Primrose Retirement Community of Wausau

    2100 Townline Rd, Wausau, WI 54403
    • Independent Living
    • Assisted Living
    • Memory Care

    Compassionate staff, beautiful home-like facility

    I placed my parent here and was impressed by the compassionate, attentive staff who know residents by name and do proactive check-ins. The beautiful, clean memory-care facility feels like home - bright rooms with walk-in closets, lovely grounds, pet-friendly, and fantastic on-site amenities (movie theater, ice cream parlor, pub, exercise and gaming rooms). The move-in was easy, adjustment was quick, activities and dietary accommodations are strong, and the well-staffed nursing/CNA team made me comfortable recommending this as a caring, welcoming option.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.60·(15)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      5.0
    • Staff

      4.7
    • Meals

      3.3
    • Amenities

      5.0
    • Value

      1.0

    Pros

    • Compassionate, resident-centered staff
    • Attentive and proactive caregiving
    • Staff familiarity with residents' names
    • Short, easy move-in and adjustment process
    • Specialized memory-care services
    • Well-staffed nursing and CNA unit
    • Wide range of social activities and programs
    • Extensive on-site amenities (movie theater, ice cream parlor, pub, salon, gaming and exercise rooms)
    • Variety of dining options and dietary accommodations
    • Clean, modern, well-maintained facilities
    • Bright, spacious resident rooms with ample storage
    • Pet-friendly campus and country setting
    • On-site maintenance and services
    • Beautiful grounds and landscaped campus
    • Homelike, welcoming atmosphere

    Cons

    • Inconsistent dining quality
    • Frequent price increases and limited cost transparency
    • Limited availability of two-bedroom units

    Summary of reviews

    Overall impression: Primrose Retirement Community of Wausau is consistently described as a welcoming, well-appointed community with strong interpersonal care. Reviewers highlight staff who are compassionate, attentive, and proactive; many families noted quick, smooth move-ins and short adjustment periods. The community projects a homelike feel, and residents are often described as comfortable and engaged.

    Care and staff: The most prominent strength is the caregiving staff. Multiple accounts emphasize staff familiarity with residents by name, proactive check-ins, and a willingness to assist across levels of need. The facility also has a dedicated memory-care program and a well-staffed nursing/CNA unit, which reviewers associated with higher confidence in clinical support and responsiveness. These elements suggest attention to both social and clinical aspects of resident care.

    Dining: Dining appears to be mixed in quality. Reviewers commonly praise a wide variety of food choices and the ability to accommodate dietary needs, and there are reports of cafeteria-style lunch service and above-average meals in some cases. However, other comments describe bland or unsatisfactory meals. The pattern is variability in dining satisfaction—prospective residents should taste the food and discuss menu cycles and accommodations during a tour.

    Activities and amenities: The community offers an extensive suite of on-site amenities and programing that support social engagement and recreational variety. Noted features include a movie theater, ice cream parlor, pub, salon/hairdresser, gaming rooms, and exercise facilities. Reviewers generally reported active programming and residents who appear engaged and happy, which is a strength for those seeking a socially active environment.

    Facilities and units: Physical spaces receive consistently positive remarks: clean, updated, bright and airy rooms with features like walk-in closets, large bathrooms, and ample storage. The campus and grounds are described as attractive and well maintained. One operational limitation cited is a constrained supply of two-bedroom units; families seeking larger apartments should verify availability and waitlist policies.

    Management and costs: While operational services such as on-site maintenance and staffing are viewed positively, there are recurring concerns about pricing. Reviewers mentioned frequent price increases and limited transparency around costs and fee changes. Prospective residents and families should request current fee schedules, ask about expected future increases, and get contract terms in writing to clarify long-term affordability.

    Bottom line: Primrose of Wausau appears to be a strong option for families prioritizing compassionate staff, robust memory-care services, and a wide set of on-site amenities in an attractive setting. Key trade-offs to check during a visit are dining quality and consistency, availability of larger unit types, and detailed fee transparency. A focused tour that includes a meal, a unit walk-through, and a conversation about pricing policies will help determine whether the community aligns with a prospective resident’s clinical needs and budget.

