Primrose Alzheimer's Living Inc

    2080 Guerneville Rd, Santa Rosa, CA 95403
    • Assisted Living
    • Memory Care

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    Reviews

    4.27·(22)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.4
    • Staff

      4.5
    • Meals

      4.4
    • Amenities

      4.5
    • Value

      2.5

    Pros

    • Dementia-focused care for residents at different stages
    • Compassionate, respectful, and attentive staff
    • Experienced staff, including long-tenured team members
    • Individualized care and coordination with physicians
    • Support for families and coordination with hospice
    • Engaging, dementia-appropriate activities led by recreation staff
    • On-site adult day program
    • Spacious, secure grounds with gardens and walking areas
    • Clean, orderly, home-like setting with open sightlines
    • Appetizing, home-style meals and private dining space
    • Family-friendly atmosphere and relaxed staff interactions
    • Helpful owner and practical move-in information

    Cons

    • Limited residential and adult-day program availability
    • High residential costs and limited Medi-Cal affordability
    • Remote location
    • Mixed perceptions of meal quality

    Summary of reviews

    Primrose is described primarily as a memory-care community with an on-site adult day program. Families commonly praise the staff’s compassion, attentiveness, and familiarity with residents. Several accounts describe residents becoming more comfortable and engaged, with staff supporting families through changing care needs and end-of-life transitions. Reviewers also mention coordination with physicians, nursing support, and collaboration with community hospice. One family raised a concern about medication administration during the initial transition and difficulty resolving the issue with the wellness director; the family said the situation improved after advocacy. This stands out against otherwise positive accounts but is relevant for families to discuss when assessing medication procedures and communication.

    The setting is often characterized as clean, orderly, open, and home-like. Reviewers value the gated grounds, gardens, and walking space, which allow residents to move around within a secure environment. Activities include exercise, games, art, music, cooking, and other programming geared to memory loss. Staff involvement in activities and the adult day program are additional strengths. The dining feedback is mixed: some families describe meals as appetizing and home-cooked, while one review considered the food only fair. Private dining is available for family visits.

    Capacity and affordability are practical considerations. One reviewer described a long waiting list and limited room availability, and another encountered a waitlist for the day program after an extended visit. Residential care was described as expensive, and a reviewer noted that Medi-Cal is not accepted. The location was also considered somewhat remote. A separate account raised concerns about communication regarding program availability and whether a prospective resident would be accepted after assessment, so families may wish to confirm current openings, admission criteria, and suitability early in the process.

    Management feedback is mostly favorable, including praise for the owner’s knowledge and for staff who provided timely information and a video tour. Overall, the reviews portray a specialized community with strong personal care, family support, and appealing outdoor space, alongside constraints in availability, cost, and location. Prospective residents and families may benefit from asking about waitlists, payment options, medication-transition procedures, and current meal offerings during a visit.

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    Location

    Primrose Alzheimer's Living Inc is located at 2080 Guerneville Rd, Santa Rosa, CA, 95403.

    About Primrose Alzheimer's Living Inc

    Primrose Alzheimer's Living Inc. sits at 2080 Guerneville Rd in Santa Rosa, California, and offers a range of care options like assisted living, memory care, adult day care, respite, hospice, and independent living services for older adults, especially those with Alzheimer's disease and other forms of dementia, and you'll find that they have private living spaces with some rooms also providing kitchenettes, which can really help residents keep a sense of independence while still being supported. The facility is set up to make life easier and safer for people with memory loss, so you'll see thoughtful touches like way-finding cues, calming colors, and easy-to-understand layouts both inside and outside, where the yards are nicely landscaped and kept secure so no one gets lost or confused if they go outside for some fresh air. Their dining program pays attention to special needs, offering vegan, low-sodium, and special diet options, and they have chefs preparing nutritious meals, even adding in international flavors from time to time. Staff is English-speaking, and they help with activities of daily living, handle incontinence care, and provide support for folks who can't move around easily, along with access to clinical and health care services as well as remote monitoring (Tele-Health). There's a strong focus on memory care, using programs based on therapy with music, touch, aromatherapy, and even visits with pets, so people can feel comforted and engaged, and if someone needs just a few hours away during the day, the Day Club and adult day care services offer activities suited to each person's abilities and memory. Residents have access to Wi-Fi, scheduled transportation, parking, and meals under the Food Program (CACFP), and family members can stay involved with updates through their management systems. Special safety measures help prevent confusion and wandering, and because there aren't any details on open rooms, it might be good to check availability. The community puts a lot of effort into making the place comfortable and safe for people with Alzheimer's, and it's designed to reduce worry for both residents and their loved ones.

    People often ask...

    Primrose Alzheimer's Living Inc offers assisted living and memory care.

    There are 9 photos of Primrose Alzheimer's Living Inc on Mirador.

    The full address for this community is 2080 Guerneville Rd, Santa Rosa, CA 95403.

    No, Primrose Alzheimer's Living Inc does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In California, the Department of Social Services' Community Care Licensing Division licenses residential care facilities for the elderly, conducting inspections and investigating complaints.

    License number496803764
    StatusLicensed
    Facility typeResidential Care Elderly
    Capacity50 residents
    LicenseePRIMROSE ALZHEIMER'S LIVING INC
    EffectiveMay 9th, 2019
    View the official license record

    Inspection Reports

    9

    Reports

    2

    Type A Citations

    1

    Type B Citations

    2

    Complaints

    5

    Years

    26 May 2026Inspection
    Observed compliance with licensing requirements during a required-1-year visit; no deficiencies were cited.
    29 Apr 2025Inspection
    Found that no deficiencies were cited; emergency and infection control plans were in place and records reviewed appeared complete.
    03 Apr 2024Inspection
    Identified that five residents did not receive annual medical assessments and reappraisals for dementia care needs as required.
    • Type B87705(c)(5)
    27 Apr 2023Inspection
    Observed safety features, medication security, staff training, and adequate supplies were in place; no deficiencies were cited.
    01 Sept 2022Complaint
    Investigated allegations that a resident's hygiene needs were not met, the facility was not kept clean, and an outbreak was not reported; found gaps in documenting observed changes and sharing them with staff and the physician.
    • Type A87468.2(a)(4)
    • Type A87466
    29 Mar 2022Inspection
    Observed strong infection control measures, including masking and screenings for visitors and residents, with a clean, well-maintained environment; no deficiencies were cited.
    23 Mar 2022Inspection
    Investigated a resident incident; it was reported to all required agencies and all relevant forms were submitted; no deficiencies were cited.
    18 Mar 2022Complaint
    Investigated a complaint alleging lack of supervision resulting in injury and possible death, and that timely medical attention was not sought; findings showed there was insufficient information to prove or disprove the allegations.
    02 Jun 2021Inspection
    Observed strong infection-control measures and ongoing COVID-19 testing, with no deficiencies identified.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Primrose Alzheimer's Living Inc. The information above has not been verified or approved by the owner or operator. For exact information, please contact Primrose Alzheimer's Living Inc directly. There is no cost for this service. We are compensated by the community you select.

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