Pricing ranges from
    $4,300 – 5,590/month

    Brookdale Florence

    901 Broad St, Florence, NJ 08518
    • Assisted Living

    Homey community with compassionate care

    I moved my mom into this small, homey community and she's much happier - bright, clean rooms, delicious personalized meals, and a non-institutional, comfortable feel. The staff are warm, attentive and truly go above and beyond, involving families and organizing meaningful activities (puppy visits, outings, movie and cooking nights). We feel safe, cared for, and grateful for the compassionate, personalized attention here.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Transportation

    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Small library

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.54·(56)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.4
    • Staff

      4.4
    • Meals

      4.3
    • Amenities

      4.1
    • Value

      2.2

    Pros

    • Compassionate, resident-focused staff
    • Individualized/personalized care plans
    • Engaging, varied activities program
    • Pet therapy and animal visits
    • Chef-prepared meals with multiple menu choices
    • Homelike, small-community atmosphere
    • Well-maintained, clean facility and grounds
    • Apartments with kitchenettes, terraces, and spacious layouts
    • On-site nursing and hospice coordination
    • Pre-move outreach and family-engagement practices
    • Transportation and community partnership outings
    • Regular family events and town-hall communication forums

    Cons

    • Inconsistent staffing coverage, especially nights and weekends
    • Inconsistent meal-service continuity and schedule adherence
    • Housekeeping and maintenance follow-through gaps
    • Billing transparency and service-delivery coordination gaps
    • Staff turnover and communication lapses
    • Limited clinical capacity for advanced long-term or dementia-specific care
    • Visitor-access restrictions during infection-control events
    • Higher-than-average cost and separate meal/fee structure

    Summary of reviews

    Brookdale Florence is described by many families and residents as a small, homelike assisted-living community with strengths in personalized attention, social programming, and a clean, well-kept campus. Positive comments focus repeatedly on compassionate, resident-focused staff who engage with residents in daily life; several accounts highlight individualized care plans, pre-move outreach, and coordinated on-site nursing and hospice guidance. The facility’s physical environment is often described as bright, homey, and well maintained, with apartments that include kitchenettes or terrace access and communal spaces that support social interaction.

    Dining and activities emerge as clear strengths for many residents. Multiple reviews praise chef-prepared meals with menu options and a home-style dining room, while the activities program — including trips, seasonal events, animal-assisted visits, movie and cooking classes, and family-inclusive events — is frequently cited as meaningful and well organized. Transportation and partnerships with local organizations support outings and community engagement. Families also note regular communication mechanisms such as Town Hall meetings and monthly calendars that help residents and relatives stay informed.

    Despite these positives, reviewers consistently raise operational concerns that may affect prospective residents with higher or evolving medical needs. The most common operational theme is inconsistent staffing coverage, with understaffing cited particularly during nights, weekends, and higher-acuity moments; this is accompanied by reports of delays in assistance and variability in clinical supervision. Relatedly, some families have expressed concerns about transfer-safety practices and the facility’s response to clinical incidents, indicating gaps in clinical-incident response and family communication when problems arise.

    Service-delivery reliability is another pattern: reviewers mention uneven meal-service continuity, occasional housekeeping and maintenance follow-through gaps, and instances where billed services were not clearly coordinated. Several families described communication lapses tied to staff turnover, unanswered calls, or scheduling miscommunications. Financially, Brookdale Florence is described as higher cost than some alternatives, with separate meal or fee structures and an upfront-cash policy that families should clarify during the tour and contracting process. Finally, while infection-control practices (notably COVID precautions) were praised in some accounts, restrictions implemented during such events reduced visitation access for some families and are a factor to discuss with leadership.

    Overall, Brookdale Florence appears to offer a warm, activity-rich environment with many examples of attentive, resident-centered care and well-run programming. Prospective residents and families should weigh those strengths against the facility-level operational issues: ask specific questions about staffing patterns and clinical coverage (nights/weekends), verify how meals and other services are billed and scheduled, confirm maintenance and housekeeping protocols, and clarify policies for residents with escalating medical needs or dementia-specific care requirements. A focused tour and direct discussion with nursing leadership and the business office will help determine whether the operational practices align with a prospective resident’s care needs and expectations.

