Pricing ranges from
    $4,257 – 5,534/month

    Heritage Retirement Center

    1650 Cokey Rd, Rocky Mount, NC, 27801
    3.3 · 13 reviews
    • Independent living
    • Assisted living
    AnonymousCurrent/former resident
    2.0

    Poor management and unsafe care

    I had a horrific experience and wouldn't recommend this place - I rate it 2/5. Daytime communication and staffing were poor, doctor visits were infrequent, and there were no nurses on staff; care felt disorganized and unsafe. I was worried about money being mishandled and even heard the administrator allegedly selling cigarettes to patients; personal items went missing and reimbursement disputes were ignored. Night staff were honest and caring and the garden, food, and a few friendly caregivers were nice, but overall the management and daytime staff quality made it not worth staying or paying.

    Pricing

    $4,257+/moSemi-privateAssisted Living
    $5,108+/mo1 BedroomAssisted Living
    $5,534+/moStudioAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    3.31 · 13 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      2.4
    • Staff

      2.5
    • Meals

      4.0
    • Amenities

      2.7
    • Value

      1.0

    Pros

    • Friendly staff (reported by multiple reviewers)
    • Passionate/caring nurses (mentioned in some reviews)
    • Honest and attentive night staff
    • Emphasis on medication management
    • Helpful, understanding staff who communicate and keep families updated
    • Transportation to doctor appointments
    • Social events and activities
    • Beautiful garden/outdoor space
    • Clean, decorative interior with pleasant aroma (in some reports)
    • Appealing/delicious-looking food
    • Supportive care reported for some residents
    • Assistance with placement and alternative location suggestions
    • Open to feedback and responsive management (in some reviews)
    • Recommended by some reviewers

    Cons

    • Poor overall staff quality and professionalism
    • Unsafe nurse interactions reported
    • No nurses on staff / lack of on-site nursing
    • Staffing shortages and infrequent doctor visits
    • Daytime staff issues and inconsistent staffing across shifts
    • Poor staff communication and disorganized management
    • Older building in rough condition and maintenance problems
    • Poor cleanliness in some areas
    • Disruptive, 'flop-house' atmosphere reported
    • Missing personal belongings and reimbursement disputes
    • Financial transparency concerns; monthly costs not disclosed
    • Allegations of financial exploitation of residents' allowances
    • Administrator allegedly selling cigarettes to patients
    • Negative overall impression and low aggregated rating (e.g., 2/5)
    • Some reviewers say not worth staying or paying

    Summary review

    Overall sentiment in the reviews is mixed but leans negative, with a significant number of serious concerns about care quality, staffing, facility condition, management transparency, and resident safety. While multiple reviewers cite positive experiences — especially related to specific staff members, nights shifts, dining, and the outdoor garden — a large and consistent set of complaints highlights systemic problems that prospective residents and families should weigh carefully.

    Care quality and clinical staffing emerge as one of the most important and contested themes. Several reviews explicitly state there are no nurses on staff or that there are staffing shortages; others report infrequent doctor visits and difficulty accessing physicians. At least one review references an unsafe nurse interaction. Conversely, a subset of reviews praises passionate or caring nurses and emphasizes medication management. This contrast suggests inconsistent clinical coverage and variable quality of nursing care depending on shift or individual staff. The repeated mention of ‘‘no nurses on staff’’ and ‘‘infrequent doctor visits’’ is a red flag for anyone whose needs include regular clinical oversight.

    Staff behavior and communication are another major area of divergence. Many reviews describe friendly, helpful, understanding staff who keep families updated and are open to feedback; night staff in particular are singled out as honest and caring. However, an equally large group of reviews complains about poor staff quality, unprofessional behavior, daytime staff issues, poor communication, disorganization, missing personal items, and reimbursement disputes. The result is a picture of inconsistent staff performance across shifts and roles: some employees appear to provide excellent, compassionate care, while others contribute to a disruptive or disorganized atmosphere.

