Sunrise of Shrewsbury

    766 Broad St, Shrewsbury, NJ 07702
    • Assisted Living
    • Memory Care

    Warm attentive staff, clean, home-like

    I moved my mom here and am very satisfied. The staff are warm, energetic and genuinely caring - nursing, therapy and caregivers (with accessible leadership like Executive Director William Jones and a hands-on team including Joyce, Heather, Petal and Paul) - the building is spotless and beautifully decorated (rose-gold dining room, live piano), meals are excellent, and activities are varied and engaging. It feels safe, home-like and gives me real peace of mind; I'd happily recommend it.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Hospice waiver
    • Medication management
    • Mental wellness program
    • Respite program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Memory care community services

    • Dementia waiver
    • Mild cognitive impairment
    • Specialized memory care programming

    Transportation

    • Community operated transportation
    • Located close to restaurants
    • Located close to shopping centers
    • Transportation arrangement
    • Transportation arrangement (medical)
    • Transportation arrangement (non-medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Family private dining rooms
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor patio
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.59·(56)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.8
    • Staff

      4.7
    • Meals

      3.8
    • Amenities

      4.8
    • Value

      3.3

    Pros

    • Modern, well-maintained facility and grounds
    • Clean, immaculate common areas
    • Private and terrace dining options
    • High-quality, varied meal offerings
    • Engaging, diverse daily activities and themed events
    • Regular off-site excursions and social programming
    • Strong memory-care neighborhood and programs
    • On-site rehabilitation services
    • Responsive, compassionate direct-care staff
    • Accessible leadership and proactive communication
    • Individualized care planning and smooth move-in coordination
    • Laundry and housekeeping services
    • Ample outdoor spaces, balconies, and decks
    • Small, home-like community atmosphere
    • Live entertainment and regular musical programming

    Cons

    • Inconsistent meal quality and kitchen-staff continuity
    • Limited or variable 24-hour nursing and medication services
    • Inconsistent availability of bathing and personal-care services
    • Shift-to-shift staffing variability
    • Gaps in housekeeping and service continuity
    • Pricing and billing transparency concerns
    • Insufficient resident-conduct management protocols
    • Higher cost compared with local alternatives

    Summary of reviews

    Overall impression: Reviews for Sunrise of Shrewsbury are predominantly positive, emphasizing a new, well-maintained campus, a warm, home-like atmosphere, and an active social environment. Families and prospective residents frequently highlight the facility’s modern design, clean common areas, outdoor terraces and decks, and thoughtfully arranged private and terrace dining spaces. The community’s small size and décor are consistently described as inviting, which reviewers say supports social connection and a neighborhood feel.

    Care and staff: Care quality is generally portrayed as a strength. Reviewers describe compassionate, personable caregivers, proactive care managers, and staff who provide individualized attention and strong support during transitions. Several reviews call out accessible leadership and staff members who facilitate move-ins and family communication. At the same time, there are patterns of operational variability: reviewers noted uneven staffing across shifts and occasional concerns about clinical coverage—specifically limitations in round-the-clock nursing and medication-service consistency. These items suggest the facility delivers strong day-to-day caregiving but may have gaps when clinical needs escalate or during off-peak hours.

    Dining: Dining is often singled out as a positive amenity, with many families praising flavorful meals, themed dining events, and a credited chef. Private and terrace dining options and live musical accompaniment were also appreciated. However, a subset of comments describes a decline in food quality after kitchen-staff changes, indicating that meal experience may depend on staff continuity and leadership in the kitchen. Expect generally good dining with potential variability tied to personnel turnover.

    Activities and social life: Activities programming is a prominent asset. The facility offers a broad roster—arts and crafts, bingo, book club, ceramic classes, sing-alongs, happy hours, Netflix/movie groups, and organized excursions—and reviewers report high levels of socialization, new friendships, and robust memory-care programming. The Activities Director and staff are mentioned by name in multiple accounts, reinforcing the sense that programming is well staffed and central to resident life.