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    Location

    Map showing location of Primrose Retirement Community of Wausau

    Primrose Retirement Community of Wausau is located at 2100 Townline Rd, Wausau, WI, 54403.

    About Primrose Retirement Community of Wausau

    Primrose Retirement Community of Wausau has a mix of independent living, assisted living, memory care, and skilled nursing services, so you see people with different needs all living in the same place, and they have these Townhome Villas for folks who want a more private home without much maintenance, and then there are apartments, too, like studios, one-bedrooms, and bigger ones, so there's really a choice depending on how much help people want or need. You'll find a staff that does 24/7 nursing and gives regular wellness checks, and there's their Memory Care Mission and Silver Lace Memory Care if someone's dealing with Alzheimer's or dementia. The care team works with each person to tailor help, so someone getting assisted living gets support with daily things like bathing or meals, but someone in independent living just enjoys the services and activities around, and of course those needing more support, like in skilled nursing, get that, too.

    The community comes with a bunch of amenities spread out; there's a beauty salon and barbershop for haircuts and such, and the wellness center where people can do light exercises or join in health classes, and there's a chapel for quiet time and services, plus a library and a cozy TV lounge with a fireplace. For fun, they have a movie theatre, a billiard and game room, a pub, and even a 1950's style ice cream parlor, so people can hang out and chat or play cards. Folks get chef-prepared meals, and there's a bistro on site, too, besides everyday dining and their Artisan Dining Experience program that's supposed to make meals a bit special. Visitors notice the gardens and walking paths outside, and the location puts parks and stores close by for people who like getting out now and then.

    Primrose has its own Life Enrichment Program, with calendars packed with social events, games, and small outings, so anyone who wants to stay active or try something new has a schedule to follow, and they bring in entertainment, do crafts, and run group classes. The community also helps arrange rides for shopping or doctor visits with scheduled transportation. The Primrose Telehealth program connects residents to healthcare providers without having to leave the building, which can be handy on rough days. Laundry facilities are free to use, and short-term respite stays are offered if someone needs a break or some extra recovery time.

    The environment feels relaxed but organized, and common areas like the pub, bistro, lounges, and game rooms give people places to meet up with friends, play games, or sit and read for a while. The community holds a verified status and has a Seniorly community score of 5.2, which means people should read into it carefully and visit if they're able. While the place is well-equipped for senior living, it's always good to see it yourself, and they've got virtual tours online so families can get a look inside before deciding. Every care option, from completely independent living to skilled nursing and memory care, tries to fit each resident's needs, with programs like Primrose Life Enrichment and Silver Lace Memory Care making it a practical place for older adults looking for some support but still wanting choices in how they live.

    People often ask...

    Primrose Retirement Community of Wausau offers competitive pricing, with rates starting at a cost of $5,273 per month.

    Primrose Retirement Community of Wausau offers independent living, assisted living, memory care, and continuing care retirement community.

    There are 25 photos of Primrose Retirement Community of Wausau on Mirador.

    Yes, Primrose Retirement Community of Wausau allows residents to age in place and adjust their level of care as needed.

    The full address for this community is 2100 Townline Rd, Wausau, WI 54403.

    No, Primrose Retirement Community of Wausau does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In Wisconsin, the Department of Health Services' Division of Quality Assurance licenses assisted living and long-term care facilities through surveys, verification visits, and complaint investigations.

    License number0015687
    StatusActive
    Facility typeResidential Care Apartment Complex
    License classRegular
    Capacity68 residents
    LicenseeTSMM MANAGEMENT, LLC
    EffectiveJuly 1st, 2015

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Primrose Retirement Community of Wausau. The information above has not been verified or approved by the owner or operator. For exact information, please contact Primrose Retirement Community of Wausau directly. There is no cost for this service. We are compensated by the community you select.

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