Pricing ranges from
    $3,849 – 5,003/month

    Morningside of Concord

    500 Penny Ln NE, Concord, NC, 28025
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    5.0

    Compassionate professional care; highly recommended

    I placed my mom here and have been very pleased - the staff are kind, compassionate and professional, the care and medication management are excellent, and communication is attentive. The building is spotless and welcoming, meals and snacks are good, and there's a full schedule of activities that keep residents engaged. Memory care is thoughtfully run and outings/family nights are meaningful. It's pricey and we had a couple of administrative/billing hiccups, but overall we feel confident and would highly recommend this community.

    Pricing

    $3,849+/moSemi-privateAssisted Living
    $4,618+/mo1 BedroomAssisted Living
    $5,003+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Pet friendly
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.72 · 102 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.8
    • Staff

      4.7
    • Meals

      4.2
    • Amenities

      4.4
    • Value

      2.7

    Pros

    • Compassionate, attentive and professional staff
    • Consistently praised caregiving and nursing teams
    • Long-tenured, low staff turnover in many reports
    • Good staff-to-resident ratio (noted as 8:1)
    • Strong medication management and support with complex meds
    • On-site doctor and staff who call families when residents are sick
    • Memory care unit with dementia-friendly activities
    • Daily activity schedule including outings, singing, bingo, chair exercises and church
    • Family nights, entertainers and community events
    • Transportation to doctor appointments included in admission fee
    • Clean, well-maintained facility and housekeeping
    • Delightful outdoor spaces (courtyard with fountain and seating)
    • Restaurant-style dining, multiple menu choices and regular snacks
    • Beauty shop / hair and nail services on site
    • Laundry, maintenance and receptive administration
    • Frequent staff checks and proactive communication with families
    • Support for resident independence and personalization of care
    • Pet-friendly policy
    • Small, family-like atmosphere reported by many families
    • Positive long-term resident satisfaction and many recommendations
    • Amenities such as suites, ground-floor rooms opening to courtyard, and visiting spaces
    • Engaged activities director and volunteers/visitors who entertain
    • Cleanliness with no unpleasant odors reported repeatedly
    • Helpful front desk/reception and warm welcome on tours
    • Weekly menu options and nutritious meal choices

    Cons

    • High cost / expensive and affordability concerns
    • Mixed reports about memory care quality (some excellent, some poor)
    • Occasional staff shortages or limited staff availability (e.g., M–F 9–5 noted)
    • Reports of administration being money-driven or absent at times
    • Dining-room neglect in some reports (residents left waiting between meals)
    • A few reports of poor food or loss of appetite/weight loss
    • Isolated reports of billing disputes and POA/consent issues (including a $9,500 dispute)
    • Claims of sliding-scale pricing misrepresentation
    • Some users reported staff turnover affecting attentiveness
    • Small room sizes and some lack of kitchenettes
    • Occasional reports of limited socialization or closed doors for residents
    • Inconsistent activity quality in a few accounts
    • Complaints about inflexible meal times and few dining choices in some reviews
    • At least one report of no nurse supervision during some times
    • Instances where state survey/results were not readily available to reviewers

    Summary review

    Overall sentiment: The reviews for Morningside of Concord are overwhelmingly positive with a strong and recurring theme: families and residents consistently praise the staff, caregiving quality, cleanliness, and activity programming. Many reviewers describe the community as “family-like,” highlighting compassionate, attentive caregivers, proactive leadership, and long-tenured employees who create a welcoming, safe environment. Multiple families emphasize peace of mind, frequent communication from staff and administration, and the community’s ability to accommodate individualized needs and complex medication routines.

    Care quality and staffing: A dominant theme is exceptional care. Numerous reviews specifically praise the nursing and caregiving teams for being kind, responsive, and professional. Medication management is repeatedly noted as reliable, including help with complex medication schedules. An on-site doctor and good communication from medical staff give families confidence. A frequently cited ratio (noted as 8:1) and frequent staff checks are used by reviewers to explain why residents receive attentive care. While many reviewers report low staff turnover and continuity of care, a minority of comments indicate periods of turnover or reduced attentiveness, suggesting that staffing stability may vary over time or by unit.

