Pricing ranges from
    $2,969 – 4,389/month

    Holiday Crescent Heights

    240 Branchview Dr NE, Concord, NC, 28025
    • Independent living
    • Assisted living
    AnonymousCurrent/former resident
    4.0

    Friendly, active community with caveats

    I live here and the place is beautiful, well-kept, and full of activities - salon, exercise, dining room, laundry, events - and the staff are overwhelmingly friendly, hands-on, and caring. I've made friends and feel safe during the day; dining and programs are the heart of the community. That said, management can feel uncaring, housekeeping and some common areas are inconsistent or dirty at times, and food quality/portions are hit-or-miss (dinners sometimes run out). There's limited apartment availability (often studios only), no full in-unit kitchens, frequent rate increases, and the community is understaffed for evenings/overnights and higher care - not suitable for advanced dementia. Overall great for active, independent seniors who want social life and helpful staff; not the right fit if you need 24/7 medical supervision or spotless consistency.

    Pricing

    $2,969+/moStudioIndependent Living
    $3,189+/mo1 BedroomIndependent Living
    $4,389+/mo2 BedroomIndependent Living

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    Amenities

    Healthcare services

    • Assistance with dressing
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system

    Meals and dining

    • Meal preparation and service

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.42 · 176 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.1
    • Staff

      4.3
    • Meals

      3.7
    • Amenities

      4.1
    • Value

      3.3

    Pros

    • Friendly, caring, and helpful staff (frequently praised)
    • Renovated, attractive, hotel/resort-like common areas
    • Wide range of on-site amenities (library, salon, chapel, game rooms, pool table)
    • Included meal plan with three meals/day and dining-room service
    • Weekly apartment cleaning and linen service included
    • On-site fitness room, exercise classes, and therapy services
    • Active activities program (bingo, arts/crafts, music, outings)
    • On-site transportation/shuttle for errands and medical appointments
    • Multiple apartment layouts (studios, one- and two-bedroom, some with kitchenettes/balconies)
    • Laundry facilities on each floor and handy in-building services
    • Pet friendly
    • Accessible location near shopping and hospitals
    • Flexible care add-ons and acceptance of third-party home health
    • Many residents report feeling safe, social, and at home
    • Management or owners who sometimes personally engage with residents

    Cons

    • Inconsistent food quality and service delays (long meal waits, occasional over/undercooked or small portions)
    • Frequent staffing shortages; employees often perform double duties
    • Limited or no overnight and weekend nursing/medical staff (no 24/7 on-site care)
    • Management problems reported (unresponsive, rude, promises not kept, turnover)
    • Variability in cleanliness (some reviews praise cleanliness, others note dirty common areas, bathrooms, or laundry issues)
    • Not suitable for residents with dementia or high-care needs
    • Frequent rate increases and pricing concerns; perceived higher cost for some units
    • Maintenance staffing limited and sometimes slow to respond
    • Occasional incidents with resident belongings being misplaced
    • Some units or features not always available (e.g., larger two-bedrooms, pool closed)
    • Inconsistent or reduced activities/ dining because of COVID or staffing
    • Dining accommodations sometimes poor for special dietary/chewing needs
    • Elevator and building logistics limitations noted by a few reviewers
    • Reports of unfair management behavior (bias, distrust of housekeeping) from some reviewers

    Summary review

    Overall sentiment across the reviews is mixed-to-positive: many residents and families praise Crescent Heights for its friendly, caring staff; attractive, recently renovated common areas; convenient amenities; and an active social calendar. Repeated positive themes include staff members who go above and beyond, a warm and social community where residents make friends, and a physical environment that reviewers describe as clean, hotel-like, and pleasant. The facility frequently receives high marks for providing three meals a day, weekly apartment cleaning and linens, laundry on each floor, transportation to appointments and shopping, and a broad set of amenities (library, salon, chapel, game rooms, fitness room, and therapy services). Many reviewers emphasize that the dining room and social meals are the heart of the community and report that the move-in process and ongoing communication with certain staff or managers were smooth and accommodating.

