Pricing ranges from
    $4,132 – 4,958/month

    Alura Senior Living

    777 Roy Wall Blvd, Rockledge, FL 32955
    • Independent Living
    • Assisted Living
    • Memory Care

    Caring staff and luxury resort

    I'm very pleased with my mom's move here - the staff are genuinely caring, attentive and family-like, and Mary (Memory Care lead) is a ray of sunshine. The community feels like a luxury resort - beautiful common spaces, koi pond, movie theater, salon, great dining and a full activities calendar - with on-site doctors and physical therapy for real clinical support. Transition was smooth, leadership is engaged and responsive, and my mom is happy, social and well cared for.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management

    Healthcare staffing

    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Telephone
    • Wifi

    Transportation

    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Scheduled daily activities

    Reviews

    4.57·(100)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.4
    • Staff

      4.5
    • Meals

      4.3
    • Amenities

      4.6
    • Value

      3.1

    Pros

    • Resort-like, upscale facility design
    • Bright, modern, well-maintained interiors
    • Attractive outdoor courtyards and gardening areas
    • Wide range of on-site amenities (theater, salon, bar, gym)
    • In-house physical therapy and on-site clinical staffing
    • Engaging activities calendar (live music, crafts, social events)
    • Responsive emergency and post-incident care
    • Attentive, compassionate direct-care staff
    • Strong memory-care leadership and coordination
    • Flexible dining options and varied menu selections
    • Active, social resident community
    • Pet-friendly environment
    • Convenient location near shopping and major roads
    • Visible ownership and engaged leadership presence
    • Hotel-like apartment features (balconies, spacious rooms)

    Cons

    • Inconsistent staffing levels and elevated caregiver turnover
    • Variable medication administration and clinical coordination
    • Inconsistent room-level cleanliness and sanitation
    • Uneven dining quality and limited special-diet accommodations
    • Operational disorganization and uneven administrative communication
    • Gaps in resident engagement for some individuals
    • High cost and affordability constraints
    • Limited transportation logistics and support
    • Technology and phone-service limitations
    • Allegations of staff misconduct and security-process gaps

    Summary of reviews

    Alura Senior Living is described repeatedly as a new, upscale community with a resort-like aesthetic and a broad set of built-environment strengths. Reviews emphasize bright, modern interiors, well-maintained common spaces, multiple courtyards (including gardening plots and water features), and many hotel-style amenities such as a movie theater, salon, bar/coffee areas, gym and on-site physical therapy. Many families and visitors find the facility design, layout and outdoor spaces conducive to socializing and daily life.

    Care and staffing receive mixed but substantive attention. A strong theme is praise for direct-care employees, nursing staff, and therapy teams; several reviewers highlight prompt emergency response, hands-on nursing, and particular memory-care leadership as clear organizational strengths. At the same time, operational patterns point to inconsistent staffing levels and elevated turnover among aides, which reviewers associate with variable day-to-day care consistency. Several accounts raise concerns about medication-administration practices and family communication around clinical changes; these suggest that clinical coordination and handoffs are areas that require monitoring and potential improvement.

    Dining and programming are other prominent features. Many reviewers compliment the dining rooms, presentation and the availability of multiple entrée options, as well as social dining flexibility (no assigned seating, ability to eat on one’s schedule). Activity programming—live music, crafts, social hours, and themed events—is frequently cited as robust and creative. However, food quality and menu variety appear variable across reports, with some noting overly salty dishes, limited special-diet accommodations, or inconsistency in taste and offerings. Activity delivery also shows unevenness: while a visible group of residents participates regularly, some residents and families describe a lack of proactive engagement for individuals who are less social or more isolated.

    Operational and management patterns reflect a community in active development. Multiple reviews portray visible, engaged leadership and an organizational commitment to improvement; owners and directors are frequently named and praised for addressing issues. Concurrently, reviewers describe administrative disorganization at times—examples include delays in communication, problems with move-in logistics, issues with deposits/refunds requiring follow-up, and transportation limitations. Cleanliness at the unit level is another recurring concern: while the facility overall is described as clean and well-maintained, a subset of experiences point to room-level sanitation issues that management should address through standardized housekeeping protocols.

    Notable risk signals include the combination of staffing variability, isolated clinical coordination concerns, and a small number of more serious allegations involving staff conduct and security processes. Those items appear less common than the positive observations but are significant enough to recommend specific due diligence. Cost and affordability are also important practical considerations; the price point is frequently described as high relative to some alternatives, and families should evaluate payment, insurance compatibility and refund policies closely.

