Brookdale LaCrosse

Brookdale LaCrosse sits at 3141 East Avenue South, LaCrosse, WI, and works with partners like The Villas, The Sterling House, and Benedictine. The community offers a mix of services, so people here can find help with assisted living, independent living, memory care for those facing Alzheimer's or dementia, long-term skilled nursing, respite care, hospice care, and a variety of at-home options, and it also provides Medicare-Certified home health care as well as non-medical home care. The buildings have a single-floor layout for easier movement, and every area is wheelchair accessible, with features like Hoyer lifts and transfer help for those who need it. Apartments come in studio and one-bedroom layouts, with private baths, showers, kitchen appliances, cable or satellite, Wi-Fi, and climate controls, plus cheerful living rooms, wall-to-wall carpet, closet space, and views of the surrounding area.

Staff at Brookdale LaCrosse are available day and night, ready to assist with bathing, grooming, hygiene, mobility, dining, transferring, and toileting. They're trained to handle memory care and other needs like behavior concerns, diabetes, disabilities, first aid, medication, palliative care, and using medical equipment. Each resident has a personal service plan that staff review and adjust as needed. Staffing meets state requirements, and there are thorough background checks and interviews to check for skills and caring attitudes.

The community values social living and offers spaces to gather, such as an elegant dining room, cozy social areas, arts and crafts rooms, a beauty and barber shop, and a library. There's always something going on, from book discussions, card games, and group walks to movie nights, trivia, coffee socials, and cooking in the community kitchen. There are scheduled outings and transportation for appointments or events, with accessible buses for those with mobility needs. Amenities include fitness programs, walking trails, outdoor courtyards, community gardens, laundry, housekeeping, and maintenance. People can bring their pets, and there's room for visiting pets, too. Smoking's allowed in designated spots.

Meals fill the elegant dining area, where residents can share in menu planning, with options for snacks, meals for guests, and even room service if someone needs it. Housekeeping, laundry, and linen service take care of chores, while staff help with medication reminders, personal care, medical appointments, and meals. The team provides different therapies onsite, such as physical and speech therapy, plus rehabilitation. Those who need diabetic care, incontinence support, or non-ambulatory care can receive it here, and there are programs for veterans, too.

Brookdale LaCrosse pays attention to safety, health, and ways to support independence, with special features for memory care to help prevent confusion and wandering. Visitation's flexible for families, and overnight guests can use parking and make themselves comfortable. Religious services-such as Catholic and other church gatherings-take place on-site, and devotional opportunities are part of daily life. The whole campus works together to create a home-like setting with a calm pace, letting residents stay as active as they're able or prefer, with enrichment offered for the mind and body. Staff develop friendships with residents and try to keep everyone connected through social life, dining, and wellness activities. The community's verified in its licensing, and it's known around the area for friendly service, a range of activities, and strong support for its residents.

Brookdale LaCrosse is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.