    Dining and food are polarizing. A large portion of reviewers praise the chef-driven dining, calling meals fantastic, delicious, and a major benefit (three meals served in the dining room included in many plans). At the same time, a roughly equal number of reviewers report declining food quality over time, overcooked or undercooked dishes, small portions, or long waits for meals (some reporting lunch service taking up to one to two hours). There are also complaints that kitchen staff can be inflexible or unable to accommodate chewing or special dietary needs. COVID-related changes further disrupted dining patterns for some residents (reduced communal dining, limited seating), which has affected residents’ experience in some reviews.

    Staffing and care quality show a clear pattern of strengths and limitations. Many reviewers describe individual caregivers, housekeepers, drivers, and therapists as friendly, helpful, and responsive; several long-tenured staff members are singled out positively. However, staffing shortages and turnover are recurring concerns. Reviewers report staff doing double duties (e.g., serving meals and handling housekeeping), difficulty reaching maintenance quickly, only one maintenance person on site at times, and limited hours with no overnight or consistent weekend nursing staff. The facility is repeatedly described as an independent living community that allows third-party caregivers or home health to supplement services; reviewers strongly advise that Crescent Heights is not ideal for residents requiring 24/7 medical supervision or advanced memory care. Some worrying anecdotes—such as beds or heirlooms briefly misplaced and instances of staff behavior perceived as rough or lacking compassion for residents with hearing loss or confusion—underscore that families should closely vet staffing and protocols for vulnerable residents.

    Management, policies, and operations draw mixed reactions. Several reviewers praise family-oriented owners, proactive managers, and staff who personally interact with residents. Conversely, many reviews describe management issues: unkept sales promises, unexpected rate increases, billing/portal problems, rude or uncaring office staff in isolated reports, and inconsistent follow-through on complaints. COVID-era restrictions and staffing reductions exacerbated some operational lapses (limited activities, reduced dining options). Cleanliness also varies by report: while many say the facility is very clean and well-maintained after renovations, a noticeable subset cites dirty common areas, neglected traffic carpeting, broken washers/dryers, and spotty housekeeping—indicating uneven execution of maintenance and cleaning standards.

    Activities, amenities, and the community environment are commonly praised. Numerous reviews highlight a robust activities calendar (art, music, bingo, movies, exercise classes, outings), accessible transportation and bus service to stores and medical appointments, social dining, and on-site therapy services. Residents report a comfortable social atmosphere, with many making friends and participating in events that contribute to a sense of belonging. Apartment options and physical features receive many compliments: bright units with big windows, balconies, kitchenettes in some plans, weekly cleaning included, and practical touches like laundry rooms on each floor. Still, some reviewers note limited closet/cabinet space in certain units and occasionally unavailable unit types (e.g., two-bedroom units often not available).

    Safety and suitability considerations are prominent. For independent living residents who are mobile and socially engaged, Crescent Heights is repeatedly recommended and considered a good fit. However, several reviewers warn it is not suitable for people needing memory care or continuous supervision: there is no 24/7 in-house nursing, emergency coverage can rely on external responders, and overnight staffing is limited. A few reviewers explicitly reported safety or management incidents (lost belongings later found in maintenance closet, staff taking beds), which, while not widespread, merit careful inquiry from prospective residents or families.

    Price and value perceptions are mixed. Some reviewers consider Crescent Heights more affordable than comparable independent or assisted living options and praise the inclusive nature of services (meals, housekeeping, transportation). Others find it pricey—especially for assisted living-level needs or when unexpected rate increases occur—and raise concerns about getting the promised level of service for the cost. COVID impacts, staffing variability, and occasional management lapses contribute to differing impressions of overall value.

