Brookdale Harrisonburg

Brookdale Harrisonburg is a senior living community with 54 apartments all on one floor, offering Independent Living, Assisted Living, and Memory Care. The staff and residents treat each other like family, showing compassion, respect, and support every day, and the leadership team brings over 55 years of experience in long-term care. Residents get personalized care through a service plan that's updated in regular care conferences, and families are encouraged to take part in care planning, either in person or by phone. The team uses a resident assessment tool to track needs and preferences and makes changes based on ongoing feedback. Assisted living services help with daily activities like bathing, dressing, and managing medications, and staff are on site 24 hours a day, including nurses and a full-time activity director.

For those who need more support, the community offers advanced care, including hospice services, diabetic and incontinence care, and help for residents who might wander or have physically acting out behaviors. The separate, purpose-built memory care building keeps residents with Alzheimer's and dementia safe, using secure entrances, monitored bracelets, and calm indoor areas designed to lower confusion and stress. The staff prepares personalized memory care plans, offers brain fitness activities, and organizes social programs. Every resident can enjoy amenities like restaurant-style dining, meals from professional chefs, an onsite salon, raised flower and vegetable beds, and outdoor patios with walking paths and gardens. Residents can also bring their cats or dogs, and there's complimentary transportation for appointments or outings.

The apartments have private bathrooms, and choices include studio or semi-private rooms, and every apartment is easy to access since there are no stairs. Residents spend time in common areas like the living room, library, enclosed sunrooms with views of the Blue Ridge and Massanutten mountains, and a dining room with big glass windows and a cozy fireplace. Wellness and activity programs include stretching, yoga, art, cooking classes, gardening, and intergenerational events. Physical, occupational, and speech therapy are available, along with regular visits from nurses. The facility provides monitored entrances for safety, emergency call systems, and high-speed internet. The community also offers skilled nursing, respite care, home care services, and continuing care options for changing needs.

Brookdale Harrisonburg values family input and keeps everyone involved in care decisions. Leaders focus on helping residents stay as independent as possible, while trained staff provide all levels of support up to full care for complex needs. The grounds are landscaped with scenic walking areas, and the building layouts are simple and easy to navigate, making it comfortable and safe for all residents. Fees depend on the care level, with clear structure for memory care and other services. With a verified license and a commitment to compassion, integrity, and respect, the community aims to enrich each resident's life and foster a meaningful, social atmosphere.

Brookdale Harrisonburg is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.