    For prospective residents and families considering Alura, useful follow-up questions would include: current staffing ratios by shift and memory-care unit, medication administration policies and family-notification procedures, housekeeping schedules and sanitation checklists, special-diet accommodations and menu-sampling, transportation options, and written details on deposits/refunds and trial periods. Overall, Alura presents as a modern, amenity-rich community with many strong caregiving and therapeutic resources, but prospective families should confirm operational consistency and clinical communication practices to ensure the community’s day-to-day delivery matches the facility’s evident design and leadership strengths.

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    Location

    Map showing location of Alura Senior Living

    Alura Senior Living is located at 777 Roy Wall Blvd, Rockledge, FL, 32955.

    About Alura Senior Living

    G And E Assisted Living LLC offers a supportive environment tailored to meet the unique needs of seniors seeking quality assisted living services. This community provides a comprehensive care approach designed to ensure residents feel comfortable, safe, and valued. G And E Assisted Living recognizes the importance of skilled nursing care and the involvement of visiting medical professionals, ensuring that residents have access to the necessary expertise for both routine and specialized health needs.

    Residents at G And E Assisted Living can enjoy a variety of living options, including semi-private and private rooms, each thoughtfully arranged to create a homelike atmosphere. The community places strong emphasis on offering amenities that promote independence while also providing assistance when needed. Whether residents are seeking a vibrant independent living setting, require memory care, or need respite care on a short-term basis, G And E Assisted Living is equipped to accommodate a broad range of care requirements.

    Pet-friendly policies further contribute to the warm and welcoming environment at G And E Assisted Living. Recognizing the bond between seniors and their animal companions, the facility welcomes pets, offering residents the comfort and joy that comes from having their beloved animals close by. The care team also includes a nurse on staff, underscoring the commitment to attentive, professional support available around the clock.

    At G And E Assisted Living, every aspect of daily life is approached with compassion and respect for residents’ preferences and well-being. The total cost of care reflects the high standard of service, with options available for both semi-private and private accommodations. Through a blend of professional care, comfortable living arrangements, and a focus on enriched daily experiences, G And E Assisted Living strives to provide a secure and fulfilling home for every resident.

    People often ask...

    Alura Senior Living offers competitive pricing, with rates starting at a cost of $4,132 per month.

    Alura Senior Living offers independent living, assisted living, and memory care.

    There are 34 photos of Alura Senior Living on Mirador.

    Yes, Alura Senior Living allows residents to age in place and adjust their level of care as needed.

    The full address for this community is 777 Roy Wall Blvd, Rockledge, FL 32955.

    No, Alura Senior Living does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Florida, the Agency for Health Care Administration (AHCA) licenses assisted living facilities and publishes the results of its standard, complaint, and monitoring inspections.

    License number11969870
    StatusActive
    Facility typeAssisted Living Facility
    Capacity147 residents
    View the official license record

