Laurel Bay Health & Rehabilitation Center

    32 Laurel Ave, Keansburg, NJ 07734
    • Skilled Nursing

    Immaculate facility with caring staff

    I was very pleased with my stay - the staff were incredibly caring and attentive, nurses and therapists (PT/OT/speech) helped me regain mobility, and the rehab gym and pulmonary services are well equipped. The facility is immaculate, safe and home-like with active social programs and a responsive administration; I would highly recommend it.

    Current/former resident
    Jul 2026

    Schedule a Tour

    Date of Tour
    Time Window
    Tour Type

    You selected in-person tour on in the

    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement
    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.27·(106)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.1
    • Staff

      4.5
    • Meals

      3.5
    • Amenities

      4.4
    • Value

      2.4

    Pros

    • Compassionate, attentive nursing and caregiving staff
    • Hands-on, name-aware administration
    • Strong rehabilitation services (PT/OT/speech)
    • Effective pulmonary care and respiratory support
    • Documented functional and mobility improvements
    • Clean, odor-free and well-maintained environment
    • Wide range of engaging activities and social programs
    • Communal dining and enjoyable menu options
    • Responsive acute-care actions and timely transports
    • Family-oriented, welcoming atmosphere

    Cons

    • Inconsistent care quality across staff and shifts
    • Variable cleanliness and sanitation standards
    • Gaps in medication-management oversight
    • Inconsistent family communication and care-plan coordination
    • Weak personal-belonging safeguarding during transfers
    • Billing and administrative pressure during sensitive periods
    • Memory-care program availability and implementation gaps

    Summary of reviews

    Laurel Bay Health & Rehabilitation Center is characterized in many reviews as a well-equipped, family-oriented skilled nursing and rehab facility with notable strengths in clinical rehabilitation, staff engagement, and social programming. Many families and residents describe effective PT/OT/speech therapy, documented mobility gains (for example, progression from wheelchair to walker to independent ambulation), and measurable respiratory improvements, supported by a well-equipped pulmonary service and attentive pulmonary clinicians. The facility’s rehab area has been described as modern and renovated, and several reviewers credited therapy staff with helping make recovery less overwhelming.

    Staffing and day-to-day caregiving emerge as one of the facility’s strongest features. Reviewers commonly describe nurses, CNAs, and recreation staff as kind, attentive, and willing to go above and beyond; administration is frequently described as hands-on and familiar with residents by name. Many accounts emphasize a welcoming, home-like atmosphere, with communal dining, pet therapy, music programs, and frequent special events (BBQs, holiday celebrations, arts and crafts, coffee socials, bingo, bus trips) that support social engagement and quality of life.

    Dining, housekeeping, and amenities receive largely positive comments: the facility is often described as clean and odor-free with comfortable rooms and a peaceful atmosphere. Housekeeping and dietary teams are repeatedly noted as courteous, and communal dining with peers is cited as a positive social feature. Several reviewers also praised the facility’s logistics (on-time transports) and responsiveness in acute situations — for example, nursing recognition of infection signs and prompt escalation that included ambulance transport when indicated.

    Despite these strengths, there are recurring operational concerns that prospective residents and families should weigh. Reviewers indicate variability in the consistency of care across shifts and staff — while many family members praised specific nurses and aides, others described uneven experiences with responsiveness and conduct. A subset of reviews raises concerns about medication-management practices, including psychiatric medication effects, suggesting a need for close oversight and communication when psychotropic drugs are part of a care plan. Communication with families is another mixed area: some directors provide consistent updates, but other accounts describe lapses in care-plan coordination and information flow.

    A few reviews identify more serious administrative and operational issues that warrant attention: lapses in personal-property safeguards during room transfers, pressureful billing or collections activity during bereavement or transition periods, and gaps between advertised memory-care services and the services actually delivered. There are also a small number of sanitation-related concerns that contrast with the many descriptions of a clean facility; this suggests variability in standards or isolated incidents rather than a uniform condition.

    Overall, Laurel Bay shows clear strengths in rehabilitation outcomes, compassionate staff, and an active social environment, making it a strong option for families prioritizing therapy-driven recovery and social engagement. At the same time, prospective residents and their families should ask targeted questions about continuity of staffing, medication oversight (especially for psychiatric meds), property-handling procedures, billing practices in transition or end-of-life situations, and the specific availability of memory-care services to ensure those operational areas meet their expectations.

