Primrose Alzheimer's Living Inc

    2080 Guerneville Rd, Santa Rosa, CA 95403
    • Assisted Living
    • Memory Care

    Responsive staff, homey memory care

    I placed my mom in their memory-care program and have been very pleased. The long-tenured, genuinely caring staff know residents by name, are responsive, and keep a clean, homey facility on three beautiful acres with therapy dogs, active recreation therapy, and an on-site day program. Meals are homemade and appetizing, residents can roam freely, and the atmosphere feels like an extended family-I would recommend it for Alzheimer's care.

    Loved one of resident
    Jul 2026

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    Reviews

    4.24·(21)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.4
    • Staff

      4.5
    • Meals

      4.4
    • Amenities

      4.5
    • Value

      2.5

    Pros

    • Memory-care specialization
    • Comprehensive dementia program
    • On-site adult day program
    • Engaging, memory-tailored activities
    • Long-tenured, experienced staff
    • Compassionate and attentive caregivers
    • Nurse on-site and medical coordination
    • Hospice collaboration and end-of-life support
    • Clean, home-like environment
    • Well-maintained three-acre grounds
    • Secure, gated property
    • Homemade, appetizing meals
    • Private dining room option
    • Therapy-dog and pet-assisted programming
    • Personalized care; staff know residents’ names
    • Assistance available during meals
    • Supportive ownership and family guidance
    • Virtual tour and stress-free move-in process

    Cons

    • High residential fees
    • Limited payer acceptance and cost accessibility
    • Limited availability and waitlist management
    • Day-program scheduling and admission transparency issues
    • Variability in staff professionalism, including isolated allegations of dishonesty
    • Medication-administration and documentation gaps
    • Communication and care-plan coordination weaknesses with families
    • Aging or dated areas of the physical plant
    • Remote location with limited local access

    Summary of reviews

    Primrose Alzheimer’s Living Inc is characterized primarily as a memory-care specialist with an established dementia program and an on-site adult day center. Reviewers consistently highlight the facility’s focus on Alzheimer’s and memory-support services, a long-tenured caregiving team, and clinical supports such as an on-site nurse and established hospice collaboration. The setting—a gated, three-acre property with pleasant grounds—supports outdoor access and resident roaming, and many families describe the environment as clean and home-like.

    Care quality and staff strengths are a prominent theme. Many families describe caregivers as compassionate, attentive, and familiar with residents’ names and preferences; recreation therapy, therapy dogs, and activities tailored to cognitive needs were frequently mentioned as active components of daily life. There is repeated praise for the staff’s willingness to engage residents in games, gardening, and social activities, and for supportive ownership that provides guidance to families. Several reviewers also noted ease of move-in when tours and virtual options were used.

    Clinical and operational characteristics show mixed signals. The facility provides coordinated medical services, prescription access, dental care coordination, and hospice partnership, which families found reassuring for complex needs. However, a subset of reviewers cited medication-administration problems and gaps in documentation; these accounts suggest an operational area that may require stronger protocols and oversight. Relatedly, some families experienced communication or care-plan coordination weaknesses that required additional advocacy to resolve.

    Dining and programming receive generally positive remarks. Meals are frequently described as homemade and appetizing, with a private dining room available and staff present to assist during meals. The day program is appreciated for price and programming when available, though there are operational concerns (see below) about access. Activities are varied and memory-focused, and the grounds and pets are used effectively to support engagement.

    Facility, access, and management patterns: the property is secure and well-maintained, but parts of the building are described as dated. The community practices selective admissions and maintains a waitlist; this, together with a remote location and limited payer acceptance (does not accept certain public payers), can make access difficult for some families. Several reviewers raised concerns about admission transparency and scheduling for the adult day program, including misunderstandings about openings. While ownership and leadership are generally described as supportive, isolated issues—such as staff professionalism lapses and the need for family advocacy in specific cases—indicate variability in day-to-day operations.

    Overall, Primrose Alzheimer’s Living Inc presents as a specialized memory-care community with strong programming, compassionate staff, and robust clinical partnerships. Prospective families should weigh strengths in dementia programming, engagement, and medical coordination against practical considerations: cost, payer limitations, availability, and the need to confirm current operational practices around medication administration and family communication. Visiting the site, meeting clinical leadership, and asking for written protocols on medication management, admissions/waitlist procedures, and family communication expectations would help families assess fit and risk mitigation before placement.

