Mirador estimate
    $3,646/month

    Brookdale LaCrosse

    3141 E Ave S, La Crosse, WI 54601
    • Assisted Living
    • Memory Care

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Pet friendly

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    3.50·(24)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.3
    • Staff

      3.3
    • Meals

      3.0
    • Amenities

      5.0
    • Value

      1.8

    Pros

    • Clean, welcoming environment
    • Ample social and lounge spaces
    • Apartment personalization options
    • Opportunities for independent roaming
    • Robust activity program and calendar
    • Upkeep-free apartment services (trash pickup, light cleaning, laundry)
    • Pet-friendly policy
    • Multiple on-site amenities (formal dining, salon, gardening, fireplaces)
    • Nutritious, varied dining with dietary options
    • Strong memory-care and hospice support
    • Supportive admissions and transition assistance
    • Responsive, compassionate front-line staff
    • Proactive director communication and infection-control protocols
    • Budget-friendly pricing

    Cons

    • Inconsistent family–staff communication and care-plan documentation
    • Irregular staffing levels, particularly overnight
    • Slow response to call lights and care requests
    • Inconsistent medication-management processes
    • Sanitation and housekeeping inconsistencies
    • Inaccurate or unclear billing and pricing practices
    • Variable food quality and dining experience
    • Inconsistent staff training and professionalism
    • Limited administrative accessibility and responsiveness
    • Gaps in fall-prevention and resident-safety practices
    • Restricted activity availability during infection-control periods
    • Personal-item management and storage concerns

    Summary of reviews

    Reviews of Brookdale LaCrosse present a mixed but detailed picture. Many families and residents praise the facility's physical environment and amenities: reviewers frequently mention a clean, bright, and welcoming building with multiple social lounges, garden areas, and personalization options for apartments. The property supports independent roaming for ambulatory residents and offers upkeep-free apartment services such as daily trash pickup, light cleaning, and laundry. Pet-friendly policies and accessible common areas (including formal dining rooms, salons, and fireplaces) are noted positively. Memory-care services and hospice coordination receive several favorable mentions, and some reviewers highlighted smooth admissions and transition assistance.

    Staffing and direct-care interaction are recurring strengths and weaknesses. Numerous accounts describe compassionate, attentive front-line caregivers and specific staff members who provided exemplary support; activity leaders and certain clinical staff are singled out for positive engagement. Conversely, other reviewers describe inconsistent care delivery: irregular staffing levels (especially at night), delayed responses to call lights, and variability in personal-care routines such as bathing and mealtime assistance. These operational gaps contribute to safety concerns for some families and suggest uneven reliability across shifts.

    Dining and activities receive varied feedback. Several residents appreciate the nutritious and varied menus, dietary accommodations, and organized activities that promote socialization. At the same time, some reviewers note inconsistent food quality and that activity availability has been limited during infection-control periods. The facility's activity calendar and social programming are strengths when fully staffed and active, but program continuity appears sensitive to staffing and public-health restrictions.

    Operational and management issues are a prominent theme. Reviewers describe inconsistency in family–staff communication and in written care-plan documentation; they also raise medication-management concerns and instances of personal-item misplacement that point to gaps in secure storage and inventory practices. Billing and pricing transparency have been questioned, with reports of unclear charges or price changes without adequate notice. Administrative accessibility draws mixed reactions: some families praise proactive directors and visible leadership, while others find leadership difficult to reach and slow to respond to complaints. Taken together, these patterns suggest the facility offers solid amenities and strong individual staff performances but has variability in system-level reliability — particularly around staffing consistency, communication, medication and personal-item controls, and billing practices.

    For prospective residents and families: Brookdale LaCrosse appears to offer a comfortable physical environment, active programming when operational, and capable memory-care support, with notable individual staff who go above and beyond. At the same time, families should explicitly review staffing patterns (including overnight coverage), fall-prevention protocols, medication-management procedures, care-plan documentation practices, billing transparency, and the home's plan for maintaining activities during infection-control periods. Asking for written communication protocols and escalation contacts, and confirming how personal items and medications are handled, may help set clearer expectations before move-in.

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    Location

    Brookdale LaCrosse is located at 3141 E Ave S, La Crosse, WI, 54601.

    About Brookdale LaCrosse

    Brookdale LaCrosse sits at 3141 East Avenue South, LaCrosse, WI, and works with partners like The Villas, The Sterling House, and Benedictine. The community offers a mix of services, so people here can find help with assisted living, independent living, memory care for those facing Alzheimer's or dementia, long-term skilled nursing, respite care, hospice care, and a variety of at-home options, and it also provides Medicare-Certified home health care as well as non-medical home care. The buildings have a single-floor layout for easier movement, and every area is wheelchair accessible, with features like Hoyer lifts and transfer help for those who need it. Apartments come in studio and one-bedroom layouts, with private baths, showers, kitchen appliances, cable or satellite, Wi-Fi, and climate controls, plus cheerful living rooms, wall-to-wall carpet, closet space, and views of the surrounding area.

