Willow Creek Nursing and Rehabilitation Center

    2401 Wayne Memorial Dr, Goldsboro, NC 27534
    • Skilled Nursing
    3.1ยท26 reviews

    Warm, professional staff; smooth transition

    I'm very pleased with my mom's stay - the staff were warm, compassionate, and professional, and the PT/OT and CNAs went above and beyond. The social worker helped with insurance and the transition was smooth; the facility was clean with plenty of activities. I'm grateful for the supportive care and would recommend this place.

    Loved one of resident
    Jul 2026

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    3.12ยท(26)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      3.0
    • Staff

      3.4
    • Meals

      1.7
    • Amenities

      2.7
    • Value

      1.0

    Pros

    • Compassionate and supportive nursing and CNA care
    • Skilled physical and occupational therapy teams
    • Social work and care-coordination support
    • CNAs and therapists who provide extra assistance
    • Effective inpatient rehab program with timely recoveries
    • Helpful front-line staff interactions and polite demeanor
    • Clean, hospital-style private rooms reported by families
    • Assistance with insurance navigation and discharge planning
    • Smooth admission and transition support
    • Engaging therapy-led activities when scheduled

    Cons

    • Inconsistent facility cleanliness and sanitation
    • Variable meal quality and food-service inconsistency
    • Unclear or inconsistent activity scheduling and accessibility
    • Chronic understaffing and high nurse-to-resident ratios
    • Weak communication between clinical staff, administration, and families
    • Gaps in clinical monitoring and incident response
    • Front-desk and reception coverage shortfalls
    • Visitation access and coordination difficulties
    • Variable therapy quality and mobilization practices
    • Shared-room arrangements impacting privacy and comfort
    • Pest-control concerns in some units

    Summary of reviews

    Reviews of Willow Creek Nursing and Rehabilitation Center indicate a facility with notable strengths alongside persistent operational weaknesses. Many families praised the rehabilitative services and individual caregivers: physical and occupational therapists receive frequent commendation for skill and encouragement, and several nurses, CNAs, and social workers were described as compassionate, helpful, and effective at care coordination and insurance navigation. Multiple accounts describe successful, timely recoveries from rehab stays and smooth transitions into the building when staff support is present.

    At the same time, a consistent theme is variability in care and facility operations. Staffing levels and responsiveness are uneven; while some staff members are described as attentive and proactive, other accounts describe limited availability of nursing or desk coverage and delays in responding to clinical needs or family inquiries. This variability appears to translate into gaps in clinical monitoring and incident response, with some families expressing concern after serious events such as hospitalization and end-of-life outcomes. Therapy quality is likewise mixed: several reviewers reported excellent, mobility-focused therapy, while others noted insufficient mobilization that could jeopardize walking ability.

    Facility upkeep and daily living services also draw mixed feedback. Positive notes about clean, hospital-style rooms coexist with reports of inconsistent cleanliness and sanitation in certain areas, intermittent pest-control concerns, and shared-room arrangements that affect privacy. Dining quality is described as inconsistent โ€” some meals were acceptable while others were characterized as unpalatable โ€” and activity scheduling or visibility is reportedly inconsistent, making it difficult for families to confirm engagement opportunities for residents.

    Management and communication emerge as central areas of concern. Families described difficulties reaching administration, inconsistent callbacks, and limited front-desk coverage; conversely, individual social workers and certain staff members were highlighted as responsive and supportive. Visitation logistics and access were also mentioned as problematic in some instances, suggesting the facility may have room to improve coordination and family communication protocols.

    In summary, Willow Creek demonstrates clear strengths in rehabilitation programs and in the efforts of many frontline caregivers and social-work personnel. However, prospective residents and families should be aware of variability across shifts and units in staffing, cleanliness, meal quality, and communication. When considering this facility, it would be prudent to ask targeted questions about current staffing levels, sanitation and pest-control practices, activity schedules, visitation policies, clinical-incident reporting, and how the team coordinates with families following hospitalizations or other significant clinical events. Visiting the unit during different shifts and meeting the therapy and social-work staff can help assess whether the facilityโ€™s operational consistency meets a familyโ€™s expectations.

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    Medicare Ratings

    2ยท/ 5
    • Overall

    • Health Inspection

    • Staffing

    • Quality Measures

    Ratings from the U.S. Centers for Medicare & Medicaid Services (Care Compare). View on Medicare.gov

    Location

    Map showing location of Willow Creek Nursing and Rehabilitation Center

    Willow Creek Nursing and Rehabilitation Center is located at 2401 Wayne Memorial Dr, Goldsboro, NC, 27534.

    About Willow Creek Nursing and Rehabilitation Center

    Willow Creek Nursing And Rehabilitation Center sits over on Wayne Memorial Drive in Goldsboro, North Carolina, and has room for about 200 residents, though lately the daily count comes closer to 160, and you'll find they focus on both short-term rehab and longer-term nursing care, which means there's always staff around to help folks with everyday needs like getting up, washing, dressing, getting meals, and making sure medications are sorted, and if someone needs more, they've got wound care, treatments for strokes or chronic illness, and specialized therapies like physical, occupational, or speech (even outpatient if someone is just visiting for a while), and for things like amputation and learning to use a prosthesis, the team's used to working on that too, with therapists and nurses on the floor day and night, as nurse staffing averages about 3.82 hours per resident per day, which is a bit more than the state average. While a lot of the staff have come and gone over the years, as seen in the nurse turnover rate of 54.5% (a touch above what's typical for North Carolina), Principle Long Term Care, Inc. has owned and run the place since 2011, with Lynn Hood joining as manager in 2017, and they've clocked up about 25 deficiencies in inspections lately, including infection issues and not always following the rules about keeping families and doctors in the loop when things happen to residents, plus sometimes lacking in the way they tailor care plans to each person, with the last big inspection in December 2024 noting seven deficiencies and resulting in a fine. The center puts a lot into keeping the place safe, such as regular cleanings, air filters, mask requirements when called for, and checks for illness, while also sticking to CDC advice and working with experts for infection control. They try to create a warm community by running events, encouraging social engagement, and offering amenities that aim for residents' comfort and a sense of belonging, and their approach is to see each person as an individual, with plans developed by a whole team looking at someone's physical, emotional, social, and spiritual well-being, and they keep an eye on daily achievements, independence, and keeping spirits up. They carry a relatively low online rating, about 1.9 out of 5 based on the latest 37 reviews. Care here covers ongoing help for those staying long-term, as well as extra support for folks just out of the hospital or recovering from surgery, and the focus remains on helping each person achieve the best level of health possible before heading home, if that's an option, all with an emphasis on respect and trying to preserve dignity even as needs change.

    People often ask...

    Willow Creek Nursing and Rehabilitation Center offers continuing care retirement community and skilled nursing.

    Yes, Willow Creek Nursing and Rehabilitation Center allows residents to age in place and adjust their level of care as needed.

    The full address for this community is 2401 Wayne Memorial Dr, Goldsboro, NC 27534.

    No, Willow Creek Nursing and Rehabilitation Center does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Willow Creek Nursing and Rehabilitation Center. The information above has not been verified or approved by the owner or operator. For exact information, please contact Willow Creek Nursing and Rehabilitation Center directly. There is no cost for this service. We are compensated by the community you select.

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