Brookdale High Point

Brookdale High Point sits in High Point, NC, and spreads out its care across independent living, assisted living, memory care, and nursing home services so folks can find the help they need as things change, with a big campus that's got plenty of space to gather or head off on your own, whether someone's stopping in for physical therapy, enjoying guided worship, getting their haircut at the salon, settling in with a book in the sunlit library, or joining a game in the activity rooms. You'll find dining rooms set up for shared meals and restaurant-style service, lots of cozy corners for sitting by a fireplace, spots for arts and crafts, or just looking out over the courtyard when the weather's nice. Residents can walk safe paths-some folks bring their pets-or join programs like gardening or life enrichment activities, and the staff always puts safety first with controlled access to the building, emergency call systems, and 24-hour care teams that know how to help, right down to medication support and memory care expertise for people with dementia or Alzheimer's. The folks here get personalized care plans based on what they need, whether that's help with bathing, dressing, medication, or just laundry and home upkeep, and they can use the transportation service for appointments or outings around town. Rooms vary, from studios and one-bedrooms to two-bedrooms, and you can pick furnished or unfurnished, with some units set up for extra privacy-there's both semi-private and private suites, and everything's fully accessible, even in the nursing and memory care areas. Nurses and therapy teams offer wound care, occupational therapy, podiatry, and more, with wellness programs that encourage fellowship, fitness, and learning. The property's got a beauty/barber shop, guest parking, washers and dryers, Wi-Fi and cable, plenty of club rooms, and even options for at-home care. Housekeeping and maintenance services come standard so residents don't have to worry about chores, and everything's designed for comfort and daily living, with safety features like keypad entry and a sprinkler system built right in. Brookdale High Point accepts new residents when there's space-you just need to check on wait lists or move-in rules, and staff will explain all the details about care levels, costs, and what to expect, including signature programs and tailored activities for memory care. Whether someone wants to live independently, get a bit of help, needs skilled nursing, or, in time, requires structured dementia support, the community's meant to keep aging folks comfortable and safe for as long as possible. There's virtual tours for families who can't visit yet, and the whole setup aims to support every resident's changing needs, from social outings and meals to health checks and daily routines, all on one campus.

Brookdale High Point is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.