Pricing ranges from
    $3,733 – 4,852/month
    AnonymousLoved one of resident
    3.0

    Warm staff but management concerns

    I placed my family member here and the staff were warm, attentive and truly felt like family - very personalized care, long-tenured employees, good social engagement, safe, near home and within our budget. The building isn't fancy (older, lovely grounds) and meals are basic with limited diet options. My concerns: inconsistent cleanliness and management, understaffing, missed baths/neglect at times, poor weekend accessibility, and troubling reports of theft/medication issues. I would recommend only with careful oversight and clear answers from management - it worked well for our sister, but proceed with caution.

    Pricing

    $3,733+/moSemi-privateAssisted Living
    $4,479+/mo1 BedroomAssisted Living
    $4,852+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    3.49 · 45 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.3
    • Staff

      3.6
    • Meals

      1.7
    • Amenities

      4.0
    • Value

      5.0

    Pros

    • Personalized, one-on-one style care
    • Staff attentive to roommates and willing to reassign rooms
    • Staff stay with residents at end of life
    • Safe and homelike atmosphere
    • Good for residents who need hands-on care or have intellectual limitations
    • Friendly, caring, and compassionate staff at many levels
    • Collaborative communication with families
    • Emphasis on social engagement and tailored activities
    • Long-tenured, experienced employees in some areas
    • Cleanliness cited by some reviewers
    • Mountain-like grounds and foliage; pleasant exterior environment
    • Affordable/strong value for price
    • Helpful referrals (Place For Mom) and convenient location near home
    • On-site management present
    • Positive performance noted during COVID response
    • Family-like atmosphere and strong recommendations from multiple families

    Cons

    • Chronic understaffing and reduced staff hours
    • Inconsistent care leading to missed personal care tasks (e.g., missed baths)
    • Food quality frequently criticized (barely warm, dry, very basic)
    • No accommodations for diabetic meals reported
    • Allegations of theft (money, food) and medication theft for profit
    • Reports of mistreatment of residents and employees
    • Difficulty reaching staff by phone, especially on weekends
    • Poor or problematic management cited by multiple reviewers
    • Facility described as institutional or not homelike by some
    • Concerns about cleanliness and hygiene (conflicting reports across reviews)
    • Rude staff and poor responsiveness in some cases
    • Mixed impressions about overall facility condition (not the newest, not the cleanest)

    Summary review

    Overall impression: The reviews for Heritage Care are mixed but reveal clear, recurring themes. Many reviewers praise the staff’s compassion, personalized attention, and a family-like culture; these strengths are cited as the primary reasons families choose the community. At the same time, there are persistent and serious concerns about operational consistency — notably staffing levels, meal quality, cleanliness, and allegations of theft and poor management — that create a polarized experience for residents and families. Several reviewers strongly recommend the facility because of the hands-on, individualized care and affordability, while others report unacceptable lapses and outright mistreatment.

    Care quality and staff: The most common positive theme is individualized, deeply personal care. Multiple reviewers emphasize that residents are treated as individuals "not just a number," that staff monitor roommates and will move residents when needed, and that staff stay with residents at the end of life. Many describe staff as extremely caring, collaborative with families, and social engagement being a priority. Long-tenured employees and an on-site manager are noted by some as stability factors. Conversely, staffing shortages and reduced hours are repeatedly cited and appear to directly affect care quality: omission of baths, missed tasks, and feelings of neglect are reported. There is also a troubling subset of reviews alleging theft of money and food or even medication theft for profit and mistreatment of residents and employees; these are serious claims that contrast sharply with other accounts of compassionate care and warrant investigation.

    Facilities and cleanliness: Physical impressions vary. Several reviewers describe Heritage Care as homelike, safe, and set in pleasant, leafy grounds with a mountain-like ambience. Others call the building institutional-looking, dated, or "not the newest," with some reviewers explicitly citing dirty conditions and residents being left in soiled briefs. At least one reviewer found the facility clean. This inconsistency in reports suggests variability between units, shifts, or time periods and points to uneven enforcement of housekeeping and care standards.

    Dining: Dining is a frequent pain point. Many reviewers complain that meals are very basic, often barely warm or dry, and in at least one account diabetic meal needs were not accommodated. Other reviews call the food "very basic" but accept it within the context of the facility's value. Meal quality and dietary accommodations are a clear area for operational improvement.

    Management, communication, and accessibility: Management and communication receive mixed to negative marks. A few reviewers note a new administration and express cautious optimism that improvements will come with time. However, several accounts describe poor, unresponsive, or rude management and difficulty reaching staff by phone, especially on weekends. These communication failures compound the effects of understaffing and make families feel disconnected. Reports of mistreatment of staff and allegations that some staff motivated by profit (e.g., medication theft or "bail-money motive") are among the most serious concerns raised and, if accurate, reflect systemic problems rather than isolated incidents.

