Bethel Home & Services

    614 S Rock Ave, Viroqua, WI 54665
    • Assisted Living
    • Skilled Nursing

    Caring, attentive staff respond quickly

    I'm generally very pleased with this facility - the staff are caring and attentive, and they respond quickly whenever an issue arises.

    Current/former resident
    Jul 2026

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Small library

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    3.41·(17)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      1.0
    • Staff

      2.0
    • Meals

      1.0
    • Amenities

      3.4
    • Value

      3.4

    Pros

    • Caring, attentive direct-care staff
    • Prompt responsiveness from some team members
    • Staff willingness to address issues when contacted

    Cons

    • Inconsistent staff responsiveness to call systems
    • Gaps in clinical monitoring and follow-up (weight, dietary needs)
    • Weak fall-prevention and mobility-safety practices
    • Unreliable meal-service continuity and food-handling practices
    • End-of-life care and comfort management
    • Staff conduct and workplace-culture issues affecting resident interactions
    • Leadership communication and supervisory tone concerns
    • Allegations of manipulated online reviews

    Summary of reviews

    Reviewer summaries present a mixed but predominantly negative view of care processes at the facility. While several reviewers singled out individual caregivers who were caring and responsive, the overarching pattern described relates to inconsistent delivery of routine care and supervision. Families expressed concerns about responsiveness to resident requests and about clinical follow-up for weight changes and dietary needs.

    Care quality and safety emerge as primary areas of concern. Multiple reviewers described delays or failures in responding to call systems, and instances that indicate problems with fall prevention and mobility-safety practices. There are also references to rapid weight loss and a lack of follow‑up on dietary needs, suggesting gaps in clinical monitoring, documentation, or care-plan adherence. Several comments indicated worries about management of comfort and attention during end-of-life situations.

    Staffing, conduct, and leadership issues are recurring themes. Reviewers described inconsistent staff attentiveness and tone, interpersonal staff conflicts, and concerns about supervisory attitudes. At the same time, some frontline staff were described as compassionate and quick to resolve problems when available, indicating variability across shifts or teams rather than uniformly poor interactions.

    Dining and meal-service practices were another frequent topic. Accounts point to inconsistent meal delivery and food-handling practices that can compromise nutrition and resident satisfaction. Activity programming and the physical environment were not prominent in these summaries; there is limited information to assess recreational offerings or facility maintenance beyond the operational issues affecting meals and supervision.

    Management and transparency concerns are present in reviewer comments. Several summaries expressed distrust in administrative priorities, citing a perception of financial priorities superseding individualized care; there are also allegations regarding the authenticity of some online reviews. Given the mix of positive reports about individual caregivers and repeated operational concerns, families considering this facility should obtain specific, current information on staffing ratios, call-response metrics, fall-prevention protocols, nutrition monitoring, and end-of-life care policies. A direct, documented review of recent incident logs, care-plan updates, and opportunities to observe shift-to-shift consistency would be advisable prior to placement.

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    Location

    Map showing location of Bethel Home & Services

    Bethel Home & Services is located at 614 S Rock Ave, Viroqua, WI, 54665.

    About Bethel Home & Services

    Bethel Home & Services gives people many options for senior living, including assisted living, independent apartments, memory care at Bethel Oaks Memory Care, and at-home help called Helping Hands at Home Assistance, so everyone can find something that fits their needs, whether that's a private apartment or getting extra help. They set up transportation for residents, and folks can take part in community activities, outings, and plenty of chances to socialize right on the grounds or in the larger community. The campus is smoke-free, and residents get public WiFi, eco-friendly housekeeping and laundry, along with inviting courtyard gardens, trees, and a gazebo, and sometimes you'll see the Helping Hens out there, so there's always something nice to look at or do. Bethel includes several locations-Maplewood Terrace in Viroqua, Bethel Birchwood, Coulee View Apartments, Bethel Parkside La Farge, Bethel Village Cashton, Birchwood Prairie, and Aspen Place CBRF-so each place gives a little different level of care, and people have choices for privacy and support. There's a chapel fellowship area and a staff chaplain for those who want spiritual support, following the teachings of Jesus Christ. If people need therapy, they can use special equipment or outpatient services right at the facility, and the clinic covers physical needs like rehabilitation and therapy, while also taking care of spiritual and mental well-being. Meals happen in a bistro-style dining setting with folks enjoying a continental breakfast in a homelike area. Families who visit can gather privately in rooms set aside for them. The living spaces range from private to semi-private, including 20 bigger private rooms with TVs and shared bathrooms, and the whole place stays comfortable and secure under the watch of 24-hour experienced staff, including a Nurse Consultant. People facing memory challenges can move to Bethel Oaks Memory Care, which is set up to keep them safe while helping them stay as independent as possible. Bethel Home & Services works as a not-for-profit and connects to area agencies on aging, helping folks figure out Medicare and Medicaid, veterans aid, long-term care, and different ways to pay for care, so no one's too surprised by costs or next steps. Volunteers from the community help out and the team offers many ways to get involved, whether that's by donating or working there, and they've put energy into staff training, including programs for caregiver certification and dementia care. The grounds are kept up nicely, and amenities like a food pantry and thrift shop, Bethel Butikk Food Pantry & Thrift Shop, mean there's always help for those who need it. The facility serves over 500 people each year, and the staff usually act with respect and kindness, always trying to keep people comfortable, cared for, and able to keep up their own routines as much as possible.

    People often ask...

    Bethel Home & Services offers assisted living, board and care, and skilled nursing.

    The full address for this community is 614 S Rock Ave, Viroqua, WI 54665.

    No, Bethel Home & Services does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Wisconsin, the Department of Health Services' Division of Quality Assurance licenses assisted living and long-term care facilities through surveys, verification visits, and complaint investigations.

    License number0018734
    StatusActive
    Facility typeCommunity-based Residential Facility
    License classRegular
    Capacity20 residents
    LicenseeBETHEL HOME & SERVICES INC
    Care servedAdvanced Aged, Developmentally Disabled, Physically Disabled, Emotionally Disturbed/mental Illness, Hcbs Compliance / Public Funding
    EffectiveMarch 1st, 2023

    Inspection Reports

    3

    Reports

    1

    Citations

    2

    Complaints

    1

    Years

    29 Jun 2026Complaint
    Investigated two complaints and found no deficiencies.
    01 Apr 2026Verification
    Verified that the previously identified deficiency was corrected and no deficiencies were found.
    18 Sept 2025Complaint
    Identified a deficiency in staff training; one employee had not completed required fire safety and first aid/choking training within 90 days of starting employment.
    • Wis. Admin. Code 83.20(2)(a)-(d)Department-approved training courses

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Bethel Home & Services. The information above has not been verified or approved by the owner or operator. For exact information, please contact Bethel Home & Services directly. There is no cost for this service. We are compensated by the community you select.

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