Pricing ranges from
    $4,696 – 6,104/month

    Brookdale Reynolda Road

    2980 Reynolda Rd, Winston-Salem, NC, 27106
    4.1 · 73 reviews
    • Assisted living
    AnonymousLoved one of resident
    4.0

    Kind staff, homey, occasional issues

    I placed my father-in-law here and overall I'm pleased: the staff are kind and attentive, the place is immaculate, rooms are homey, and daily activities and good meals create a warm, family-like atmosphere. Leadership and the Nursing Director have been responsive, staff know residents by name, and pets/family visits are welcomed. Be aware there are staffing shortages, turnover, and spotty communication - we had to push on aftercare, billing, and occasional delays. I'd recommend it for a small, peaceful community if you're willing to stay engaged and advocate when needed.

    Pricing

    $4,696+/moSemi-privateAssisted Living
    $6,104+/moStudioAssisted Living
    $5,635+/moSuiteAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.08 · 73 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.8
    • Staff

      4.0
    • Meals

      3.5
    • Amenities

      4.0
    • Value

      2.3

    Pros

    • Caring, attentive and compassionate CNAs and nursing staff (frequently praised)
    • Clean, well-kept and recently renovated facility with bright, cheery interiors
    • Small, intimate community where staff know residents by name
    • Wide variety of activities (bingo, hymn singing, live music, crafts, exercise, church services)
    • Pleasant common areas and outdoor spaces (lobbies, recreation room, television room, sunny patios)
    • On-site physical therapy and strong rehab services reported
    • Medication administration generally reliable and on time
    • Formal dining room experiences (white linens, family dining invitations) and some high-quality meals
    • Salon, spa and other amenity spaces available
    • Strong pandemic safety measures and responsive leadership during COVID
    • Engaged leadership and proactive director of care noted by families
    • Home-like atmosphere and strong sense of community/social engagement
    • Responsive for quick/respite intake and local admissions
    • Accessible location near restaurants and stores
    • Immaculate housekeeping and pleasant entry/dining area smells reported
    • Studio-style rooms with in-room TVs and some large-room options available
    • Encourages resident participation and socialization (Wall of Honor, veterans recognition)
    • Staff frequently acknowledged residents and maintained friendly hall interactions
    • Family-friendly environment with activities that include visitors
    • Many reviewers highly recommend the facility overall

    Cons

    • High staff turnover and chronic staffing shortages reported
    • Inconsistent quality of care; multiple reports of neglect or missed basic care
    • After-hours nursing not on site; nursing often on-call rather than present 24/7
    • Admissions policy excludes wheelchair users and stretchers; requires walker use
    • Frequent billing errors, unprofessional billing practices and unexpected extra charges
    • Variable and sometimes poor food quality; reports of decline after staffing/menu changes
    • Night staff not consistently present; long wait times for assistance reported
    • Regulatory problems referenced (state fines) and subsequent name/branding changes
    • Small studio rooms for many units; some units feel cramped
    • Does not administer insulin or sliding-scale insulin in some cases
    • Ongoing construction/renovation and difficult road access mentioned
    • No consistent on-site doctors; some reliance on pay-as-you-go doctors
    • Some families report poor communication from administration and follow-through failures
    • Occasional hygiene and cleanliness lapses described in some reviews
    • Shared bathrooms reported in at least one review
    • Single entry/exit layout noted as a potential safety/traffic concern
    • Perception by some that it feels more like a nursing home than assisted living
    • Inconsistent activities depending on staffing or small population; some weeks quiet
    • Post-move and post-death billing disputes and unresolved credits reported
    • Some reviewers describe inexperienced or poorly trained staff in places
    • Higher costs with add-ons/buy-in fees; affordability concerns
    • Not ideal for younger active seniors (many residents are very elderly and wheelchair-bound)
    • Mixed reports about cleanliness and food (some praise, some strong criticism)
    • Limited independent living options; primarily assisted living model
    • Occasional administrative lapses (missed appointments in system, slow response)

    Summary review

    Overall sentiment in the reviews is mixed but leans positive on atmosphere, community, and the day-to-day caregiving delivered by many frontline staff members. A large number of reviewers emphasize that Brookdale Reynolda Road is a small, intimate community with a warm, home-like feel where CNAs, housekeepers and many nurses are kind, attentive, and know residents by name. The facility is described repeatedly as clean, freshly painted or renovated in places, with pleasant lobbies, dining areas and outdoor spaces. Several reviewers praised on-site amenities such as a salon, a spa, physical therapy, family dining invitations, and a robust calendar of activities (bingo, hymn singing, live music, crafts, exercise, church services and veterans recognition). For families seeking an assisted-living setting for very elderly residents, many accounts indicate peace of mind, responsive intake for short-notice moves, and engaged leadership—particularly during the pandemic—who communicated and checked in frequently.

    Care quality and staffing emerge as polarizing themes. Many reviews praise caring CNAs and professional nurses, the medication administration being reliable, and excellent physical therapy services. At the same time, there are persistent and repeated complaints about staffing instability: high turnover, understaffing, long waits for assistance, variable night coverage, and instances where residents did not receive needed extra care. Several reviews report weeks with missed bathing or lapses in hygiene and describe family members needing to advocate aggressively to secure consistent care. The Nursing Director and some leadership are singled out positively in multiple reports, but the consistency of care appears to vary over time and across shifts.

    Dining is another heavily mixed area. Numerous reviewers rave about outstanding meals, attractive dining rooms with white linens, family dining invitations and creative menus. Conversely, an equally strong thread of reviews describes a decline in food quality (including anecdotes like fried bologna sandwiches or dry barbecue chicken), late meal service, and the departure of a well-regarded cook who was followed by more restricted menu control. The salad bar and other menu items draw mixed reactions; while some residents love the food, others find it substandard. Potential residents and families should plan to taste the food and ask about recent kitchen staffing and menu control when touring.

