Brookdale Onalaska

    949 10th Ave N, Onalaska, WI 54650
    • Assisted Living

    Attentive homey care with activities

    I'm very pleased with this small, homey facility - the staff are attentive and caring, communication is proactive, my dad receives personalized care and home-style meals, and residents enjoy lots of activities, a tidy welcoming atmosphere, and convenient services like gardening and weekly salon visits.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Transportation

    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Pet friendly

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    3.81·(21)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.1
    • Staff

      4.2
    • Meals

      3.3
    • Amenities

      3.6
    • Value

      1.0

    Pros

    • Compassionate, attentive staff
    • High staff-to-resident ratio with frequent check-ins
    • Small, home-like environment
    • Private, furnished rooms and clean common areas
    • On-site kitchen with homemade meals and garden produce
    • Personalized care plans and flexible special-care accommodations
    • Memory-care availability
    • Regular transportation and community outings
    • On-site personal services (manicure, hair)
    • Engaging social atmosphere when activities are run

    Cons

    • Inconsistent staffing stability and follow-through on staffing adjustments
    • Variable dining quality and inconsistent meal planning
    • Irregular activity scheduling and weekend programming gaps
    • Limited suitability for high-acuity or complex clinical needs
    • Gaps in elopement-prevention and resident supervision protocols
    • Occasional staff-conduct or morale concerns affecting resident experience
    • Billing transparency and service-alignment issues
    • Small resident rooms and limited in-room bathing facilities

    Summary of reviews

    Brookdale Onalaska is consistently described as a small, home-like facility with a strong emphasis on personal attention. Many reviewers praised compassionate, familiar caregiving and a relatively high staff-to-resident ratio; specific operational practices cited include frequent check-ins, prescriptive care plans, and flexible accommodations for particular needs. The small scale (around 19 residents in at least one account) is repeatedly noted as contributing to a family-style atmosphere and easier visibility of staff to residents and families.

    Care and staff performance receive mixed but detailed impressions. Numerous families highlighted attentive, knowledgeable employees who communicate proactively with relatives and who provide individualized care plans. At the same time, there are recurring concerns about staffing stability and the facility's ability to honor staffing adjustments; this has created situations where families felt additional private caregiving was necessary. A small number of accounts describe incidents that raised safety and supervision questions, indicating the need for clear elopement-prevention protocols and consistent supervision practices.

    Dining and activities present a mixed picture. Strengths include an on-site kitchen, homemade meals, a garden that supplies produce, and observed meal options; some reviewers reported enjoyable meals and acceptable culinary variety. Conversely, others described bland or inconsistent meal quality and noted omissions in meal components. Activity programming is similarly inconsistent: some families describe robust, varied programming (exercise classes, park outings, baking, weekly services), while others report infrequent activities and weekend gaps. Prospective residents should ask for an up-to-date activity schedule and clarification about weekend programming during a tour.

    The physical environment is generally described as clean, tidy, and well-maintained with pleasant common areas and a home-like aesthetic. Rooms are usually furnished and ready for move-in, though several comments point to small room sizes and limited in-room bathing options (use of hall showers), which may be important for those who require more space or private bathing facilities. Memory-care availability is present and influenced placement decisions for some families, but the facility's small scale suggests it may be better suited to residents with moderate assistance needs rather than highly complex clinical requirements.

    Management and operations show strengths in family communication and personalized planning for many residents, but there are patterns worth evaluating on a tour: questions about billing transparency and alignment of charges with delivered services, occasional staff-conduct or morale issues affecting atmosphere, and visible discretionary spending on amenities that some families contrasted with perceived gaps in core services. In summary, Brookdale Onalaska offers a close-knit, staff-focused environment that can be a good fit for residents who benefit from familiar staff and a small setting; families should evaluate current staffing stability, supervision protocols, activity consistency, and dining quality to determine fit for higher-acuity needs.

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    Location

    Map showing location of Brookdale Onalaska

    Brookdale Onalaska is located at 949 10th Ave N, Onalaska, WI, 54650.

