East Village Place

    50 Benton Dr, East Longmeadow, MA, 01028
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    5.0

    Attentive compassionate care and environment

    I couldn't be happier - the care here is top-notch and the nurses and aides are attentive, compassionate, and hands-on. My loved one is engaged and thriving with daily activities, events, and excellent meals. The renovated, spotless facility and outdoor spaces feel safe and homey, and staff communication and leadership are responsive and reassuring. Memory care is exceptional and personalized, giving me real peace of mind - I highly recommend this warm, family-like community.

    Pricing

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.82 · 124 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.9
    • Staff

      4.9
    • Meals

      4.5
    • Amenities

      4.6
    • Value

      3.1

    Pros

    • Consistently caring, compassionate, and attentive staff
    • Long-tenured and stable caregiving team
    • Strong communication with families and quick updates from nurses
    • Person-centered and individualized care plans
    • Family-like, warm, and welcoming community culture
    • Robust life-enrichment/activities program (live music, crafts, outings)
    • Notable activities leadership (Activity Director Judy Gagnon, Assistant Director Charlotte)
    • Memory care specialization with two-level memory units
    • Respite, trial/assessment, and short-stay flexibility
    • On-site medical support and in-apartment medical care
    • Physical, occupational, and therapy services available (PT/OT)
    • Good safety and security practices with frequent check-ins
    • Clean, well-maintained, and renovated building and grounds
    • Resort-style amenities (coffee house, pub room, courtyard, butterfly garden)
    • Social spaces and outdoor walking paths
    • Individualized dining options and many positive food comments
    • Holiday and special-event programming (chef competitions, holiday dinners)
    • Small, intimate community where staff know residents by name
    • Strong sense of community engagement and resident happiness
    • Responsive maintenance and supportive administration (in many reviews)
    • Opportunities for family collaboration and involvement
    • Residents encouraged to choose activity level and have autonomy
    • Positive transition experiences for many residents (smooth move-ins)
    • Flexible transportation and regular outings to restaurants/concerts
    • High overall recommendations from many families and visitors

    Cons

    • Some reports of poor or inconsistent dining experience
    • Occasional insufficient dining room or assisted-living staffing
    • At least one incident of neglect by an orderly (staff terminated)
    • One negative comment regarding executive director and allegations
    • Some reviewers found pricing high or poor value
    • Industry-wide CNA turnover concerns noted
    • A few felt the community was not suitable for certain complex needs
    • Initial scheduling issues (e.g., bathing) reported in isolated cases
    • Physical therapy room or some facility aspects described as unimpressive
    • Location may be inconvenient for some (45-minute drive mentioned)

    Summary review

    Overall sentiment across the reviews is overwhelmingly positive. The dominant themes are high-quality, person-centered care delivered by compassionate, attentive staff and a strong, family-like culture. Many reviewers emphasize long-tenured staff and a consistent caregiving team, which contributes to continuity of care and strong relationships between staff, residents, and families. Communication is frequently praised — nurses and administrators are reported to provide regular updates and respond quickly to concerns. Families repeatedly describe peace of mind, security, and genuine affection from caregivers; multiple accounts highlight individualized attention, staff learning resident preferences, and accommodations for specific needs.

    Care quality and clinical supports are consistently noted as strengths. Reviewers mention good nursing communication, hands-on support from aides, and availability of PT/OT services. The community appears well set up for memory care, with two levels of memory programming and staff experienced in dementia care. Several reviewers specifically call out improvements in resident mobility, social interaction, and quality of life after placement. On-site medical support and the ability to provide in-apartment medical care and doctor visits are important practical advantages cited by families. Respite options, flexible trial assessments, and short-stay arrangements are available and appreciated by those seeking transitional or temporary care.

    The activities and life-enrichment program are standout features. Many reviewers describe a vibrant calendar with live entertainment, music groups, creative projects, exercise classes, outings to restaurants and concerts, holiday events, and unique offerings such as virtual reality experiences. Activity leadership is repeatedly named and praised (notably Judy Gagnon and Charlotte), and reviewers report that programming meets cognitive, social, emotional, and spiritual needs. The community’s ability to engage residents at different activity levels — from quiet individual options to lively group events — is frequently highlighted as contributing to resident happiness and a home-like atmosphere.