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    Location

    Map showing location of Primrose Alzheimer's Living Inc

    Primrose Alzheimer's Living Inc is located at 2080 Guerneville Rd, Santa Rosa, CA, 95403.

    About Primrose Alzheimer's Living Inc

    Primrose Alzheimer's Living Inc. sits at 2080 Guerneville Rd in Santa Rosa, California, and offers a range of care options like assisted living, memory care, adult day care, respite, hospice, and independent living services for older adults, especially those with Alzheimer's disease and other forms of dementia, and you'll find that they have private living spaces with some rooms also providing kitchenettes, which can really help residents keep a sense of independence while still being supported. The facility is set up to make life easier and safer for people with memory loss, so you'll see thoughtful touches like way-finding cues, calming colors, and easy-to-understand layouts both inside and outside, where the yards are nicely landscaped and kept secure so no one gets lost or confused if they go outside for some fresh air. Their dining program pays attention to special needs, offering vegan, low-sodium, and special diet options, and they have chefs preparing nutritious meals, even adding in international flavors from time to time. Staff is English-speaking, and they help with activities of daily living, handle incontinence care, and provide support for folks who can't move around easily, along with access to clinical and health care services as well as remote monitoring (Tele-Health). There's a strong focus on memory care, using programs based on therapy with music, touch, aromatherapy, and even visits with pets, so people can feel comforted and engaged, and if someone needs just a few hours away during the day, the Day Club and adult day care services offer activities suited to each person's abilities and memory. Residents have access to Wi-Fi, scheduled transportation, parking, and meals under the Food Program (CACFP), and family members can stay involved with updates through their management systems. Special safety measures help prevent confusion and wandering, and because there aren't any details on open rooms, it might be good to check availability. The community puts a lot of effort into making the place comfortable and safe for people with Alzheimer's, and it's designed to reduce worry for both residents and their loved ones.

    People often ask...

    Primrose Alzheimer's Living Inc offers assisted living and memory care.

    There are 1 photos of Primrose Alzheimer's Living Inc on Mirador.

    The full address for this community is 2080 Guerneville Rd, Santa Rosa, CA 95403.

    No, Primrose Alzheimer's Living Inc does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In California, the Department of Social Services' Community Care Licensing Division licenses residential care facilities for the elderly, conducting inspections and investigating complaints.

    License number496803764
    StatusLicensed
    Facility typeResidential Care Elderly
    Capacity50 residents
    LicenseePRIMROSE ALZHEIMER'S LIVING INC
    EffectiveMay 9th, 2019
    View the official license record

    Inspection Reports

    9

    Reports

    2

    Type A Citations

    1

    Type B Citations

    2

    Complaints

    5

    Years

    26 May 2026Inspection
    Observed compliance with licensing requirements during a required-1-year visit; no deficiencies were cited.
    29 Apr 2025Inspection
    Found that no deficiencies were cited; emergency and infection control plans were in place and records reviewed appeared complete.
    03 Apr 2024Inspection
    Identified that five residents did not receive annual medical assessments and reappraisals for dementia care needs as required.
    • Type B87705(c)(5)
    27 Apr 2023Inspection
    Observed safety features, medication security, staff training, and adequate supplies were in place; no deficiencies were cited.
    01 Sept 2022Complaint
    Investigated allegations that a resident's hygiene needs were not met, the facility was not kept clean, and an outbreak was not reported; found gaps in documenting observed changes and sharing them with staff and the physician.
    • Type A87468.2(a)(4)
    • Type A87466
    29 Mar 2022Inspection
    Observed strong infection control measures, including masking and screenings for visitors and residents, with a clean, well-maintained environment; no deficiencies were cited.
    23 Mar 2022Inspection
    Investigated a resident incident; it was reported to all required agencies and all relevant forms were submitted; no deficiencies were cited.
    18 Mar 2022Complaint
    Investigated a complaint alleging lack of supervision resulting in injury and possible death, and that timely medical attention was not sought; findings showed there was insufficient information to prove or disprove the allegations.
    02 Jun 2021Inspection
    Observed strong infection-control measures and ongoing COVID-19 testing, with no deficiencies identified.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Primrose Alzheimer's Living Inc. The information above has not been verified or approved by the owner or operator. For exact information, please contact Primrose Alzheimer's Living Inc directly. There is no cost for this service. We are compensated by the community you select.

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