    Inspection Reports

    27

    Reports

    0

    Type A Citations

    0

    Type B Citations

    22

    Complaints

    5

    Years

    19 Nov 2025Standard
    Investigated and found no deficiencies.
    10 Sept 2025Standard
    Found deficiencies in adverse incident reporting; required electronic submissions and related documentation were not consistently completed within the mandated timeframes.
    • ZZ821REPORTING REQUIREMENTS; ELECTRONIC SUBMISSION
    17 Jun 2025Standard
    Investigation identified deficiencies in adverse incident reporting, changes to licensure information, and medication storage/disposal practices.
    • Class 3A0025RESIDENT CARE - SUPERVISION
    • Class 3A0055MEDICATION - STORAGE AND DISPOSAL
    • ZZ821REPORTING REQUIREMENTS; ELECTRONIC SUBMISSION
    25 Jul 2024Complaint
    Investigated a complaint concerning generator monitoring; the deficiency was corrected during the desk review.
    25 Jul 2024Complaint
    Identified a deficiency and corrected it during the desk review.
    06 Jun 2024Complaint
    Found deficiencies in adverse incident reporting: electronic submissions were not made within required timeframes for assisted living facilities and related services.
    • CZ821REPORTING REQUIREMENTS; ELECTRONIC SUBMISSION
    03 Apr 2024Complaint
    Investigated a complaint and found no deficiencies.
    17 Nov 2023Complaint
    Investigated an elopement incident and found inadequate supervision and failure to implement required safety measures to prevent elopement.
    • Class 2A0025RESIDENT CARE - SUPERVISION
    29 Jun 2023Complaint
    Investigated complaints and found deficiencies corrected during the survey.
    29 Jun 2023Standard
    Found no deficiencies identified during a re-licensure survey and LNS monitoring.
    29 Jun 2023Complaint
    Investigated complaints and determined deficiencies were corrected at the time of the survey.
    18 Apr 2023Complaint
    Investigated a complaint revisit and found deficiencies corrected during the on-site survey.
    • Class 3A0010ADMISSIONS - CONTINUED RESIDENCY
    • Class 3A0055MEDICATION - STORAGE AND DISPOSAL
    18 Apr 2023Complaint
    Identified deficiencies in resident care practices, including supervision, elopement risk management, and documentation of changes in residents’ conditions.
    • Class 3A0010ADMISSIONS - CONTINUED RESIDENCY
    • Class 3A0055MEDICATION - STORAGE AND DISPOSAL
    • A0025RESIDENT CARE - SUPERVISION
    18 Apr 2023Complaint
    Identified deficiencies in medication storage and disposal, and in residency-related policies and procedures.
    • Class 3A0010ADMISSIONS - CONTINUED RESIDENCY
    • Class 3A0055MEDICATION - STORAGE AND DISPOSAL
    • A0008ADMISSIONS - HEALTH ASSESSMENT
    01 Feb 2023Complaint
    The regulator documented multiple deficiencies related to resident care and facility operations, indicating areas needing corrective action.
    • Class 1A0025RESIDENT CARE - SUPERVISION
    • Class 3A0030RESIDENT CARE - RIGHTS & FACILITY PROCEDURES
    • Class 1A0077STAFFING STANDARDS - ADMINISTRATORS
    • Class 2A0079STAFFING STANDARDS - LEVELS
    19 Dec 2022Complaint
    Identified deficiencies related to resident safety and inadequate care, and failures to timely report incidents and regulatory changes.
    • Class 2A0025RESIDENT CARE - SUPERVISION
    • CZ821REPORTING REQUIREMENTS; ELECTRONIC SUBMISSION
    • A0078STAFFING STANDARDS - STAFF
    • CZ828ADMINISTRATIVE FINES; VIOLATIONS
    18 Oct 2022Complaint
    Found that the deficiency was corrected during a follow-up visit.
    03 Aug 2022Complaint
    Identified deficiencies related to elopement risk and missing resident policy after a resident eloped from the memory care area, with inadequate monitoring and notification procedures observed.
    • Class 2A0025RESIDENT CARE - SUPERVISION
    03 Aug 2022Complaint
    Investigated a complaint and confirmed that deficiencies were corrected.
    • Class 2A0025RESIDENT CARE - SUPERVISION
    • A0001DEFINITIONS
    26 May 2022Complaint
    Identified deficiencies related to resident safety and elopement risk, with extensive gaps in documentation across several residents.
    • Class 2A0025RESIDENT CARE - SUPERVISION
    • Class 3A0032RESIDENT CARE - ELOPEMENT STANDARDS
    07 Apr 2022Expansion
    Found deficiencies in medication management and staff training, including delays in refilling medications and incomplete preservice/orientation and in-service training.
    • Class 3A0056MEDICATION - LABELING AND ORDERS
    • Class 3A0078STAFFING STANDARDS - STAFF
    • Class 3A0081TRAINING - STAFF IN-SERVICE
    05 Jan 2022Complaint
    Concluded that the deficiency identified in the prior complaint remained valid at the follow-up visit.
    05 Jan 2022Complaint
    Found no deficiencies.
    28 Dec 2021Complaint
    Investigated a complaint; found no deficiencies.
    29 Nov 2021Complaint
    Investigated a complaint and identified a deficiency, which was corrected.
    08 Nov 2021Complaint
    Investigated a complaint about resident care and incident reporting; found deficiencies in physician notification, incident documentation, and supervision of care.
    • Class 2A0025RESIDENT CARE - SUPERVISION
    • CZ821REPORTING REQUIREMENTS; ELECTRONIC SUBMISSION
    13 Oct 2021Complaint
    Identified a deficiency related to failure to complete health assessments for new residents within the required time and to maintain the proper documentation.
    • Class 3A0008ADMISSIONS - HEALTH ASSESSMENT

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Alura Senior Living. The information above has not been verified or approved by the owner or operator. For exact information, please contact Alura Senior Living directly. There is no cost for this service. We are compensated by the community you select.

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