Brookdale Roanoke

Brookdale Roanoke sits on Persinger Road in Roanoke, Virginia, with a focus on memory care for people with Alzheimer's or other types of dementia, and it has programs like Clare Bridge and Solace that run every day with structured brain games, physical activity, and help for grooming and everyday tasks, making life easier for people who often get confused or wander. The building's two stories have rooms and common areas where residents can spend time with friends, walk safe paths in the gardens, visit the library, or relax at the piano and whirlpool. Nurses, doctors, a podiatrist, and therapists handle health needs, and you'll also find a beauty and barber shop, pharmacy, greenhouse, and an onsite community kitchen-which means residents don't need to travel for many services.

Staff do assessments every month and use what they learn to set up care plans suited to each person, so if someone needs a little extra help eating or bathing or needs specific food because of dietary rules, it's handled right away while also keeping an eye on things like fall risks and hydration. Dining is meant to be calm and familiar, with menus chosen by a dietician for seniors' needs and small table groups so no one feels lost or overwhelmed, and they give out adaptive utensils if someone needs them too. The activity schedule is steady and led by a recreational therapist, and it goes beyond games, including time outside, physical therapy, music, trips offsite, and sensory tasks for those who might have a hard time expressing themselves with words.

The grounds are pretty and there's always a door to the garden or patio for sitting with a pet or taking a walk. Pets are allowed with some rules, and the showers and hallways fit wheelchairs. They've got health and wellness programs, transportation to appointments, and help for hospice or respite needs as well, plus parking for visitors. The staff is trained in dementia care, with ongoing education so they know what to do when someone's behavior changes, and there's a system for keeping families updated through notes about care. The community allows men and at times is only for women, but smoking is not allowed inside. They also have a directory with information about 26,000 programs and resources if families need outside help. US News and World Report recognized Brookdale Roanoke for Best Memory Care in 2024, and the focus always stays on helping everyone keep as much independence as possible, with real support when it's needed.

Brookdale Roanoke is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.