, instances of patients not being fed, and claims that falls were misreported or lied about by staff. These are serious red flags cited by reviewers and contrast sharply with the positive reports about frontline caregivers.

    Operational and service-level issues are also commonly reported. Dining is generally praised for food quality, but reviewers frequently note delays and insufficient dining service staffing or responsiveness. Maintenance is described as slow to respond in some accounts, and there are complaints about cleanliness in particular common areas (for example, paint on carpeting). Families also report an unresponsive main phone line and voicemail system, making communication more difficult. Several reviewers called out COVID-era policies that they felt harmed residents’ mental health or were executed in ways that made little sense.

    A recurring pattern is the dichotomy between excellent frontline staff and problematic management or corporate practices. Many glowing comments about individual caregivers coexist with broader criticisms about leadership, staffing stability, and policy decisions. This suggests that prospective residents and families may find exceptional personal care from specific staff members but should also investigate management practices and recent staff turnover history before moving forward.

    Given these mixed but specific themes, prospective residents and families should take a measured approach: tour the renovated spaces to confirm facility condition, observe mealtimes and activities directly, and ask pointed questions about staff turnover, memory care admission/retention policies, and how incidents (falls, missed meals, complaints) are documented and addressed. Request recent staffing ratios and turnover statistics, inquire about the responsiveness of the main phone line and maintenance request processes, and ask to speak with or read feedback from current families or a resident council. Finally, if the positive reviews citing particular staff members are important to you, ask whether those employees are current and whether their roles are likely to continue.

    In summary, Phoenix Senior Living locations receive strong praise for environment, direct caregiving by many staff members, and programming/dining quality, but recurring and serious concerns about management, consistency, and operational follow-through temper overall confidence. The most reliable approach for families is an on-site assessment focused on consistency of staff, concrete examples of how management handles complaints or incidents, and verification of the specific amenities and services that reviewers highlighted as strengths.

    Location

    Map showing location of Phoenix Senior Living

    About Phoenix Senior Living

    Phoenix Senior Living runs a number of communities across the Southeast, headquartered in Roswell, Georgia, where they manage places like Lakeview Estates, The Neighborhood at Cullman, The Phoenix at Opelika, The Retreat at Fort Walton Beach, and The Pearl at Dalls, and these places cover a lot of ground because they offer independent living, assisted living, memory care areas, skilled nursing, and respite care for short-term stays, and they've built these places with seniors' comfort and needs in mind, putting in things like furnished common spaces, private rooms, an arts room, a barber and salon, laundry and dry-cleaning, as well as a dining room with all-day meal service that can handle special diets, which means residents can expect help with daily tasks, medication management, meal preparation, and personal care, and if someone has memory issues, their memory care communities provide a safe place with specialized support for conditions like Alzheimer's and dementia, offering 24-hour help, special programs, and activities aimed at memory, in addition to an emergency alert system and move-in support to make new residents comfortable. Phoenix Senior Living gets involved with community events, such as golf tournaments, so residents and supporters often find ways to feel part of something bigger, while the staff-who include corporate accountants, digital marketing pros, brand managers, and human resources specialists-work alongside trained caregivers who speak English and deliver care that covers everything from non-ambulatory support to 24-hour supervision and a call system if help is ever needed, all while keeping things running as a privately held company that specializes in senior living management and focuses on giving people personalized choices based on their level of independence or their medical needs. The place makes an effort to create a welcoming environment where seniors can take part in community-sponsored activities, movie nights, or quiet time in their rooms, and they've filed recent annual reports and keep their paperwork updated, so you know they pay attention to the business side of things as well, with people like Jesse Marinko and Nicholas Kavadellas in charge, and if you want to know more about the services or specific communities, you can look at their website because Phoenix Senior Living has a history of offering a variety of senior care services to fit different lifestyles-whether someone's looking for a maintenance-free spot with social activities or needs more medical attention-and they've been a member of the GSLA since 2015, showing they stick around for the long term in this industry.

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