Brookdale East Side

Brookdale East Side sits at 7164 E Genesee St in Fayetteville, NY, and offers a mix of senior living choices that cover independent living, assisted living, memory care for those with Alzheimer's or dementia, skilled nursing, home health care, and respite and hospice services, all in one single-story building with over 80 apartments designed for easy access since they're all on one floor, and there's plenty of walking paths, gardens, and outdoor seating areas where residents can relax or watch the birds. The community encourages residents to keep their independence as much as possible, but always has round-the-clock staff ready to help with things like bathing, dressing, medication, and emergencies, and they'll make sure residents can live safely and comfortably with things like wheel-chair accessible showers, nutritious meals, indoor and outdoor common areas, and pet-friendly living spaces.

Residents can enjoy apartments in studio and one-bedroom layouts, with inviting common areas including a cozy fireplace in the living room, a welcoming dining space, and a lively lobby. There's resident parking and complimentary transportation, so trips to appointments or outings happen without trouble, making it easier for folks who don't drive anymore. Brookdale East Side serves adults needing more daily support as well as those who just want a more social, worry-free lifestyle, and residents have access to many structured activities-like bingo, trivia nights, ice cream socials, movie nights, and both onsite and offsite events-to help everyone stay engaged, active, and entertained.

Trained staff and caregivers offer help with both short-term and long-term needs, and there's home care for seniors who want to remain in their own home, plus adult day services for folks whose families help with caregiving during evenings or weekends. For those living with memory loss, the place provides therapies to reduce confusion and wandering. Residents can get personal assistance while still having choices, especially in assisted living, where the goal is to support each person's health and daily life without taking away what they can still do themselves.

Amenities include Wi-Fi, high-speed internet, transportation and parking services, and onsite options like a beautician and devotional services. Staff prepare nutritious meals daily, with a focus on dietary health and enjoyment. There's 24-hour staff to handle emergencies, support wellness, and help residents adjust their level of care as health needs change. The licensed building supports higher skilled care when needed, and everyone can take part in signature programs and activities that encourage socialization and learning, sometimes featured in Brookdale blogs. Residents can keep pets, engage in health and safety programs, and get support from a friendly, helpful staff who work to create a community feeling, so people feel at home while they get the care and support they need.

Brookdale East Side is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.