Brookdale Newnan

Brookdale Newnan is a senior living community located in Newnan, Georgia, offering both independent living and assisted living options on the same campus. This dual approach allows residents to enjoy a flexible lifestyle, providing the choice between carefree independent living and the convenience of supportive care when needed. Residents are able to live life on their own terms with the security of knowing help is available should their needs change over time. The campus is designed to foster an engaging social environment, where friendly neighbors, scheduled activities, and chef-prepared meals contribute to a vibrant daily life.

The living spaces at Brookdale Newnan include private apartments, tailored to support either a full and independent lifestyle or one that incorporates personalized care. Housekeeping and dining services are typically included, with semi-private rooms available at a lower rate for those seeking more affordable options. The community features thoughtfully designed amenities such as a community living room, apartment living rooms and bedrooms, apartment kitchens, a dining room, a library, a courtyard, and inviting entrance areas that make the environment feel both comfortable and welcoming.

For those who prefer not to spend time shopping for personal necessities, Brookdale Newnan offers the Personal Solutions program. This service enables residents or their families to have a wide variety of personal care items, such as toothpaste, mouthwash, hand and body soap, hearing aid batteries, shaving products, paper towels, and other hygiene products delivered directly to their door. Orders are easily placed via email and charged to the resident’s monthly bill, with the option of recurring shipments or one-time deliveries. All packages arrive in discreet, plain packaging to ensure privacy and convenience, further supporting a maintenance-free lifestyle.

In independent living, residents enjoy all the comforts of home without the burdens of upkeep and maintenance, making it an ideal setting for seniors who desire an active, self-sufficient retirement. For those who need additional support, assisted living provides help with activities of daily living such as dressing and medication management. Staff work compassionately and respectfully with each resident to balance dignity and independence, personalizing care based on individual needs.

Brookdale Newnan also places a strong emphasis on active living and community engagement. Residents have opportunities to participate in a variety of social, recreational, and enrichment activities. The surrounding neighborhood enhances the lifestyle available at Brookdale Newnan, with nearby destinations such as Greenville Street Park and the McRitchie-Hollis Museum, as well as downtown Newnan’s local cafés and shops offering additional opportunities for leisure and connection.

Overall, Brookdale Newnan presents a supportive, vibrant, and well-appointed environment designed to help seniors live life to the fullest, whether they choose independent or assisted living. The community’s services and amenities, such as the Personal Solutions program, chef-prepared meals, and thoughtfully crafted living spaces, all contribute to a comfortable and engaging senior living experience.

Brookdale Newnan is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.