    Reviews written on Mirador

    We have no reviews to show about Laurel Bay Health & Rehabilitation Center.

    Help other families by writing a review about your experience with this community.

    Medicare Ratings

    1·/ 5
    • Overall

    • Health Inspection

    • Staffing

    • Quality Measures

    Ratings from the U.S. Centers for Medicare & Medicaid Services (Care Compare). View on Medicare.gov

    Location

    Map showing location of Laurel Bay Health & Rehabilitation Center

    Laurel Bay Health & Rehabilitation Center is located at 32 Laurel Ave, Keansburg, NJ, 07734.

    About Laurel Bay Health & Rehabilitation Center

    Laurel Bay Health & Rehabilitation Center sits in Keansburg, New Jersey, close to Sandy Hook and the New York City skyline, and offers a mix of short-term and long-term care for seniors and people in need of recovery or daily nursing. The center has 123 beds and tends to about 83 residents a day, offering different kinds of care like physical, occupational, and speech therapies, along with medical management, wound care, hospice, pulmonary rehab, and support for people after surgery. Laurel Bay has both part-time and 24-hour nursing staff, keeping nurse hours to about 3.05 per resident each day, though the nurse turnover rate is higher at 35.3%. The facility takes Medicare, Medicaid, and HMO insurance, and is run for profit by owner Joel Willinger with Eric Greenberger managing since October 2015.

    Residents here get personalized care plans, regular health monitoring, and therapy plans that help folks regain independence, and there's a focus on patient-centered and compassionate care, aiming for each person to feel comfortable while they're there. Both short-term rehab and long-term skilled nursing services are available, with specific programs for pulmonary needs and post-acute rehabilitation. The building itself is modern, with a library, dining room, courtyard, rooms with cable TV and internet, a salon, and safety features like a gated entrance. Meals are made with health and taste in mind, and activities like bowling, music, holiday parties, arts and crafts, yoga, and field trips fill the schedule, plus there's support for veterans, spiritual services, and pet-friendly options, so life can go on during recovery or in long-term stays.

    Laurel Bay isn't perfect, and the government's inspection reports show this place has had 20 deficiencies, including three related to infection prevention, as well as problems with food safety, cleaning, call systems in bathrooms, and upholding resident rights. The home gets reviewed by both standard and complaint inspections through CMS, who've listed these issues, though families and residents give it high satisfaction ratings, reporting a 5.0 score in recent reviews. Staff help with admissions and transitions, offer all-inclusive rent, guest parking, and even overnight stays for visitors, so families can stay close when they need to. Extra services include laundry, linen, housekeeping, financial guidance, and even shopping or transportation, with both private and common spaces for residents to relax or visit with others. The environment aims to feel homelike so people can focus on wellness and recovery, all while in view of the beach and city.

    People often ask...

    Laurel Bay Health & Rehabilitation Center offers skilled nursing.

    There are 5 photos of Laurel Bay Health & Rehabilitation Center on Mirador.

    The full address for this community is 32 Laurel Ave, Keansburg, NJ 07734.

    No, Laurel Bay Health & Rehabilitation Center does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Laurel Bay Health & Rehabilitation Center. The information above has not been verified or approved by the owner or operator. For exact information, please contact Laurel Bay Health & Rehabilitation Center directly. There is no cost for this service. We are compensated by the community you select.

    Are you an owner or operator of this community?

    Claim this listing to receive messages from prospective customers and manage your community page.

    Nearby Communities

    Assisted Living in Nearby Cities

    1. 26 facilities$6,370/mo
    2. 29 facilities$6,370/mo
    3. 27 facilities$6,370/mo
    4. 45 facilities$6,149/mo
    5. 35 facilities$6,370/mo
    6. 31 facilities$7,052/mo
    7. 29 facilities$6,370/mo
    8. 29 facilities$7,052/mo
    9. 25 facilities$6,177/mo
    10. 39 facilities$6,894/mo
    11. 41 facilities$6,894/mo
    12. 32 facilities$8,250/mo
    © 2026 Mirador Living