    Conclusion and recommendations for prospective residents: Crescent Heights presents a largely positive option for independent-living seniors who value social engagement, included meals, weekly housekeeping, and an amenity-rich, renovated environment with an active calendar. Many residents and families report excellent interpersonal experiences with caregivers, therapy services, and activities. However, before committing, prospective residents and families should: (1) verify current staffing levels and overnight/medical coverage if constant supervision might become necessary; (2) observe meal service during a typical mealtime to assess quality and speed; (3) ask for clear, written policies on billing, rate increases, and what is included; (4) inspect housekeeping and maintenance responsiveness; and (5) inquire explicitly about accommodations for special dietary needs or memory-care-support transitions. These targeted checks will help align expectations with the mixed-but-often-positive experiences described by reviewers.

    Location

    Map showing location of Holiday Crescent Heights

    About Holiday Crescent Heights

    Holiday Crescent Heights sits near historic downtown Concord, North Carolina, with quiet surroundings and a friendly atmosphere where seniors find both comfort and good company, and the building itself has clean, thoughtful touches like an atrium with soft chairs and sunny spaces, plus a patio with rocking chairs overlooking tidy gardens and walking paths where people like to stroll or sit. Seniors live in studio, one-bedroom, or two-bedroom apartments, some with balconies or patios for private time outdoors, and every apartment has a kitchenette, a walk-in shower or tub, and its own heat and air controls for comfort, which feels homier for most folks, and even the floor plans are quite roomy so nobody feels cramped, plus monthly rent covers almost everything including utilities, basic cable, WiFi in common spaces, and regular housekeeping and linen services so chores are light.

    People bring their pets along because of the pet-friendly policy, and there's always a water dish nearby or a patch of sunny lawn, while parking is easy enough with covered, garage, and outdoor options for both residents and their guests, who sometimes stay overnight or join for meals in the big dining room where three meals get cooked fresh each day with different choices so nobody eats the same thing too often. Everyone eats together or can invite guests, and if folks need help getting to appointments or want to go shopping or out for a planned outing, there's free scheduled transportation and even a travel program letting residents visit over 300 other communities for up to seven nights, if that's something they'd like to do.

    For haircuts or a fresh shave, seniors head down to the on-site beauty salon and barbershop, and if anybody needs therapy, physical and occupational therapists offer services right on the grounds, while home health and home care from outside providers come in often too, meaning families don't worry so much about daily help since staff and support are always around, including for people who have dementia or need extra help with daily tasks. Each person gets a wearable Lively Mobile Plus device for emergency help anywhere on the property or offsite, and the whole place feels prepared with safety features like secured entries, safety bars in bathrooms, elevators, sprinklers, and smoke alarms so the building stays secure and accessible, even for people using wheelchairs or walkers.

    There's a lot to do since the staff keep the activity calendar full, hosting social gatherings, exercise classes with fitness equipment, visits to local places, games in the billiards lounge and card room, movie nights in the theater-style media room, or book clubs in the library, which always keeps folks busy if they like to be, and some just prefer to sit by the community fireplace, watch the big screen TV, or join events in the game room, community center, or sunny patios. The monthly rent includes plenty like basic cable, laundry for linens, parking, meal service, WiFi in main areas, and use of all the shared spaces, with maintenance and management working to keep everything running smoothly, and folks say the grounds and building stay clean and well kept. People living here are usually 55 and older and quite independent, enjoying their privacy but appreciating care close by if it's ever needed, plus living with people at the same stage of life, sharing meals or activities, and knowing help is ready when they or a loved one might need it.

    About Holiday by Atria

    Holiday Crescent Heights is managed by Holiday by Atria.

    Holiday Retirement, founded in 1971 by Bill Colson, was one of the largest independent living operators in North America with over 300 communities at its peak. In 2019, Holiday Retirement was acquired by Atria Senior Living, creating one of the largest senior living providers in the United States. The communities now operate under the Atria brand while maintaining many of the traditions and values that made Holiday Retirement a trusted name in senior living for nearly 50 years. Holiday pioneered the concept of affordable, all-inclusive independent living for seniors, offering residents a worry-free lifestyle with meals, housekeeping, activities, and transportation included in one monthly fee.

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