    Value and suitability: Many families state that Heritage Care provides strong value for the cost—affordable, near home, and appropriate for residents who need consistent, hands-on care, especially those with intellectual limitations or who prefer a homelike environment over a high-end facility. Several reviewers explicitly recommend the community and credit staff with excellent work during COVID. At the same time, those who experienced management lapses, theft, or hygiene problems gave very negative reviews and would not recommend the facility.

    Notable patterns and advice for prospective families: The reviews point to two distinct patterns—consistent praise for compassionate, individualized caregivers and equally consistent operational issues (staffing shortages, meal problems, inconsistent cleanliness, and serious allegations of theft or mistreatment). This suggests that experiences at Heritage Care can vary significantly depending on shift, unit, or which staff are on duty. Prospective families should tour at different times (including evenings and weekends), ask specifically about staffing ratios, medication handling and safeguards, dietary accommodations (including diabetic needs), incident-reporting procedures, and recent changes under new administration. Request references from current families and inquire what measures the facility has implemented in response to past complaints. If theft or medication diversion is a concern, ask about surveillance, inventory controls, and background checks. If individualized, hands-on care and affordability are priorities, Heritage Care may be a good fit; if consistent facility condition, premium dining, or spotless cleanliness are critical, the mixed reports suggest careful vetting is necessary.

    Location

    Map showing location of Heritage Care

    About Heritage Care

    Heritage Care in Conover, North Carolina, is a senior living community that offers several types of care, including independent living, assisted living, memory care, respite care, skilled nursing, and hospice support, and you'll find that the community also has homes in Pembroke and Taylorsville. The facility has a ranch-style layout and is surrounded by mature trees, which helps create a peaceful setting with plenty of greenery and clean air, and it's made to feel homelike and comfortable, so residents really feel like they belong and are known personally, as it's not too large, with room for up to 64 people at a time, and residents must be at least 55 years old. Staff are on-site and awake 24 hours a day, including a nurse, doctor on call, and other caregivers, so help is always available, whether for medication management, support with bathing and dressing, assistance with eating or transfers, two-person transfers for non-ambulatory residents, or reminders for things like toileting and incontinence support, and there's special memory and dementia care, as well as visiting professionals like a podiatrist, dentist, and therapists.

    Heritage Care has private apartments, and you can choose from studio, semi-private, one-bedroom, or two-bedroom setups-rooms come furnished and have private bathrooms, cable TV, kitchenettes, telephones, Wi-Fi, and air conditioning, plus wheelchair accessible showers and full tubs. There's a strong focus on comfort, so residents get three meals a day with special dietary options like vegetarian, diabetes-friendly, and allergy-sensitive meals, with all day dining, and the team can prepare and serve food while meeting any special nutrition needs, trying to make sure everyone's eating well. Residents enjoy housekeeping, laundry, and even dry cleaning support, and there's a beautician onsite for hair and grooming.

    When it's time for recreation, Heritage Care schedules daily activities and events that include movie nights, music programs, board games, exercise classes, dance, arts and crafts, group walks on garden paths, and social nights, and there's space to gather, such as a movie theater, fitness room, reading and game rooms, library, art studio, spa/wellness room, and outdoor patios or common areas-lots of seniors like to enjoy music therapy, pet therapy, group outings, and devotional services both on site and off. The facility has transportation for shopping trips, medical appointments, errands, and outings for faith services, and residents may also park their own cars if able. Heritage Care works to help people keep their hobbies and maintain social ties, and it tries to keep the environment calm and supportive, especially for those with memory or health issues who can't live alone.

    Heritage Care is licensed by the state of North Carolina, and it follows Fair Housing and Equal Opportunity rules, taking in those who may not have relatives to visit them or help them. The staff focus on monitoring residents' well-being and help make changes if someone needs a new roommate or a different living situation, and if short-term or end-of-life care is needed, the community supports aging in place, offering respite and hospice services as needed. Residents can pay with private funds, social security, veteran benefits, or private insurance, and the community charges various fees depending on care level, room type, and additional services like a second person in the unit. Heritage Care allows outdoor smoking and tries to make sure everyone has some freedom while always making sure care and supervision are in place. Both ambulatory and non-ambulatory seniors can find support, even those needing heavier care levels, and the team is attentive to those who might not have family close by, working hard to never leave anyone alone, even near the end of life. Heritage Care aims to make every person feel safe, cared for, and able to enjoy the years ahead in a warm, friendly atmosphere, while providing help with day-to-day needs, medical care, opportunities for fun, and a sense of community.

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