    Facility condition and cleanliness also show mixed reports. Several reviewers praise a clean, decorative interior, pleasant aromas, and attractive common areas including a beautiful garden. Food is described as appealing and delicious-looking in some accounts. In contrast, other reviewers describe an older building in extremely rough condition, with overall poor cleanliness and maintenance issues that contribute to a ‘‘flop-house’’ vibe for some residents. These conflicting impressions suggest variability between different parts of the building, between units, or simply differences in expectations; however, the existence of serious maintenance and cleanliness complaints is notable.

    Management, transparency, and financial concerns are recurring and serious themes. Multiple reviewers mention disorganized management, poor communication about costs (monthly fees not disclosed), and conflicts over reimbursements. There are also alarming allegations described in the summaries: possible financial exploitation of residents’ allowances and an administrator reportedly selling cigarettes to patients. Whether isolated or systemic, such allegations — combined with reports of poor disclosure about fees — represent major concerns about governance, ethics, and resident protection.

    Activities and supportive services receive relatively more positive mentions: social events, taking residents to doctor appointments, and a garden are cited as beneficial aspects that contribute to resident well-being. Some reviewers also note the facility helped with placement and provided suggestions for alternative locations, and a few explicitly recommend the center. These strengths are meaningful but appear unevenly experienced across reviewers.

    In sum, the reviews portray a facility with distinct strengths (certain compassionate staff members, attractive dining and outdoor spaces, some conscientious night staff, and occasional good management responsiveness) alongside critical weaknesses (insufficient on-site clinical staff, inconsistent staff professionalism, maintenance and cleanliness problems, and troubling management/financial allegations). The overall tone trends toward dissatisfaction with a reported average rating around 2/5. Prospective residents and families should conduct thorough, specific due diligence: verify current nursing and physician coverage, ask for written fee disclosures and policies on resident funds and reimbursements, inspect multiple rooms and common areas at different times of day, check references about day versus night shift performance, and inquire directly about past complaints and how they were resolved. These steps will help determine whether the positive elements highlighted by some reviewers are present and reliable, or whether the significant negative patterns described by others remain unresolved.

    Location

    Map showing location of Heritage Retirement Center

    About Heritage Retirement Center

    Heritage Retirement Center sits in a peaceful area and holds up to 126 residents, who must be 55 or older, with rooms set up for wheelchairs and other mobility needs, including Hoyer lift transfers, wheel-in showers, and full tubs. The staff stays awake around the clock, always ready to help out with emergencies, medication, wound care, bathing, grooming, and all the regular tasks like dressing and toileting, and they're supported by doctors, nurses, and visiting therapists for physical, occupational, and speech therapy. The building features safety with sprinkler systems and easy access for folks with disabilities, and every room has air conditioning, cable TV, kitchenettes, Wi-Fi, private bathrooms, and choices between furnished units or using your own things.

    People at Heritage can move in when they need just a little help and stay while their care grows, whether they need independent living, assisted living, skilled nursing, memory care for Alzheimer's or those with cognitive needs, or even hospice care right on site. Meals get cooked by professional chefs and cater to diabetic or special dietary needs, so no one has to worry about cooking unless they want to, and you can always find something to eat with all-day dining and restaurant-style choices in the dining room. Seniors here have access to incontinence care, help with walking, diabetic care including insulin shots and sliding scales, and support for non-ambulatory residents.

    There are plenty of community spaces, with a dining hall, movie theater, activity and fitness rooms, a business room, a library, and both indoor and outdoor common spaces-including garden walking paths and spots to smoke outside if folks want. The on-site beauty salon and barbershop help you keep up with haircuts or grooming, and the wellness/spa room, game room, and guest parking make social visits easy. Residents can join any number of daily scheduled activities, arts and crafts, music and fitness programs, mental wellness sessions, education classes, devotional services both onsite and at outside religious centers, and planned day trips around town, with transportation included in the cost.

    The staff can help with advice, care planning, and moving coordination, and the community management group, which goes by Purple Door, LLC, brings in care providers when needed-like podiatrists for foot care and other specialists. Heritage Retirement Center takes long-term care insurance, provides laundry, housekeeping, maintenance, and gives everyone access to their own washer and dryer or shared laundry facilities if that's easier. The center tries to be supportive and welcoming, with spaces and features designed to keep people independent as long as possible, and if someone's care needs change, they won't have to worry about moving out-they can stay put while getting the right amount of help.

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