    Staff at Brookdale LaCrosse are available day and night, ready to assist with bathing, grooming, hygiene, mobility, dining, transferring, and toileting. They're trained to handle memory care and other needs like behavior concerns, diabetes, disabilities, first aid, medication, palliative care, and using medical equipment. Each resident has a personal service plan that staff review and adjust as needed. Staffing meets state requirements, and there are thorough background checks and interviews to check for skills and caring attitudes.

    The community values social living and offers spaces to gather, such as an elegant dining room, cozy social areas, arts and crafts rooms, a beauty and barber shop, and a library. There's always something going on, from book discussions, card games, and group walks to movie nights, trivia, coffee socials, and cooking in the community kitchen. There are scheduled outings and transportation for appointments or events, with accessible buses for those with mobility needs. Amenities include fitness programs, walking trails, outdoor courtyards, community gardens, laundry, housekeeping, and maintenance. People can bring their pets, and there's room for visiting pets, too. Smoking's allowed in designated spots.

    Meals fill the elegant dining area, where residents can share in menu planning, with options for snacks, meals for guests, and even room service if someone needs it. Housekeeping, laundry, and linen service take care of chores, while staff help with medication reminders, personal care, medical appointments, and meals. The team provides different therapies onsite, such as physical and speech therapy, plus rehabilitation. Those who need diabetic care, incontinence support, or non-ambulatory care can receive it here, and there are programs for veterans, too.

    Brookdale LaCrosse pays attention to safety, health, and ways to support independence, with special features for memory care to help prevent confusion and wandering. Visitation's flexible for families, and overnight guests can use parking and make themselves comfortable. Religious services-such as Catholic and other church gatherings-take place on-site, and devotional opportunities are part of daily life. The whole campus works together to create a home-like setting with a calm pace, letting residents stay as active as they're able or prefer, with enrichment offered for the mind and body. Staff develop friendships with residents and try to keep everyone connected through social life, dining, and wellness activities. The community's verified in its licensing, and it's known around the area for friendly service, a range of activities, and strong support for its residents.

    About Brookdale

    Brookdale LaCrosse is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

    People often ask...

    Brookdale LaCrosse offers competitive pricing, with rates starting at a cost of $3,646 per month.

    Brookdale LaCrosse offers assisted living and memory care.

    There are 21 photos of Brookdale LaCrosse on Mirador.

    The full address for this community is 3141 E Ave S, La Crosse, WI 54601.

    No, Brookdale LaCrosse does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Wisconsin, the Department of Health Services' Division of Quality Assurance licenses assisted living and long-term care facilities through surveys, verification visits, and complaint investigations.

    License number0012328
    StatusActive
    Facility typeResidential Care Apartment Complex
    License classRegular
    Capacity20 residents
    LicenseeBROOKDALE SENIOR LIVING COMMUNITIES INC
    EffectiveJuly 1st, 2008

    Inspection Reports

    7

    Reports

    9

    Citations

    6

    Complaints

    2

    Years

    19 Aug 2026Complaint
    Identified failure to obtain signed, jointly negotiated risk agreements for each tenant by occupancy, with a repeat deficiency noted.
    • —Risk Agreement
    19 Aug 2026Complaint
    Identified a deficiency for not documenting agency staff orientation in employee files.
    • Wis. Admin Code DHS 83.26(2)Orientation, continuing education documented
    16 Mar 2026Complaint
    Investigations found multiple deficiencies related to staff orientation, medication administration, resident medication access, and resident record maintenance.
    • DHS 83.19Orientation
    • DHS 83.32(3)(h)Rights of Residents: Receive Medication
    • DHS 83.37(2)(d)Documentation of Medication Administration
    • DHS 83.42(1)Resident Record Maintained
    14 Aug 2025Complaint
    Found no deficiencies.
    11 Feb 2025Verification
    Verified no deficiencies were identified after the verification visit.
    09 Aug 2024Complaint
    Investigated a medication administration error where a resident received another resident's medications; the incident led to a hospital observation.
    • 83.32(3)(h)Rights of Residents: Receive medication
    14 Feb 2024Complaint
    Investigated a complaint and found refunds due were not returned within 30 days after discharge, and the environment was not clean or comfortable.
    • DHS 83.31(6)(a)Return refunds to resident within 30 days
    • DHS 83.43(1)Environment safe, clean, and comfortable

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Brookdale LaCrosse. The information above has not been verified or approved by the owner or operator. For exact information, please contact Brookdale LaCrosse directly. There is no cost for this service. We are compensated by the community you select.

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