    Facility and amenities receive consistently favorable commentary. The building is described as clean, well-maintained, recently renovated in places, and nicely landscaped with gardens, patios, and walking paths. Social spaces such as a coffee house, pub room, courtyard, and scenic walkways are valued for promoting socialization and a resort-like feel. Private rooms with bathrooms, small intimate apartments, and attractive common areas add to the homelike impression. Several reviewers also compliment maintenance responsiveness and overall housekeeping standards.

    Dining impressions skew positive but are not unanimous. Many reviewers praise the food, highlight generous portions, delightful menus, holiday dinners, and special chef events. However, a minority report poor or inconsistent food quality, complaints about dining-room staffing shortages, and insufficient assistance during meals. These mixed comments suggest variability in dining experience that may depend on timing, staffing levels, or individual expectations.

    Management and administrative responsiveness are largely commended. Numerous reviews name administrators and describe smooth move-ins, unhurried tours, collaborative planning with families, and strong leadership that values staff. A few isolated negative mentions exist — one reviewer referenced a troubling incident involving an executive director and false allegations, and another flagged an incident of neglect by an orderly (noted that the staff member was terminated). Additionally, an initial bathing schedule problem was reported in one case but was said to have been addressed promptly. These outliers contrast with the majority view but are important to note as isolated concerns.

    Cost and suitability considerations appear in several reviews. Some reviewers feel the community is mid-range or pricey for their budgets, with a few explicitly calling cost high relative to perceived value. A handful of reviewers noted the location or a 45-minute drive as a logistical inconvenience. A few also indicated that the facility might not be the best fit for highly complex medical needs or specific individual circumstances, suggesting prospective families should assess fit against their loved one’s acuity.

    In summary, East Village Place is portrayed as a warm, small, and highly active memory-care and assisted-living community with strong staff engagement, individualized care, excellent programming, and attractive amenities. The most consistent strengths are the caring staff, robust activities, cleanliness, and good clinical supports. The main areas to probe further in a tour or meeting are dining consistency and staffing levels during meals, cost and contract details, and specific fit for complex clinical needs. Isolated negative incidents were reported but were uncommon relative to the volume of positive experiences; reviewers generally report prompt administrative follow-up when issues arise. For families prioritizing a family-like atmosphere, strong memory-care programming, and an active social calendar, East Village Place receives broad, enthusiastic recommendation from current residents, families, and visitors.

    Location

    Map showing location of East Village Place

    About East Village Place

    East Village Place sits as a senior living community that offers a broad range of care, so folks can stay as their needs change, and you find everything from independent living to assisted living, and even memory care in a purpose-built building for those with Alzheimer's and dementia, on up to long-term skilled nursing, hospice care, and options for home health and non-medical care with Medicare certification for those who need it. The community has 24-hour staff, including nurses, and there's always someone awake for safety, with technology like alarm bracelets and a wander alert system in the secured areas, especially important for residents who might be at risk of wandering or who show signs of behavior changes. The staff is often described as kind and helpful, taking care to communicate updates to families and give attention to what each person wants and needs, and they're also trained to help with things like personal care-bathing, dressing, grooming-and provide help for activities of daily living and managing behaviors that come up with different health conditions.

    The campus features several amenities, including a library, salon, barbershop, a beauty parlor, a coffee shop, outdoor courtyards and gazebos, and sitting areas both inside and outside, plus wheelchair accessible showers and buildings, a fitness center, private and community dining rooms, and places to relax indoors or out, with clean and attractive surroundings that help older adults feel comfortable and at home. There are pet-friendly policies, so residents can bring their dog or cat along, which really makes a difference to a lot of people. Assisted living residents get help with daily tasks, and those in memory care are in a specially designed unit meant to reduce confusion and keep folks safe, with plenty of staff on-hand and a secured layout.

