Brookdale East Broad

Brookdale East Broad offers a single-story senior living community that covers a wide range of care, so folks can get help as their needs change, and that means there's independent living for people who mostly take care of themselves, assisted living where staff help with bathing, dressing, and medication, and memory care services that are meant for folks dealing with Alzheimer's or similar conditions because they keep an eye out for wandering and confusion and staff are there all the time. The place is pet-friendly, with beautifully landscaped grounds for walking, inviting porches, and cozy meeting rooms where people can sit together and chat, and inside there's a soothing piano for those who love music and even a greenhouse for gardening. Residents get three nutritious meals cooked to support both health and enjoyment, and the hair salon and barber shop are right there on site for when someone needs a trim. The building's got studio room options, high-speed internet, wheelchair access, and strong safety measures like keypad entry doors and an alert system along with 24/7 emergency response, so seniors feel secure day and night, and there's transportation and help with errands when someone needs to get out and about. For those needing extra care, on-site skilled nursing and therapy services are ready, so residents can get health support without leaving their home, and if someone's more independent, there are events, signature programs, and activities to keep them active and social, whether it's enjoying music, visits with therapy pets, or relaxing in quiet spaces outside. Staff aim to give friendly, compassionate support, and the culture is open and welcoming so new residents settle right in. This community holds all necessary state licenses and keeps current on all regulations, so family members know standards are being met, and Brookdale East Broad's focus on personal needs, comfort, and a calm retirement setting means people can age well and live well whether they're looking for help with their daily routine, need memory care, or just want to live in a safe, friendly place with lots of amenities.

Brookdale East Broad is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.