Pricing ranges from
    $4,800 – 6,240/month

    Bertram House of Swampscott

    565 Humphrey St, Swampscott, MA, 01907
    4.1 · 25 reviews
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    4.0

    Warm, caring memory care, pricey

    I was very pleased with the warm, family-like atmosphere, caring and professional staff who knew my mom personally, individualized attention, engaging activities (outings, exercise, trivia), a clean well-kept building and supportive memory-care unit (and yes, friendly house cats). It is expensive, not part of a continuing-care network and may not accept Medicaid after private funds run out - and I'd recommend checking recent licensing/inspection records because some reports noted past health/safety issues and pauses in admissions. Overall I would recommend it to families who can afford it and stay involved.

    Pricing

    $4,800+/moSemi-privateAssisted Living
    $6,240+/moStudioAssisted Living
    $5,760+/moSuiteAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.12 · 25 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.1
    • Staff

      4.4
    • Meals

      4.3
    • Amenities

      4.1
    • Value

      3.2

    Pros

    • High staff-to-resident ratio (reported by many reviewers)
    • Attentive and welcoming reception/leadership
    • Warm, home-like atmosphere
    • Beautiful exterior and well-maintained building
    • Comfortable, private rooms (residents may furnish rooms)
    • Attractive layout with multiple common rooms and no long halls
    • Pleasant outdoor spaces and gardens
    • Varied, fresh and plentiful meals
    • Impressive dietician and multiple menu options
    • Personalized dining requests and in-room dining available
    • Engaging activities program, with memory-care focus
    • Frequent outings: bus trips, breakfast outings, field trips
    • Exercise classes, trivia, singing, film viewings and games
    • Professional, compassionate and dedicated caregiving staff (reported by many)
    • Staff who know residents personally and provide individualized care
    • Above-average housekeeping and clean common areas (frequent comment)
    • Salon services (hairdresser, nail technician) and library
    • Van for outside activities and convenient parking
    • Porch access and comfortable common-room spaces
    • Sense of community / family-like treatment reported by multiple families
    • Pets/house cats that interact with residents (reported positively)
    • Household size and structure: 65 residents total; memory care unit of 26 on third floor (transparent size reporting)

    Cons

    • High cost / extremely expensive pricing
    • Not part of a continuing care (CCRC) network
    • Does not accept Medicaid after private funds run out (per reviews)
    • Requires active family involvement for some residents
    • Reports of inconsistent staffing levels (some say understaffed)
    • Multiple reports alleging poorly trained, uncaring, or negligent staff
    • Serious medication and care-coordination complaints (misdiagnosis, misprescribed meds, failure to coordinate with physicians)
    • Allegations of being unqualified to care for dementia patients (contradictory to other reviews)
    • Accusations of neglect, filthy conditions, and inadequate care in some accounts
    • Reports of safety/health violations, state investigation, and ceased admissions
    • Reports of residents involuntarily discharged or poorly managed disputes
    • Inconsistent quality — experiences vary widely between families
    • Some reviewers compared it unfavorably to other facilities (Putnam Farm) in staffing and physical plant
    • Limited interactions during COVID noted by some reviewers
    • Not a perfect fit for every level of need (per reviewers)

    Summary review

    Overall sentiment across the provided reviews is strongly mixed, with a majority of reviewers praising the facility’s atmosphere, amenities, dining and many members of the caregiving team, while a significant minority report severe problems with care quality, staffing, and regulatory compliance. Common positive themes include a warm, home-like environment; an attractive, well-maintained building and outdoor spaces; comfortable private rooms; an active calendar of therapeutic and social activities; and consistently positive comments about meals and dietary support. Many reviewers specifically highlight an attentive front desk and leadership, individualized attention from caregivers who know residents’ preferences, and extra services such as salon care, a library, and transportation for outings.

    Care quality and staffing are the areas of greatest divergence. Numerous reviews emphasize professional, compassionate, and dignified care: caregivers described as kind, skilled, conscientious and attentive to changing health needs; staff who learn residents’ likes and routines (watering plants, favorite radio stations); and above-average housekeeping. Several reviewers explicitly praise the memory care program, the staff-to-resident ratio, and the way staff engage residents through activities, trips, and personalized attention. Conversely, other reviews describe troubling lapses — understaffing, poorly trained or uncaring personnel, medication errors, misdiagnoses, failure to coordinate with residents’ physicians, and in some cases allegations that the facility was not properly equipped or licensed to care for persons with dementia. These negative reports include serious accusations such as neglect, filthy conditions, and staff misconduct; some reviewers also reported unpleasant outcomes such as involuntary discharge or being “drummed out” following disputes. These conflicting accounts suggest variability in performance over time, by unit, or between different shifts or staff members.

    Facilities, layout and amenities receive largely positive comments. Reviewers frequently note a tasteful, “bed-and-breakfast” feel: multiple common rooms instead of long institutional corridors, attractive landscaping and gardens, porch access, and convenient parking. Dining is repeatedly called out as a strength — fresh, varied meals with multiple menu choices, an impressive dietician, and the ability to accommodate personalized requests and in-room dining. Activity programming is robust in most accounts: memory-focused engagement, exercise classes, trivia, singing, movies and frequent outings. Housekeeping and maintenance are often praised, and some families describe a strong feeling of home and community, with staff and residents forming friendships.