    Facility features and accessibility are generally praised but include caveats. Many reviewers note bright, cheery interiors, renovated spaces, in-room TVs, large lobbies and usable outdoor areas that residents enjoy. The community size (about 40 residents in several comments) fosters social interaction but also means some units are small—studio-style layouts are common and several reviews called out cramped rooms or small apartments. Notably, reviewers reported an admission policy that excludes wheelchair users or stretcher admissions and requires walker use, which is a critical operational limitation to confirm for potential residents who use wheelchairs. Additional practical concerns included a busy highway location (noise), ongoing construction or road access difficulties, and a single entry/exit layout mentioned by some families.

    Management, communication and billing are areas with significant negative feedback in multiple reviews. Several accounts describe billing errors, unexpected add-on fees, mistaken charges after move-out or death, promised credits not being honored, and an overall sense of unprofessional billing practices in some cases. There are also reports of poor administrative communication—missed appointments in their system, slow responses, and some families feeling pressure or lack of condolences in the case of resident death. On the other hand, other reviewers praised specific administrators and directors as attentive and proactive, so experiences appear inconsistent and may reflect changes over time, shift-to-shift differences or uneven management practices across departments.

    A handful of reviews referenced regulatory or reputation issues: mentions of state fines, a subsequent name change and repainting/renovation after corrective action. These comments suggest there were at least some regulatory scrutiny and remedial work in the past; prospective families should ask for the most recent inspection/violation history and what corrective steps have been completed.

    Who this place seems to fit best: Many reviewers recommend Brookdale Reynolda Road for very elderly or higher-dependency assisted-living residents who will benefit from close oversight, frequent social activities, strong community feeling and many practical amenities (PT, salon, dining). It may be less ideal for younger, more active seniors seeking independent-living-style programs, or for people who require wheelchair- or stretcher-based admission, complex medical management like sliding-scale insulin, or guaranteed 24/7 on-site nursing. Because reviews are polarized on staffing, food and billing, families should plan thorough tours, get recent references from current families, taste recent meals, verify admission and medication policies (including insulin), and request written explanations of all fees and billing processes.

    Bottom line: Brookdale Reynolda Road offers a warm, small-community assisted-living experience with many strengths—compassionate frontline caregivers, clean and renovated facilities, active programming and valued amenities. However, consistent problems noted across multiple reviews (staffing turnover, variable care consistency, food quality swings, billing and administrative lapses, and restrictive admission policies) are significant and recurring. Prospective residents and their families will benefit from targeted questions at tour time about staffing levels and turnover, night and after-hours clinical coverage, up-to-date inspection reports, meal sampling and menu management, billing practices and any limitations on admissions (wheelchairs, insulin). Verifying these specifics will give the clearest sense of whether the facility’s strengths align with a particular resident’s needs and expectations.

    Location

    Map showing location of Brookdale Reynolda Road

    About Brookdale Reynolda Road

    Brookdale Reynolda Road has a single-story brick building with white columns out front and plenty of green plants hanging around the entrance, making it feel comfortable and easy to get into, and when you walk inside, the large windows and lots of natural light really brighten up everything, whether you're in a studio or one of the two-bedroom companion suites, and these apartments all have their own bathrooms, closet space, and either come furnished or unfurnished to fit different needs, so you can make yourself at home pretty easily. The staff help with daily needs like dressing, bathing, or managing medicines, with nurses on staff and 24/7 availability, and every apartment's got an emergency call system too, which helps people feel a bit safer if they need help quickly. Housekeeping, meal service, and even laundry are all regularly handled by the staff, so chores don't have to be a worry, and the community has a strict no smoking rule indoors, which helps keep things healthy for everyone. Residents can bring pets, and there's even a handy beauty and barber service on site, along with a salon that's got good chairs and a shampoo area, which is nice for people who want to stay looking sharp or just feel good.

    Meals are served in a big, bright dining room with wood-style floors and outdoor views, and people get together for home-cooked food, choosing from three different dining types depending on their needs, while the activities calendar keeps changing with fitness classes, games, craft projects, cooking demonstrations, and social outings, so almost everybody can find something they like to do and keep up with friends. There's a community room with comfortable seats, a piano, TV, game tables, and plenty of light, while outdoor porches have red chairs, tables, and umbrellas for relaxing outside and chatting over refreshments. The library, lounge, internet/Wi-Fi, and devotional services onsite and offsite add a bit more to the daily rhythm, and care is very much shaped around how much help each person needs, with personal care offerings and support that can be adjusted with their Personalized Assisted Living program, so folks keep some control over their own routines as much as possible, with the staff providing support but not hovering.

    Brookdale Reynolda Road cares for adults 55 and up, including folks needing assisted living, independent living, memory care for Alzheimer's or dementia, and skilled nursing, all on the same campus, so residents don't have to move later if their needs change, and there's also hospice and respite care for those situations. The care levels change based on regular assessments and what a person needs at the time, which helps keep things straightforward and focused on supporting both independence and safety, plus trained aides for home care or companionship when needed. There's always transportation if someone needs to get to an appointment or wants to go on a group outing, and physical, occupational, and speech therapy services are available onsite when needed, so those who need help getting stronger or recovering from health issues have support close at hand. The facility accepts both male and female residents, based on their specific policies, which means there's usually a diverse and welcoming group around to socialize and make new friends.

    About Brookdale

    Brookdale Reynolda Road is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

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