Brookdale Fayetteville

Brookdale Fayetteville offers a senior living community at 5125 Highbridge St. in Fayetteville, providing a range of living options including independent living, assisted living, and memory care. The community has private rooms with bathrooms, cozy apartments with combined living and sleeping areas, and spaces with small shelves and adjoining bathrooms, which helps give residents some choices that fit their needs or wants, and folks can even bring their cats or dogs along because pets are welcome. Residents get daily programs that keep them busy, like morning brain games, walking, dancing, cooking classes, art, devotional services, trivia, gardening club, yoga, Tai Chi, Wii Bowling, social outings, and educational talks, while the community also runs special life enrichment programs and activities for those with Alzheimer's or dementia.

There's a dedicated memory care area with layouts called Model A through Model E, built to protect residents who wander, with alarms, locked doors, and bracelets that help keep people safe. The Clare Bridge program supports residents with dementia using six planned activities a day to build a routine and help them use their skills, while the Solace program gives more hands-on care for those in later stages, including grooming and daily living help. Nurses, medication managers, and trained staff work on-site 24/7, making sure someone's always there for emergencies, for medication management, or for help with things like grooming or moving around, even handling tough behaviors or caring for folks with incontinence or diabetes.

Rooms have emergency call systems, private bathrooms, internet/Wi-Fi, and wheelchair access, plus amenities like courtyard, walking paths, residents' lounge, library, and private dining. There's a beauty salon, a barber, and even professional chefs for restaurant-style meals. Social, spiritual, and entertainment activities run every day, indoors and outdoors, sometimes mixing with intergenerational programs or live well courses, and the staff do their best to make sure everyone feels at home and included.

Brookdale offers short stays for respite or vacations, and also has on-site RNs and LPNs, plus housekeeping, transportation, pet care, and help with transfers using mechanical lifts when needed. The building's secure, which helps reduce confusion and keeps those who might wander from getting lost, and the memory care side stands alone to offer better protection. Staff spend time learning each resident's routines and history, hoping to give person-centered care that helps folks keep their sense of purpose and identity as they age, no matter if care needs are light or heavy. The community often helps people find a balance between staying independent and getting extra support, whether that's for daily life skills, managing health needs, or just looking for companionship or comfort as they live through different seasons of aging, and it offers hospice services if needed at the end of life. The community maintains a steady, clean environment and has a 4.5-star rating based on reviews, focused on supporting residents of all backgrounds with dignity and care.

Brookdale Fayetteville is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.