Mirador estimate
    $3,650/month

    Willowick Assisted Living

    1971 Cranston Rd, Beloit, WI 53511
    • Assisted Living

    Compassionate attentive staff, clean home

    I'm very pleased with the compassionate, attentive staff and the excellent care my mom receives. The building is clean, bright, and homey with good food and activities, and management (Director Mandi and the owners) is responsive and involved. I'd recommend this welcoming, family-like community for the respect, professionalism, and peace of mind it provides.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Transportation

    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Scheduled daily activities

    Reviews

    4.35·(57)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.0
    • Staff

      4.2
    • Meals

      3.7
    • Amenities

      4.5
    • Value

      1.0

    Pros

    • Compassionate, attentive caregiving staff
    • Visible staff presence on living floors
    • Clean, well-maintained new construction
    • Private en-suite, spacious resident rooms
    • Bright interiors with abundant natural light
    • Homelike, pleasant décor and communal spaces
    • Secure entrance and intercom access
    • Engaging recreational activities and social programs
    • Hands-on, involved ownership and leadership
    • Responsive unit-level management when engaged
    • Well-liked dining options and meal variety
    • Strong caregiver–resident rapport and personalization

    Cons

    • Inconsistent staffing levels and shift coverage
    • Variable management responsiveness and follow-through
    • Communication lapses with families and external payors
    • Inconsistent medication-administration and clinical documentation
    • Sanitation and incontinence-care concerns
    • Unreliable meal-service timing and temperature control
    • Weak transfer-safety and mobility-assist practices
    • Allegations of financial misconduct and poor financial controls
    • Safety-management gaps in the memory-care unit

    Summary of reviews

    The reviews present a polarized picture of Willowick Assisted Living: many families describe a new, attractive facility with strong day-to-day caregiving, while others describe operational gaps that materially affected resident care and family trust. On the positive side, reviewers frequently praise the warmth and attentiveness of frontline staff, the visible presence of caregivers on the floor, and a homelike, bright environment. The building and communal areas are repeatedly described as clean, well-maintained, and easy to personalize; private en-suite rooms, secure entry, and inviting common spaces are cited as features that create comfort and a sense of safety.

    Care quality descriptions are mixed. Numerous accounts emphasize compassionate, individualized care, strong caregiver–resident relationships, and effective on-the-ground leadership that addressed routine concerns such as laundry and towels. At the same time, there are substantive operational concerns: families reported delays in basic personal-care tasks, gaps in wound and mobility care, and incidents of falls. These accounts point to inconsistent adherence to personal-care schedules and fall-prevention practices rather than a single systemic protocol. Transfer and mobility-assist practices were specifically questioned in at least one account (for example, unsecured equipment during transfers), indicating a need to confirm staff training and transfer-safety checks.

    Dining and activities also show variability. Several families compliment the menu variety, pleasing meals, and creative activity programs that support social engagement and independence. Counterbalancing that, others described inconsistent meal-service continuity, late breakfast service, and food arriving at an undesired temperature. Prospective families should verify meal schedules, sample mealtimes, and ask about contingencies for staffing shortages in the dining department.

    Facility and safety issues are divergent as well. Many reviewers applaud the facility’s cleanliness, modern finishes, and secure design. Others raised sanitation concerns and noted areas where environmental adjustments (additional handrails, interior temperature) would improve accessibility and comfort. Memory-care safety and supervision emerged as a separate concern in some accounts; prospective families should inquire about staffing ratios, supervision protocols, and incident-tracking in memory units.

    Management and administrative practices show the clearest split. Several reviews describe owners and unit directors who are hands-on, responsive, and effective advocates for residents. Contrasting reports describe slow or absent responses to family inquiries, inconsistent documentation (including missed or late paperwork submitted to insurers), and concerns about the tone of interactions with families. There are also serious, isolated allegations involving financial controls; these are significant enough that families should request written policies on billing, check handling, and financial safeguards.

    Overall pattern: the facility appears capable of providing high-quality, personalized care in a pleasant environment when staffing and management processes are functioning well. However, reviewers also describe meaningful variability in staffing consistency, clinical documentation, family communication, meal-service reliability, sanitation practices, and financial controls. For families considering Willowick, recommended actions include: tour during a mealtime and a shift change; ask for current staffing ratios and staff training protocols (including transfer safety and wound care); request examples of notification and documentation practices; review financial safeguard and billing procedures in writing; and speak with current families about communication responsiveness. These targeted questions will help assess whether the facility’s operational practices align with the high-quality aspects highlighted by many reviewers.