    About Brookdale Onalaska

    Brookdale Onalaska is an assisted living community nestled in the historic river town of Onalaska, Wisconsin, celebrated as the Sunfish Capital of the World. Situated between the scenic beauty of Lake Onalaska and the La Crosse River, this community offers residents an engaging, communal living experience while surrounded by the picturesque landscapes and vibrant local culture of the area. Residents can enjoy the comforts and support of assisted living while maintaining a sense of independence and individuality in a welcoming, pet-friendly environment.

    Life at Brookdale Onalaska centers around a holistic approach to well-being. The community provides personalized assistance with daily needs such as dressing, bathing, and medication management, ensuring residents have the confidence and support to participate in daily activities and social gatherings. The staff strives to balance independence with compassionate service, fostering a spirit of respect and understanding with every resident. Residents are encouraged to personalize their private apartments with their favorite furniture, photographs, and keepsakes, making each space uniquely reflective of individual tastes and memories.

    The community offers a variety of amenities designed to enrich daily living. Residents have access to inviting common areas, including a communal living room, dining room, recreation room, and patio, all designed to encourage social connection and relaxation. Scheduled transportation makes it easy to explore the local neighborhood and attend activities. For those seeking a bit of pampering, the on-site hair salon provides convenient self-care without leaving the community. Wi-Fi access throughout the building accommodates both social engagement and personal interests.

    Dining and housekeeping services are included, easing everyday burdens so that residents can spend more time doing what they enjoy most. Vibrant activities are a hallmark of life at Brookdale Onalaska, with programs aimed at nurturing the mind, body, and spirit. From social events and recreation to opportunities for lifelong learning, the community offers a dynamic calendar of engaging options. Local attractions, such as the Great River State Trail along the Mississippi River, the La Crosse Area Heritage Center, and the Onalaska Farmers Market, offer residents diverse opportunities to further connect with the greater community.

    Brookdale Onalaska also supports residents through its Personal Solutions program, which makes it easy to obtain daily necessities. Residents or their families can order items like toothpaste, mouthwash, hand and body soap, hearing aid batteries, shaving products, and paper towels. These items are delivered discreetly to the resident’s door in plain packaging, with the added convenience of having orders billed directly on a monthly basis—either as a one-time order or as recurring shipments. This thoughtful program helps residents maintain their routines comfortably and with dignity.

    With thoughtfully designed apartments, comprehensive care options, and enriching daily experiences, Brookdale Onalaska provides a supportive and fulfilling lifestyle for those seeking assisted living in a beautiful river town setting. The dedicated team seeks to offer just the right blend of quality care and independence, all within a vibrant community that feels like home.

    About Brookdale

    Brookdale Onalaska is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

    People often ask...

    Brookdale Onalaska offers competitive pricing, with rates starting at a cost of $3,945 per month.

    Brookdale Onalaska offers assisted living.

    There are 24 photos of Brookdale Onalaska on Mirador.

    The full address for this community is 949 10th Ave N, Onalaska, WI 54650.

    No, Brookdale Onalaska does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Wisconsin, the Department of Health Services' Division of Quality Assurance licenses assisted living and long-term care facilities through surveys, verification visits, and complaint investigations.

    License number510379
    StatusActive
    Facility typeCommunity-based Residential Facility
    License classClosed
    Capacity20 residents
    LicenseeBROOKDALE SENIOR LIVING COMMUNITIES INC
    Care servedAdvanced Aged, Irreversible Dementia/alzheimer's, Hcbs Compliance / Public Funding
    EffectiveJune 1st, 1998

    Inspection Reports

    1

    Reports

    0

    Citations

    1

    Complaints

    2

    Years

    28 Jun 2024Complaint
    Investigated the complaint and found no deficiencies.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Brookdale Onalaska. The information above has not been verified or approved by the owner or operator. For exact information, please contact Brookdale Onalaska directly. There is no cost for this service. We are compensated by the community you select.

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