    Nutritious meals are served restaurant-style and prepared by a chef, with plenty of options for dietary needs, whether it's gluten-free, low sodium, low sugar, or vegan, and they have special offerings like their Gourmet Bites Cuisine. Residents can take part in a wide variety of activity programs-art classes, gardening, fitness programs like yoga and chair yoga, educational lectures, brain fitness programs like Dakim, cooking classes, trivia, and outings in the community, and there are community service opportunities, garden clubs, and even Wii bowling and wine tasting on the calendar, which is posted regularly. There are intergenerational activities, devotional services both onsite and offsite, and access to resident ambassadors who can help new folks feel welcome.

    East Village Place offers respite care and short-term stays, and provides transportation, parking, and support with things like medication management, rehabilitation, mobility help, housekeeping, laundry and linen service, and transportation to appointments or outings. Nurses and therapy staff-including visiting nurses, podiatrists, and therapists-come on-site as needed, and there's on-site skilled nursing for those who need more support. Specialized programs like Watermark University, Prema Memory Support℠, Extraordinary Outings, EngageVR®, and activities listed in their lifestyle magazine and calendar keep residents socially, mentally, and emotionally engaged. The staff tries to keep things straightforward and reassuring, always watching out for residents' health and safety, and the community works with organizations like SAGE to support and include everyone.

    The place fits a range of needs, so people can age in place, from more independent living in maintenance-free apartments for people fifty-five and older, to advanced care with licensed nurses and behavioral care, and folks at risk of elopement can also be supported safely. East Village Place aims to give seniors a greater sense of choice and active living, helping them feel at home while also having enough support nearby.

    About Watermark Retirement

    East Village Place is managed by Watermark Retirement.

    Watermark Retirement Communities is a premier senior living operator managing over 70 communities across 21 states with approximately 5,800 associates, ranked as the nation's 9th-leading senior housing operator by the American Seniors Housing Association. Founded in 1985 by David Freshwater and David Barnes as The Fountains in Tucson, Arizona, the company pioneered wellness-based senior living in collaboration with the University of Arizona Center on Aging before rebranding as Watermark in 2006. Headquartered in Tucson, Watermark became a wholly-owned subsidiary of Singapore-based Keppel Corporation in March 2024, following Keppel's initial 50% acquisition in 2019, with Paul Boethel succeeding the founders as CEO while Freshwater continues as Chairman Emeritus.

    The company's signature Watermark University is an award-winning intergenerational learning program where residents, associates, family members, and local experts—including museum curators, university professors, and world-renowned doctors—teach dozens of classes ranging from watercolor painting and ballroom dancing to language learning and sculpture workshops. Named among Fortune's Top 25 Best Workplaces for Aging Services™ by the Great Place to Work® Institute, Watermark provides comprehensive training through programs like GO (General Orientation) Ripples, Leadership by Design workshops, and specialized sales systems focused on understanding buyer motivations and customer service excellence.

    Watermark's innovative Prema Memory Support℠ program features Naya caregivers—named after the Sanskrit word for "guide" or "person of wisdom"—who are Certified Dementia Practitioners trained through the National Council of Certified Dementia Practitioners. The Thrive Memory Care experience includes secure courtyards, multi-sensory environments with fresh flowers, music therapy, and sensory gardens. Their groundbreaking Thrive Dining (Gourmet Bites) program transforms nutritious meals into attractive, bite-sized portions that residents can enjoy independently without utensils. The Dementia Awareness Experience uses virtual simulations including impairment gloves and vision-loss glasses to help associates develop deeper empathy and understanding.

    The company leads the industry in technology innovation with EngageVR, a virtual reality program using Oculus Quest headsets that enables residents to travel virtually to the pyramids of Egypt, swim with whales, or reconnect with veterans from their battalions in virtual living rooms. The 360Well wellness program integrates four key circles—mind, body, spirit, and community—to promote holistic health and independence. Through partnerships with the University of Arizona's Evelyn F. McKnight Brain Institute and Curana Health for value-based care delivery in Florida, Texas, and Pennsylvania, Watermark continues advancing senior care research and innovation.

    Following a "shrinking to grow" strategy under new leadership, Watermark focuses on operating premium communities while maintaining its founding philosophy that they are "a wellness company that happens to provide housing and services for seniors," committed to creating experiences where residents truly feel at home with purpose, possibility, and joy.

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