    Facilities and services: The physical plant is frequently described as new, spotless, and thoughtfully configured for social interaction. Services such as laundry and housekeeping are generally available, and rehabilitation services on-site add clinical flexibility. Nevertheless, reviewers flagged inconsistencies in housekeeping continuity and the availability of certain personal-care services (notably bathing/showering) at times. Those planning care should verify the specific scope and scheduling of personal-care and clinical services during the decision process.

    Management and notable patterns: Management is often viewed as reachable and family-oriented, with examples of staff going above and beyond. Positive accounts about clear explanations of costs coexist with concerns about pricing transparency and perceived discrepancies between quoted and billed charges. Additional themes include occasional interpersonal conflicts among residents and an expressed need for firmer protocols around resident conduct. A smaller number of accounts point to shift-level differences in staff performance, so families may wish to ask about staffing ratios, night-shift coverage, and clinical escalation procedures.

    Bottom line: Sunrise of Shrewsbury presents as a clean, modern, and socially active community with many strengths in caregiving, programming, and physical amenities. Prospective residents and families should plan a tour focused on confirming clinical coverage (including 24-hour nursing and medication management), consistency of dining and housekeeping services, pricing/billing practices, and staffing patterns across shifts to ensure the community’s operations match individual care needs and expectations.

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    Location

    Map showing location of Sunrise of Shrewsbury

    Sunrise of Shrewsbury is located at 766 Broad St, Shrewsbury, NJ, 07702.

    About Sunrise of Shrewsbury

    Sunrise of Shrewsbury sits at 766 Broad Street in Shrewsbury, NJ, right along Route 35 and not far from Staten Island, so anyone living there can get to parks and beaches pretty quick, and folks say there's a nice range of shops, restaurants, and cultural spots nearby too. The place is designed for seniors who want to keep their independence but also need some help now and then, so you'll find different levels of assistance-anything from giving a hand with bathing or dressing, to more involved support like medication management or memory care for folks living with Alzheimer's and other dementia, including things like the Reminiscence Program and Terrace Club. The staff are trained to help with big and small daily needs, and they stick around, day and night.

    Residents get their meals on a flexible schedule through All Day Dining, and special diets like vegetarian are available if someone wants. There are common areas both inside and outside, which gives everyone space to get together or relax, and people can bring their pets. There's also a calendar packed with activities-some of them are onsite, like social gatherings and educational programs, but there are group trips offsite too, so some days folks might go out to a museum, a shop, or a restaurant. Devotional activities, whether onsite or offsite, are part of the routine for those who want them. Sunrise of Shrewsbury helps residents with transportation when needed, and there's on-site beautician service for hair care and more.

    For those who need more intense care, there's skilled nursing and hospice support, plus short-term stays if someone only needs a little extra help for a short period. If someone wants to see a doctor without leaving, they can use telehealth, and all care is documented electronically using the Sunrise CareConnect system, which keeps track of medications and progress. The community puts a strong focus on safety and health, following pretty strict wellness practices for everyone's peace of mind.

    They accept Medicaid if you need it, and their licensing is in the pending stage with the state. The community tries to be respectful of all people, and follows legal protections for LGBTQ residents, including protections for gender identity and income source. The whole setting is meant to be supportive, with a choice of independent living, assisted living, and memory care-all with an eye on personal needs and dignity, so the help matches what people need instead of trying to fit everyone into the same schedule or style. Residents choose from private rentals like apartments or even townhomes if they want more space. Sunrise of Shrewsbury has been helping older adults for more than 35 years, and in that time, the whole group of Sunrise communities has earned over 280 National Quality Awards, which is more than any other assisted living provider. The point is steady, gentle support so each person can live as well as they can, with personal touches and a respect for each individual's wishes and needs.

    About Sunrise Senior Living

    Sunrise of Shrewsbury is managed by Sunrise Senior Living.

