Pricing ranges from
    $3,210 – 4,225/month

    TerraBella Salisbury

    1915 Mooresville Rd, Salisbury, NC, 28147
    4.3 · 57 reviews
    • Independent living
    • Assisted living
    • Memory care
    AnonymousLoved one of resident
    3.0

    Friendly staff, inconsistent medical oversight

    I toured the community and liked it - very clean, attractive one-story facility with pleasant outdoor space, good meals, lots of activities, and generally friendly, caring staff who know residents by name. My concerns: staffing and management seemed inconsistent - I heard about short-staffing, delayed meds/call-bell responses and a few serious care incidents, and pricing/Medicaid limits could be a problem. Overall I would recommend visiting and asking pointed questions about medical supervision, staffing and costs before deciding.

    Pricing

    $3,210+/moStudioAssisted Living
    $4,225+/mo1 BedroomAssisted Living

    Schedule a Tour

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Located close to restaurants
    • Located close to shopping centers
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor patio
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.30 · 57 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.7
    • Staff

      4.2
    • Meals

      4.1
    • Amenities

      4.3
    • Value

      1.7

    Pros

    • Friendly, caring and personable staff
    • Staff often know residents by name and preferences
    • Clean, well-maintained and homelike interior
    • Attractive campus with courtyard, garden, front porch and outdoor seating
    • Private rooms and suite options available
    • Memory care unit with security, classes and support groups
    • Good dining: chef, tasty meals, snacks available throughout the day
    • Daily activities offered (bingo, arts & crafts, exercise, devotion, social events)
    • Access to physical therapy and coordination with medical staff
    • Accommodating to families (private dining room, rentable rooms for visits)
    • Amenities such as laundry service, hair salon, and Bible studies
    • Pet-friendly policy for small pets with roommate consent
    • Helpful, professional marketing/tour staff and smooth transition assistance reported by many families
    • Some strong local leadership cited (named staff praised for improvement and compassion)

    Cons

    • Reports of neglectful personal care (soiled diapers, improper washing)
    • Medication management issues (late or missed meds, delayed application of compression stockings)
    • Delayed response to call bells (reports up to two hours)
    • Multiple reports of falls and lack of adequate supervision (including serious injury)
    • Inconsistent staff quality and staffing shortages / understaffing concerns
    • Allegations of poor management, money-driven administration, and unprofessional sales practices
    • Serious accusations of racism and disrespectful staff behavior in some reviews
    • High cost and affordability concerns; some families exceed budget
    • Problems or delays with Medicaid eligibility and placement
    • Small room sizes and semi-private rooms common
    • Conflicting reports on cleanliness and care—some reviewers describe facility as messy or chaotic
    • Low resident participation in activities reported by some despite many offerings

    Summary review

    Overall impression: Reviews for TerraBella Salisbury are mixed but lean positive overall for the physical environment, hospitality and many aspects of daily life. The property is repeatedly described as attractive, homelike, and well maintained with appealing outdoor spaces (courtyard, garden, front porch), fireplaces in common areas, and private dining options. Many families praise the food, chef, snacks throughout the day, and the availability of amenities such as a hair salon, laundry, and Bible studies. Multiple reviewers note private rooms and suite options, and a number of residents/families report smooth transitions and strong tour/marketing interactions.

    Staff and care quality: A frequent positive theme is the staff being friendly, caring, and personable—many reviews state staff know residents by name, are communicative with families, and create a family-like atmosphere. Specific staff members and leaders are singled out for praise, and some reviewers state the facility has improved under particular leadership. At the same time, there is notable variability in reported staff performance. Several reviews describe attentive, competent staff, good medication oversight, and strong coordination with medical and physical therapy services. Conversely, other reviews raise very serious concerns: reports of neglect (soiled diapers, improper bathing practices), medication administration failures (late or missed medications, compression stockings not applied), delayed responses to call bells (some reported as long as two hours), and multiple falls including at least one hip fracture. This divergence suggests inconsistent staff training, supervision or staffing levels across shifts or units.