    Memory care and dementia services: Memory care is a highlighted service: several reviews applaud a dedicated memory care unit with dementia-friendly activities, specialized programming, and compassionate staff skilled in Alzheimer’s care. However, this is one of the most mixed areas. While many families are very pleased with memory care, a few detailed complaints describe poor care quality in memory-level care — citing limited staff availability during certain hours and insufficient attention. This contrast implies that while memory care is a strength for many residents, experiences can vary and prospective families should evaluate the specific memory-care team and staffing patterns during tours.

    Facilities, cleanliness and amenities: The physical facility receives strong praise. Reviewers frequently mention spotless, odor-free buildings, well-kept grounds including a pleasant courtyard with fountain seating, convenient visiting spaces, and suite options (some with kitchenettes, others without). Amenities noted across reviews include an on-site beauty shop, laundry, maintenance responsiveness, and a pleasant dining environment. Several reviewers describe hotel-like features and a layout that facilitates visiting and socializing. A few reviewers pointed out smaller room sizes or the requirement to provide certain furnishings as downsides.

    Dining and nutrition: Dining is another area with many positive comments: "restaurant-style" meals, two entree choices, weekly menus, regular snacks, and homemade touches received praise. Several families specifically praised the kitchen staff’s pride and the quality of meals. Conversely, a smaller set of reviews complain about poor food quality, limited dining choices, inflexible meal times, and even weight loss for one resident. There are also isolated reports of dining-room neglect (residents waiting between meals). These mixed signals suggest that food service is generally a strength but that individual experiences may differ by meal service period or resident dietary needs.

    Activities and social life: Activity offerings are consistently cited as a strong point. Reviews describe robust programming: daily activities, outings to restaurants and local venues (wineries), bingo, chair exercises, singing, arts and crafts, board games, family nights with musicians, devotionals, and special events (ice cream socials, car shows). Families frequently note that activities keep residents happy, stimulated, and socially engaged. A few reviewers, however, felt activities were insufficient or that some residents experienced limited socialization, indicating program engagement may vary between units or among residents.

    Management, communication and administration: Many families praise responsive administration, friendly reception, and proactive communication; several reviews mention regular updates and an executive director who addresses concerns quickly. These strengths are credited with smoothing transitions and building trust. Nevertheless, there are recurring administrative concerns in a minority of reviews: accusations of being “money-driven,” billing disputes (one specific $9,500 billing dispute and POA issue was reported), alleged misrepresentation of sliding-scale pricing, and reports of the management being difficult in certain situations. These serious concerns are isolated but important — prospective residents and families should clarify contract, billing, and sliding-scale policies and verify financial communication and POA procedures before admission.

    Price and value: Cost is a frequent concern. Multiple reviewers state the community is expensive or beyond their budget; specific quotes and costs were mentioned by some families. While many feel the service justifies the price (citing high-quality care, activities, and cleanliness), affordability is a barrier for others. Transparent pricing and admission-fee inclusions (transport to doctor appointments was explicitly mentioned as included in admission fee by one reviewer) should be confirmed with the community.

    Notable patterns and recommendations: The dominant pattern is positive: compassionate staff, cleanliness, active programming, and solid clinical support are recurring strengths. Contradictory reports around memory care quality, dining experiences, and administrative practices merit attention. Because experiences vary, especially in memory care and billing/administration, prospective residents and families should (1) tour the specific unit(s) where a loved one would live, (2) meet direct caregiving and memory-care staff, (3) review staffing schedules and nurse availability, (4) sample meals if possible, and (5) obtain clear, written explanations of pricing, sliding-scale eligibility, billing policies, and POA consent procedures. Overall, Morningside of Concord is portrayed by most reviewers as a clean, well-run, compassionate community with strong programming and staff who treat residents like family, but a few significant administrative and care-quality concerns make due diligence important prior to admission.

    Location

    Map showing location of Morningside of Concord

    About Morningside of Concord

    Morningside of Concord sits about 2.7 miles outside of Concord, North Carolina, in a peaceful, green area surrounded by trees. This large community offers assisted living, memory care, respite care, and independent living options, all on one campus. It's part of the Five Star Senior Living network, and there's a staff team that creates a home-like feeling and helps residents with bathing, dressing, daily housekeeping, and medication management, plus a full-time registered nurse who does wellness checks. The community provides a range of rooms, including studio, one-bedroom, two-bedroom, suite, semi-private, shared, and companion layouts, some with kitchenettes, full kitchens, in-suite climate control, and private bathrooms. There are private, semi-private, and companion-style apartments, so folks can pick what suits them best.