    Sunrise Senior Living is one of the largest senior care operators in North America, managing over 270 communities across the United States and Canada with approximately 22,000 employees. Founded in 1981 by Paul and Terry Klaassen in Oakton, Virginia, Sunrise pioneered the Victorian mansion-style senior living community design, inspired by Dutch senior care models and European hospitality concepts. Headquartered in McLean, Virginia, Sunrise offers a comprehensive continuum of care including independent living, assisted living, memory care, skilled nursing, and hospice coordination.

    The company's signature memory care programs include Terrace Club Neighborhoods for residents with early to moderate memory loss, and Reminiscence Neighborhoods for those with advanced Alzheimer's and dementia. As an Authorized Validation Organization, Sunrise practices the Validation Method—which they call "exquisite listening"—using empathy-based communication techniques to reduce anxiety and improve quality of life for memory care residents. Their Live With Purpose™ programming engages residents through personalized activities aligned with their interests and life experiences.

    Sunrise leverages advanced technology including Sunrise CareConnect, an electronic health record system built on PointClickCare technology that enables real-time documentation, comprehensive health tracking, and remote access for healthcare providers. The Road Home Program offers specialized 30-day transitional care for seniors discharged from hospitals or rehabilitation centers, providing medication management and 24/7 support.

    The company has achieved notable sustainability certifications, with facilities earning WELL Health-Safety Rating, WELL Equity Rating, ENERGY STAR® certifications, and LEED Silver designation. Sunrise communities feature Individualized Service Plans, Designated Care Managers, and welcome pets, with many locations maintaining community cats or dogs. After celebrating 40 years in 2021, Sunrise continues its mission to champion quality of life for all seniors through their resident-centered, holistic approach to senior care.

    People often ask...

    Sunrise of Shrewsbury offers competitive pricing, with rates starting at a cost of $5,476 per month.

    Sunrise of Shrewsbury offers assisted living and memory care.

    There are 50 photos of Sunrise of Shrewsbury on Mirador.

    The full address for this community is 766 Broad St, Shrewsbury, NJ 07702.

    No, Sunrise of Shrewsbury does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In New Jersey, the Department of Health licenses assisted living residences and posts the results of its routine inspections and investigations.

    License numberNJ13A020
    StatusActive
    Facility typeAssisted Living Residence
    Capacity95 residents
    LicenseeSUNRISE OF SHREWSBURY OPCO, LLC
    Care servedMs. Joyce Yencarelli
    ExpiresApril 30th, 2027
    View the official license record

    Inspection Reports

    4

    Reports

    11

    Citations

    0

    Complaints

    3

    Years

    06 Nov 2025Inspection
    Investigated a complaint and identified deficiencies in staff orientation/education, resident safety, and resident rights. A follow-up visit occurred to verify actions taken.
    • 8:36-3.4(a)(4)Administrator's Responsibilities
    • 8:36-4.1(a)(22)Resident Rights
    • 8:36-5.6(b)(1-7)Staffing Requirements
    22 Oct 2025Inspection
    Investigators identified multiple deficiencies in administration, incident reporting, medication storage, staff orientation and training, dining service sanitation, emergency preparedness, and infection control.
    • 8:36-3.4(a)(1)8:36-3.4(a)(1) Administrator's Responsibilities
    • 8:36-5.6(b)(1-7)8:36-5.6(b)(1-7) Staffing Requirements
    • 8:36-10.5(a)8:36-10.5(a) Dining Services
    • 8:24-6.58:24-6.5 Sanitation – Food Service Areas
    • 8:36-10.5(c)(4)8:36-10.5(c)(4) Dining Services – Menus and Portions
    • 8:36-16.5(b)8:36-16.5(b) Fire Detection System
    • 8:36-17.1(a)8:36-17.1(a) Provision of Services
    • 8:36-18.4(a)(1)8:36-18.4(a)(1) Infection Prevention and Control
    03 Feb 2025Inspection
    Found no deficiencies; infection control standards were met.
    07 Jun 2023Inspection
    Found substantial compliance after a complaint review. Found no deficiencies.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Sunrise of Shrewsbury. The information above has not been verified or approved by the owner or operator. For exact information, please contact Sunrise of Shrewsbury directly. There is no cost for this service. We are compensated by the community you select.

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