Primrose Alzheimer's Living

    2080 Guerneville Rd, Santa Rosa, CA, 95403
    4.0 · 4 reviews
    • Memory care
    AnonymousLoved one of resident
    3.0

    Caring staff, costly clinical lapses

    I placed my mom here because the staff are friendly, attentive and well-trained, residents are relaxed, and the place feels clean and homey with beautiful, well-maintained grounds. The buildings are dated, admissions are selective, they don't accept MediCal and the price is out of reach for many - TB tests and extra paperwork are required. We experienced medication errors (her first-week meds were missed) and her health declined; I had difficulties with the Wellness Director until I advocated for her. Staff genuinely care and are always available, but the cost and those clinical lapses make it not ideal for my mom.

    Pricing

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    Amenities

    4.00 · 4 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.0
    • Staff

      4.0
    • Meals

      4.0
    • Amenities

      4.0
    • Value

      2.0

    Pros

    • friendly staff
    • homey atmosphere
    • relaxed residents
    • well-trained staff
    • attentive and available staff
    • staff who care a great deal
    • beautiful, well-maintained grounds
    • lots of space
    • clean environment
    • staff capable of care

    Cons

    • dated facilities
    • does not accept MediCal
    • price out of reach
    • requires TB test and paperwork for day care assessment
    • medication errors reported
    • initial medications not given during first week
    • reported decline in resident's health
    • difficulties with Wellness Director/management
    • selective admissions
    • may not be ideal for some residents' care needs

    Summary review

    Overall sentiment in the reviews is mixed but leans positive about the interpersonal qualities of Primrose Alzheimer's Living while raising several important clinical, administrative, and accessibility concerns. Multiple reviewers consistently praise the staff — described as friendly, lovely, well trained, attentive, always available, and genuinely caring. Residents are characterized as relaxed and the atmosphere is described as homey; the grounds are noted as beautiful, well maintained, and spacious. Cleanliness is also mentioned positively, reinforcing the perception of a generally tidy environment and capable caregiving team. These recurring praises suggest strong strength in day-to-day person-centered interactions and a pleasant campus environment.

    Despite those strengths, there are repeated and substantive concerns about clinical management and administrative practices. Reviewers reported medication errors, including at least one incident where the resident's first-week medications were not administered. One family reported a decline in their mother's health concurrent with difficulties working with the Wellness Director; that situation only improved after active family advocacy. These accounts point to potential weaknesses in medication management, clinical oversight, and communications between families and management. They indicate that while staff are perceived as caring and available, there may be gaps in clinical procedures or consistency that families should explicitly verify before placement.

    Facility and access issues also emerge as notable themes. Several reviews describe the physical building as dated even though the grounds are attractive and well kept, so prospective families should plan to see both interior and exterior conditions. Financial and admissions constraints are prominent: the facility reportedly does not accept MediCal and is described as being priced out of reach for some families. In addition, reviewers mention selective admissions practices and specific procedural requirements such as TB testing and extra paperwork for day care assessment. Together these factors suggest the facility may be less accessible to lower-income families and that the intake process can be administratively burdensome.

    There is limited or no direct information in these summaries about dining, activity programming, or specific therapeutic offerings beyond general references to space and grounds. Reviewers do not provide detail on meal quality, menu variety, stimulation programs, or memory-care-specific programming, so those areas remain unknown from these summaries and should be explored during a tour or through direct questioning.

    In synthesis: Primrose appears to offer a warm, home-like environment with personable and attentive staff, a clean campus, and pleasant outdoor spaces. However, recurring reports of medication errors and at least one serious family concern about health decline and management responsiveness are significant and warrant caution. Additionally, the facility's cost, lack of MediCal acceptance, selective admissions, and intake paperwork requirements limit accessibility for some families. Prospective residents and families should: (1) ask detailed questions about medication administration protocols, error reporting, and clinical oversight; (2) meet the Wellness Director and clarify lines of communication and escalation; (3) inspect interior facilities to assess the described datedness; and (4) verify costs, payment policies, and admission criteria including any documentation required for day care assessment. These steps will help determine whether the facility’s strong interpersonal care and environment outweigh the clinical and administrative concerns for a specific resident’s needs.

    Location

    Map showing location of Primrose Alzheimer's Living

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