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    Location

    Map showing location of Willowick Assisted Living

    Willowick Assisted Living is located at 1971 Cranston Rd, Beloit, WI, 53511.

    About Willowick Assisted Living

    Willowick Assisted Living is a locally owned and operated community with locations in Beloit, Clinton, Janesville, Willowick Moments, and Beloit II, and you'll notice right away that residents have access to some nice outdoor spaces, like a patio and interior courtyard where folks can enjoy gardening, sitting outside, or cooking out when the weather's nice, and inside, there's a sunroom that's bright and warm, which makes for a good spot to visit with family. The staff grows fresh herbs and vegetables in the garden and uses them to make meals and snacks, which are made by chefs and meal planners focused on nutrition. Residents have access to a private dining room they can reserve for parties or family gatherings, so there's a bit more privacy for special events.

    Each suite comes with basic cable and Wi-Fi at no extra charge, and the rooms are designed to be comfortable for seniors. You'll find common areas where people can gather, plus an activity room where an activity coordinator plans individual and group events. The team at Willowick Assisted Living has Certified Nursing Assistants on staff at all hours, with a nurse on site during the week and always available by phone, and care plans get tailored to each resident's needs, with support for bathing, movement around the community, and health care services like Non-Ambulatory Care, Incontinence Care, and Diabetic Care. There are salon services available from a professional stylist every week at reasonable rates, and staff for dietary needs, maintenance, housekeeping, activities, management, and nursing.

    The facility runs activities on-site and off-site, with community trips for shopping, meals out, visits to local attractions, plus devotional activities and special events to help everyone stay social and engaged, and there's a focus on helping residents be active, independent, and present through all sorts of options in a structured activities program. The care team's committed to providing what they call "EverydayWows™," which means working to make daily life more enjoyable for residents, and you'll find a community that encourages socializing, friendship, and respecting each person's choices. The building itself is set up as a community-based residential facility and offers traditional assisted living services along with support for staying active, and a safe, comfortable place for seniors to call home. Each location provides embedded Google Maps on their website for directions.

    People often ask...

    Willowick Assisted Living offers competitive pricing, with rates starting at a cost of $3,650 per month.

    Willowick Assisted Living offers assisted living.

    There are 2 photos of Willowick Assisted Living on Mirador.

    The full address for this community is 1971 Cranston Rd, Beloit, WI 53511.

    No, Willowick Assisted Living does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Wisconsin, the Department of Health Services' Division of Quality Assurance licenses assisted living and long-term care facilities through surveys, verification visits, and complaint investigations.

    License number0016999
    StatusActive
    Facility typeCommunity-based Residential Facility
    License classRegular
    Capacity24 residents
    LicenseeWILLOWICK ASSISTED LIVING BELOIT LLC
    Care servedAdvanced Aged, Physically Disabled, Terminally Ill, Irreversible Dementia/alzheimer's, Hcbs Compliance / Public Funding
    EffectiveDecember 21st, 2017

    Inspection Reports

    5

    Reports

    2

    Citations

    2

    Complaints

    3

    Years

    19 Mar 2026Verification
    Verified no deficiencies were identified during the verification visit.
    06 Nov 2025Complaint
    Investigated a complaint about prompt and adequate treatment after a fall and found a resident was left on the floor for about two hours without timely assistance.
    • 83.32(3)(i)Rights of Residents: Adequate treatment
    22 May 2025Inspection
    Found no deficiencies during the survey.
    09 Apr 2024Complaint
    Identified multiple rooms with cleanliness concerns and odors due to lack of housekeeping; found trash and soiled items, as well as fecal matter in several bathrooms.
    • 83.44(2)(a)Rooms clean and free from odors.
    19 Dec 2023Verification
    Found no deficiencies. Previous violations were substantially corrected.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Willowick Assisted Living. The information above has not been verified or approved by the owner or operator. For exact information, please contact Willowick Assisted Living directly. There is no cost for this service. We are compensated by the community you select.

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