    Memory care: The memory care unit draws both praise and sharp criticism. Positive comments highlight a secure unit, classes, support groups, and staff who know residents well. Families who had successful placements in memory care often recommend the community. However, several of the most serious negative accounts concern residents in memory care—reports include poor hygiene management, repeated falls, residents expressing severe distress, and claims of inadequate supervision and accountability. Because of this split, prospective families should investigate the memory care unit specifically and ask for data (falls, staffing ratios, training, turnover) rather than general facility statements.

    Activities and social life: TerraBella advertises and operates a wide range of activities—bingo, arts & crafts, exercise classes, devotionals, and excursions. Some reviewers report a busy, engaging calendar with multiple activities daily; others note low resident participation despite activity offerings. The difference may reflect differing expectations, resident mix, or how activity programming is promoted and individualized. Families valuing robust social programming should observe an activity period and ask about typical attendance and personalization of activities.

    Facilities, rooms and amenities: The physical plant receives consistently strong marks for cleanliness, pleasant smells (no urine odor), and attractive common spaces. Many reviewers praise bright, inviting rooms with private bathrooms and good natural light. Downsides cited include generally small room sizes and a prevalence of semi-private rooms; some families found studio rooms lacking kitchens (though personal appliances were sometimes permitted). The campus size and single-story layout were noted positively by several visitors.

    Management, transparency and costs: Reviews show mixed experiences with administration. Several reviewers commend the assessment process and communication from leadership; others accuse management of being money-driven, unprofessional sales tactics, and poor accountability. Cost is a common concern—TerraBella is frequently described as expensive or exceeding budgets, and some families experienced delays or complications related to Medicaid eligibility or acceptance. These financial and administrative issues contribute to distrust among those who reported negative experiences.

    Safety and accountability concerns: The most serious pattern in the negative reviews centers on safety lapses—falls, medication errors, delayed responses to calls, and allegations of neglect and poor hygiene. There are also isolated but grave accusations of racist or disrespectful behavior by staff. While many families had positive, even glowing, experiences, these safety and conduct concerns are significant and recurrent enough to warrant careful vetting by prospective residents and families.

    Recommendation and next steps for families: The reviews suggest TerraBella Salisbury can provide a warm, attractive and activity-rich environment with many caring staff, excellent dining, and useful amenities. However, there is inconsistent feedback on care quality and safety—particularly in memory care and overnight/medication support. Prospective families should: (1) tour multiple times including unannounced visits during meal and activity times; (2) request written policies and recent metrics for falls, medication errors, staffing ratios, turnover, and infection control; (3) meet key care staff (nurse/medication manager, memory care director, activities director) and ask for references from current families; (4) observe an activity and mealtime for participation and atmosphere; (5) clarify pricing, what is included, and Medicaid acceptance or transition policies; and (6) ask specifically about call bell response times and how the facility handles incidents and family notifications.

    Bottom line: Many reviewers describe TerraBella Salisbury as a beautiful, home-like community with caring staff, strong food and amenities, and active programming. Simultaneously, there are multiple, specific, and serious allegations of neglect, poor medication practices, falls and problematic management that cannot be ignored. The facility may be an excellent fit for some families but requires thorough, targeted due diligence—especially around memory care, staffing levels, safety protocols and financial transparency—before placement.

    Location

    Map showing location of TerraBella Salisbury

    About TerraBella Salisbury

    TerraBella Salisbury sits on pretty landscaped grounds in Salisbury, North Carolina, and offers a steady, relaxed pace with both Assisted Living and SHINE® Memory Care services for seniors. The community's got cozy suites and one-bedroom homes, with both furnished and private rooms, all easy to access for those who need help getting around, and there's a pet-friendly policy so residents can bring their companions. Staff stay available 24/7, with registered nurses, visiting doctors, and a medical team ready in case anyone needs help at any hour, and residents get personalized care plans for whatever their needs are, whether it's bathing, dressing, medication help, or even wound care and pharmacy services. There's also on-site beautician services, a barber shop, and laundry and housekeeping, so folks don't need to worry about chores piling up.