    Cost, admissions and continuity of care are important practical concerns raised by many reviewers. Multiple people describe the community as expensive — sometimes “extremely” so — yet several note they felt they received commensurate value for the price. Crucially, reviewers indicate that Bertram House is not part of a continuing care network and, according to reviews, does not accept Medicaid once private funds are exhausted; this creates a potential continuity-of-care and financial risk for families who may need long-term public support. Several reviewers also advised that family involvement is necessary in some cases, which affects suitability for families who cannot be regularly engaged.

    Safety, compliance and very negative experiences form a notable subset of the feedback and represent the most serious red flags. Some reviewers allege safety and health violations, a state investigation, cessation of new admissions, and even the death of a resident tied to substandard care. These claims stand in stark contrast to other reviewers’ testimonials about excellent care. Because these are serious allegations appearing in the review set, they should be treated as significant concerns to verify: prospective families should ask for details about any regulatory actions, recent inspections, corrective plans, and how the facility has addressed any past problems.

    In summary, the pattern from reviews is one of generally strong amenities, a warm atmosphere, good dining, and meaningful activities — with many families reporting compassionate, attentive staff and a community where residents felt at home. Simultaneously, there is a recurrent and consequential set of negative reports about inconsistent staffing, medication and care coordination problems, alleged neglect or unclean conditions in some cases, and possible regulatory issues. These contradictions point to uneven performance at different times or for different residents. Prospective residents and families should weigh the attractive facilities and programming against the reports of high cost, the lack of continuing-care/Medicaid continuity, and the serious negative allegations; they should request up-to-date inspection reports, staffing ratios by shift, medication-management protocols, references from current families, and clear written policies on admissions, involuntary discharge, and financial transitions before making a placement decision.

    Location

    Map showing location of Bertram House of Swampscott

    About Bertram House of Swampscott

    Bertram House of Swampscott sits just a block from the beach and harbor in a quiet historic neighborhood, and the building itself used to be the New Ocean House Hotel years ago, so it has a bit of old charm mixed in with its modern care. Sunrise Senior Living runs the place, and they're well-known for having trained staff available day and night, with a real focus on routines and support. You'll find several options for living spaces, from studio and one-bedroom to companion suites, and every unit has its own private bathroom, kitchenette, and emergency call system. Some suites are subsidized for folks who qualify. The property is close to healthcare, with Salem Hospital and North Shore Medical Center nearby, and there's transportation for appointments and outings.

    Services here include independent living, assisted living, memory care, skilled nursing, short- and long-term stays, hospice, and Dignity Home Care. People living with Alzheimer's or other memory issues have access to a dedicated Reminiscence Program, which aims to deliver specialty care and activity-rich days in secure, home-like areas. Staff members, including tenured care managers, home health aides, and certified nursing assistants, give personal help with eating, bathing, and dressing, along with medication management, wellness visits from a nurse each month, and other daily needs.

    Folks have access to the Library, Sunroom, Foyer, TV Room, game room, fitness room, and walking paths, while the bistro offers snacks like popcorn, cookies, and fruit throughout the day, and the community serves up to three meals a day in a restaurant-style dining room, with menus that change up and include lots of choices. There's a focus on social life here too-scheduled group trips, social outing programs, resident-led clubs, and daily fitness or creative projects fill out the calendar, whether you want a lively day or some quiet. The building itself makes space for everyone to gather or find a quiet spot, with a family-friendly policy that encourages visits. Housekeeping is done weekly, trash gets picked up every day, and property management looks after the details. The approach here puts a spotlight on respectful support, privacy, and connection, aiming to help people keep their independence while getting the kind of care they need as things change.

    About Sunrise Senior Living

    Bertram House of Swampscott is managed by Sunrise Senior Living.

    Sunrise Senior Living is one of the largest senior care operators in North America, managing over 270 communities across the United States and Canada with approximately 22,000 employees. Founded in 1981 by Paul and Terry Klaassen in Oakton, Virginia, Sunrise pioneered the Victorian mansion-style senior living community design, inspired by Dutch senior care models and European hospitality concepts. Headquartered in McLean, Virginia, Sunrise offers a comprehensive continuum of care including independent living, assisted living, memory care, skilled nursing, and hospice coordination.

    The company's signature memory care programs include Terrace Club Neighborhoods for residents with early to moderate memory loss, and Reminiscence Neighborhoods for those with advanced Alzheimer's and dementia. As an Authorized Validation Organization, Sunrise practices the Validation Method—which they call "exquisite listening"—using empathy-based communication techniques to reduce anxiety and improve quality of life for memory care residents. Their Live With Purpose™ programming engages residents through personalized activities aligned with their interests and life experiences.

    Sunrise leverages advanced technology including Sunrise CareConnect, an electronic health record system built on PointClickCare technology that enables real-time documentation, comprehensive health tracking, and remote access for healthcare providers. The Road Home Program offers specialized 30-day transitional care for seniors discharged from hospitals or rehabilitation centers, providing medication management and 24/7 support.

    The company has achieved notable sustainability certifications, with facilities earning WELL Health-Safety Rating, WELL Equity Rating, ENERGY STAR® certifications, and LEED Silver designation. Sunrise communities feature Individualized Service Plans, Designated Care Managers, and welcome pets, with many locations maintaining community cats or dogs. After celebrating 40 years in 2021, Sunrise continues its mission to champion quality of life for all seniors through their resident-centered, holistic approach to senior care.

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