    People who stay here have access to meals served daily in nice dining rooms, with flexible meal plans and a MyChoice Dining Program. On top of that, meals follow dietary needs, with low salt options available. Residents take part in many activities and programs-like computer classes, Tai Chi, yoga, stretching, arts and crafts, games, music, and literary events. The facility plans trips, has volunteer opportunities, clubs, group outings, and promotes hobbies for different interests, including fitness programs and life enrichment activities.

    Outdoor areas are a big part of Morningside of Concord, so there are community gardens, a gazebo, a dog park, green walking paths, a lake, a pond, park areas, as well as two pools: one heated indoor pool and one outdoor pool, plus the Cottages Clubhouse with another indoor pool. The grounds are gated for safety. There are communal spaces such as an activity studio, library, card and game room, movie theater for movie nights, and private dining rooms for special family visits. Amenities also include a beauty salon and barbershop, spa, bar/cocktail lounge, guest parking, computer workstations, internet, basic cable, satellite TV, and a concierge service.

    The community allows pets and sometimes even has pet therapy, though no cats or dogs live in the facility itself, but residents can visit the dog park or take part in pet activities. Medical services include transportation for doctor visits, medication reminders and administration, an on-site pharmacy, regular doctor visits, and emergency call systems in each apartment. There's also in-house therapy like physical, occupational, and speech therapy for those who need it.

    Security and support staff are on duty around the clock, especially important in their memory care wing, which uses a program called Bridge to Rediscovery for people with Alzheimer's or dementia and has special safety features. The community has earned recognition as "Best Assisted Living" multiple times and follows the Five Star Values, focusing on comfort, warmth, and respect. Housekeeping, laundry, and linen services all come standard, as does transportation to stores and appointments. Religious services take place on-site in the chapel, while clubs, resident events, social engagement, and a thriving, active lifestyle are encouraged. Morningside of Concord offers insurance acceptance, financial guidance, respite care for short stays, and helps residents adjust services as needs change with continuing care available over time. The community environment is comfortable and encourages social involvement without pressure, bringing a simple and steady pace to daily life.

    About Five Star Senior Living

    Morningside of Concord is managed by Five Star Senior Living.

    Five Star Senior Living, founded in 1999 and headquartered in Newton, Massachusetts, operates more than 170 communities across the United States, serving over 15,900 residents with nearly 24,000 team members. Now operating as a division of AlerisLife Inc. (Nasdaq: ALR), Five Star has established itself as one of the nation's largest senior living providers and ranks among the top operators of continuing care retirement communities (CCRCs) in the country.

    The company provides a comprehensive continuum of care including independent living, assisted living, memory care, skilled nursing, and respite care services. Through strategic partnerships with FOX Rehabilitation for therapy and wellness services, and DispatchHealth for on-demand acute care, Five Star ensures residents have access to comprehensive healthcare solutions without leaving their community. Their innovative Lifestyle360 programming enriches residents' intellectual, physical, emotional, social, and spiritual well-being through daily activities and events tailored to diverse interests and abilities.

    Guided by the mission of "honoring and enriching the journey of life, one experience at a time," Five Star embraces a person-directed care philosophy that emphasizes individualized attention and choice-driven services. The name AlerisLife, derived from the Latin "aleris" meaning to "foster, nourish, and develop," reflects their commitment to helping residents pursue new or lifelong goals regardless of age. Their approach centers on the belief that "happy employees mean happy residents," fostering a culture where both staff and residents can thrive.

    Five Star's dedication to excellence has earned numerous accolades, including frequent recognition from the Assisted Living Federation of America's "Best of the Best" Awards and the American Health Care Association's Quality Awards. The company has achieved Great Place to Work certification for consecutive years, demonstrating their commitment to both employee satisfaction and resident care. Through evidence-based wellness approaches, fine dining experiences, and warm, inviting environments, Five Star Senior Living continues to set standards for quality senior care across the nation.

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