    The campus has indoor and outdoor areas where people can sit, walk, chat, or spend time in the gardens and covered patio, and there's a library, an arts and crafts studio, a multi-purpose game room, and a community room for all sorts of gatherings. The dining service offers three meals a day plus snacks, with chef-inspired dishes including vegetarian and kosher meals, served in a restaurant-style dining room where friends and relatives can join. There's also special dining help for anyone who needs it. Social calendars stay full with the Celebrations program, which brings bingo, music, themed parties, live entertainment, crafts, and local outings, and folks can join wellness classes like yoga, tai chi, and stretching or go on planned trips around town with free transportation.

    Memory care residents live in secured, specially designed spaces to help them feel safe and avoid confusion or wandering, with evidence-based SHINE® Memory Care programs built to help cognitive function using proven routines and therapies. Trained staff provides structured days, sensory activities, and emotional support, always focused on dignity and comfort, whether someone's living with Alzheimer's or another kind of dementia. The whole community offers a maintenance-free lifestyle and lots of life enrichment opportunities for all residents, including religious services, veterans' programs, and wellness support, while the staff, many with years of experience, stay friendly and welcoming, treating people like family and working to keep life simple, safe, and enjoyable for everyone.

    About Discovery Senior Living

    TerraBella Salisbury is managed by Discovery Senior Living.

    Founded in 1991 and headquartered in Bonita Springs, Florida, Discovery Senior Living has grown to become the largest privately held senior housing operator in the United States. Under the leadership of co-founder and CEO Richard J. Hutchinson, the company operates an extensive portfolio of nearly 350 communities across 40 states, serving approximately 35,000 residents with over 17,000 dedicated employees. Discovery has established itself as a top-10 industry leader through strategic growth and acquisition, recently ranking as the second-largest senior housing provider nationally with 33,692 units. The company operates through a family of brands including Aston Gardens, Lakehouse, Morada, and Rittenhouse Village, utilizing a brand-managed organizational structure that allows for regional customization and market-specific services.

    Discovery Senior Living offers a comprehensive continuum of care including independent living, assisted living, memory care, skilled nursing, and respite care services. The company's signature SHINE® Memory Care program received National Certificate of Recognition from the Alzheimer's Association in 2020, distinguishing it as part of an elite group of US memory care providers. Discovery's proprietary lifestyle programs include Sensations Dining, Celebrations Activities & Events, Dimensions Health & Fitness, FitCamp®, Expressions Concierge, Impressions Housekeeping & Maintenance, and Connections Transportation. These programs are designed to provide restaurant-quality dining, comprehensive wellness initiatives, and personalized concierge services that support residents' independence while ensuring access to necessary care and support.

    The company's core philosophy centers on "Experiential Living," a choice-driven lifestyle approach that emphasizes living a full life rather than merely focusing on healthcare needs. Discovery's mission prioritizes integrity, teamwork, performance, accountability, compassion, and creativity while maintaining a "right-sized" balance between large corporation resources and small company personal attention. The company leverages modern technology and innovative management practices to deliver personalized, customized lifestyle experiences. Their FlexChoice℠ program allows residents to customize how their money is spent on amenities, while their 100% Satisfaction Guarantee and Be Our Guest trial program demonstrate their commitment to resident satisfaction and confidence in their services.

    Discovery Senior Living has achieved remarkable industry recognition, with 148 communities named "Best in Senior Living" in 2025, earning 454 total awards and marking four consecutive years of prestigious rankings. The company ranks among the top three operators overall in the industry and maintains Great Place to Work certification. Recent strategic developments include partnerships with ECP for advanced clinical technology implementation, the launch of new regional operating companies like Arvum Senior Living and LakeHouse Senior Living, and continued expansion through horizontal growth strategies. Discovery's consistent focus on innovation, quality care, and resident-centered experiences has established it as a benchmark leader in the senior living industry.

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