Pricing ranges from
    $2,430 – 3,356/month

    Brightmore of Wilmington

    2324 S 41st St, Wilmington, NC, 28403
    4.5 · 48 reviews
    • Independent living
    • Assisted living
    AnonymousLoved one of resident
    5.0

    Family praises staff and care

    I'm a family member of a resident and very happy with Brightmore. The staff are kind, attentive and professional; the community is clean, beautiful and well-maintained with plentiful activities, great meals, reliable transportation and strong, resident-centered care - I highly recommend it.

    Pricing

    $2,430+/moStudioIndependent Living
    $3,080+/mo1 BedroomIndependent Living
    $3,356+/mo2 BedroomIndependent Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    4.54 · 48 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.2
    • Staff

      4.7
    • Meals

      4.1
    • Amenities

      4.7
    • Value

      1.0

    Location

    Map showing location of Brightmore of Wilmington

    About Brightmore of Wilmington

    Brightmore of Wilmington sits near local parks, restaurants like Flaming Amy's Burrito Barn and Starbucks, and healthcare providers such as Intracoastal Internal Medicine. The community covers 9 acres, with a 255,000 square foot building and several separate residences called The Commons and The Kempton, where seniors can live independently or with different levels of support. There are 137 independent living apartments, options for assisted living, 16 memory support units in independent living, 14 assisted living units, a 120-bed skilled nursing facility called The Pavilion Health Center, and 201 healthcare beds at The Commons, while The Kempton has 136 assisted living beds. Residents can rent private or shared rooms from 633 to 1,160 square feet, with kitchenettes and porches, and the grounds offer pet-friendly paths, gardening spots, and environmentally friendly landscaping.

    Brightmore provides a full range of care, including independent living, assisted living, memory care, skilled nursing, personal care, and rehabilitation, all under one roof as a Continuing Care Retirement Community (CCRC) tied to Liberty Senior Living. Residents have access to home-like services like weekly housekeeping, flat linen cleaning, and maintenance. The dining set-up includes daily chef-prepared meals served restaurant-style, a main dining room, a private space for family gatherings, and flexible meal plans, while chefs and planners make sure the food's nutritious and tasty. Activities and amenities fill the calendar, from tai chi and water aerobics in the Aquatic & Fitness Center to musical entertainment, chapel and devotional services, art classes, outside trips, game room fun, and special Brightmore University programs for lifelong learning.

    The campus has a library, a fitness center, an on-site therapy gym, a spa, indoor and outdoor common spaces, and a full-service beauty salon. Residents use postal services within the community and get transportation to shopping, appointments, or social outings. Safety comes first with 24-hour security, emergency call systems, controlled building entry, and round-the-clock staff, including registered nurses, aides, and dedicated caregivers. These staff handle medication reminders, personal care, bathing, dressing, housekeeping, laundry, and more, adjusting support to individual needs.

    For seniors living with Alzheimer's disease or dementia, memory care services use specialty programs like Paraklay Way, with 24-hour care and tailored wellness activities, while The Commons at Brightmore features personal care, therapy services, and short-term respite care for those needing more help. The Kempton at Brightmore handles catered assisted living with reminders, daily meals, and support for daily tasks-all in a setting designed to keep people active, social, and involved. Staff encourage engagement through outings, group events, and friendly competitions, and the neighborhood is known for its welcoming staff and lively events, earning awards for activities and overall friendliness. With a rental setup and no entrance fees, residents keep control of their assets while choosing the level of care and activities that fit their lifestyle. The focus stays on comfort, choice, and support for every stage of senior living, in an environment meant to help people stay active and connected as long as possible.

    About Liberty Senior Living

    Brightmore of Wilmington is managed by Liberty Senior Living.

    Liberty Senior Living, founded in 1990 when the McNeill family purchased their first nursing home, has evolved into a prominent regional senior care operator managing over 29 communities across North Carolina, South Carolina, Tennessee, Florida, Louisiana, and Virginia. Under the leadership of President Will Purvis and backed by fourth-generation family ownership led by CEO John A. McNeill Jr., the company has experienced significant expansion, growing from two communities in 2010 to 21 campuses by 2025, with several additional projects under development. Headquartered in Wilmington, North Carolina, Liberty represents over 150 years of healthcare heritage dating back to the McNeill brothers' 1875 pharmacy founding.

    The company's signature INSPIRE wellness program reflects Liberty's comprehensive Mind and Body philosophy, emphasizing optimal health achievement across physical, nutritional, spiritual, social, and intellectual dimensions. Through a strategic partnership with NASM (National Academy of Sports Medicine) and AFAA (Athletics and Fitness Association of America), Liberty has positioned itself as a leader in the senior fitness industry, providing enhanced training opportunities and continuing education for staff. This wellness-focused approach extends throughout their continuum of care, which includes independent living, assisted living, memory support, skilled nursing, rehabilitation services, and Life Plan communities offering aging-in-place capabilities.

    Liberty's care philosophy centers on person-centered care delivered through The Liberty Way, viewing themselves as an extended family who honors each individual's life experiences, choices, and routines. Their clinical teams develop individualized care plans utilizing an integrative communication system between Health Centers, rehabilitation departments, and on-site Medical Directors. The organization provides comprehensive rehabilitation services through in-house physical, speech, and occupational therapists, featuring enhanced therapies including diathermy, ultrasound for pain reduction, electrical stimulation, and Activities of Daily Living Suites for real-world skills practice.

    Recent strategic initiatives demonstrate Liberty's commitment to innovation and growth, including the 2025 appointments of Robert Goyette as Chief Operations Officer and Max Newland as Chief Investment Officer to support expansion efforts. The company has invested heavily in acquisitions and renovations, including a million renovation of The Carlisle Palm Beach, while testing unique ownership models at new developments in Charleston, South Carolina. With Hayes Barton Place CCRC opening in Raleigh and additional projects planned, Liberty continues pursuing both acquisition and development strategies. The organization has earned national recognition for continuing care retirement community design and fitness/wellness operations, maintaining its founding values of quality, honesty, and integrity while adapting to evolving senior care market dynamics.

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