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    Location

    Map showing location of Brookdale Florence

    Brookdale Florence is located at 901 Broad St, Florence, NJ, 08518.

    About Brookdale Florence

    Brookdale Florence offers assisted living, independent living, memory care, and skilled nursing in a setting that's meant to feel comfortable and safe, and there are plenty of things happening every day, like group activities, outings, and community events that folks can join if they want, plus there's a garden outside for people who like fresh air or want to tend to plants, and there are walking paths set up for some light exercise or a relaxing stroll. Residents can have pets, which makes it feel even more like home, and there's a library with space to read or just rest for a bit, along with indoor common areas where people meet to talk, play games, or join in social or educational activities. There's a barber and salon right inside the building, so folks don't have to go far for a haircut or some help with grooming, and there's help with meals, hygiene, and managing medicine, with professional staff around at all hours, giving support with daily life or in an emergency. The community puts a big focus on letting residents keep their independence while making sure help's always close by, using personalized care plans that can change as someone's needs do, and they have services like respite care for short stays and home care if someone needs support outside the building. Everyone gets a private, apartment-style space, and there are wheelchair accessible showers, health monitoring, and an alert system with keypad entry for safety, and they do their best to offer choices about care, daily routines, or activities, so people keep some control over how they live. The facility's pet-friendly, there's transportation to appointments and outings in town, devotional services are held off site, and the building's set up with things most seniors would want, like comfortable living spaces, places to gather, and meals served in the community. Nurses and aides are available for 12 to 16 hours a day, but staff are on site 24/7 for emergencies, and there are special programs for folks with memory issues like Alzheimer's, along with wellness checks and health programs. Brookdale Florence tries to make sure everyone feels included, active, and respected, with care based on what's best for each person, and there's always something going on for those who want to join in.

    About Brookdale

    Brookdale Florence is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

    People often ask...

    Brookdale Florence offers competitive pricing, with rates starting at a cost of $4,300 per month.

    Brookdale Florence offers assisted living.

    There are 21 photos of Brookdale Florence on Mirador.

    The full address for this community is 901 Broad St, Florence, NJ 08518.

    No, Brookdale Florence does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In New Jersey, the Department of Health licenses assisted living residences and posts the results of its routine inspections and investigations.

    License numberNJ10A001
    StatusActive
    Facility typeAssisted Living Residence
    Capacity46 residents
    LicenseeBROOKDALE SENIOR LIVING COMMUNITIES, INC
    Care servedFamaz Hameed
    ExpiresNovember 30th, 2026
    View the official license record

    Inspection Reports

    2

    Reports

    14

    Citations

    0

    Complaints

    2

    Years

    07 Oct 2025Inspection
    Investigated deficiencies found failures to uphold a resident's rights and to properly administer and document medications, including a missed dose and improper MAR entries.
    • 8:36-4.1(a)(8)Resident Rights
    • 8:36-11.5(f)Certified Medication Aide Program
    19 Jun 2024Inspection
    Found multiple regulatory deficiencies across administration, resident rights, safety, and medication management.
    • 8:36-2.4(d)Licensure Procedures
    • 8:36-3.1(a)Administration
    • 8:36-3.4(a)(1)Administration
    • 8:36-4.1(a)(1)Resident Rights
    • 8:36-5.6(a)General Requirements
    • 8:36-5.6(b)(1-7)Staff Orientation and Education
    • 8:36-5.10(a)(6)General Requirements
    • 8:36-10.5(a)Dining Services
    • 8:36-11.6(a)(5)Pharmaceutical Services
    • 8:36-11.7(a)(4)Pharmaceutical Services
    • 8:36-11.7(a)(5)Pharmaceutical Services
    • 8:36-17.7Housekeeping-Sanitation-Safety-Maintenance

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Brookdale Florence. The information above has not been verified or approved by the owner or operator. For exact information, please contact Brookdale Florence directly. There is no cost for this service. We are compensated by the community you select.

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