Pricing ranges from
    $4,300 – 5,590/month

    Brookdale Florence

    901 Broad St, Florence, NJ 08518
    • Assisted Living

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Tour Type

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 12-16 hour nursing
    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Transportation

    • Transportation arrangement (non-medical)

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Small library

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.59·(63)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.5
    • Staff

      4.5
    • Meals

      4.3
    • Amenities

      4.2
    • Value

      2.2

    Pros

    • Compassionate, attentive frontline staff
    • Personalized care planning
    • Engaging, varied activities program
    • Strong activities leadership and resident connections
    • Home-like, small-community atmosphere
    • Well-furnished, spacious private apartments
    • Clean, odor-free common areas
    • Chef-prepared, varied dining options
    • Pet therapy and animal visits
    • Regular community outings and partnerships
    • Family-centered events and pre-move outreach
    • Accessible outdoor spaces and central garden
    • Seasonal and socially focused programming
    • Coordination with outside healthcare providers
    • Proactive infection-control practices
    • Responsive nursing leadership
    • Smooth move-in and transition support
    • Veteran support and community partnerships

    Cons

    • Inconsistent staffing levels, especially nights and weekends
    • Variable housekeeping and maintenance follow-through
    • Inconsistent meal-service continuity and timing
    • Limited capacity for escalating long-term skilled nursing needs
    • Communication and management responsiveness gaps
    • Staff turnover affecting continuity of care
    • Pricing and billing transparency concerns
    • Access and visitation limitations during infection-control events

    Summary of reviews

    Overall impression: Reviews convey a facility that is warm, small-scale and oriented toward a homelike experience. Families and residents frequently emphasize the caring demeanor of frontline staff, active programming, and a well-kept physical environment. Apartments and common areas are described as clean, comfortable, and attractively furnished, and the community atmosphere is consistently characterized as family-like and personal.

    Care quality and staffing: Many accounts praise individual caregivers and nursing leadership for compassionate, resident-centered attention and effective coordination with outside providers. At the same time, a recurring operational pattern is uneven staffing and clinical coverage, particularly during nights and weekends. This has translated in some reports to delays in assistance for activities of daily living and concerns about clinical oversight during off-shift hours. Staff turnover and periodic gaps in clinical supervision were also mentioned as factors that can affect continuity of care.

    Dining and meals: Dining is frequently highlighted as a positive feature — chef-prepared meals, multiple entree choices, and a homelike dining room contribute to resident satisfaction. However, reviewers also describe inconsistencies in meal-service delivery and timing, and a number of families noted that meal costs and fee structures can contribute to higher overall expense. Transparency around what is included in rent versus additional charges was raised as an area for improvement.

    Activities and social life: The activity program is a clear strength. Reviewers praise an energetic activities director, meaningful small-group activities, seasonal events, outings, and pet-therapy visits that foster social connection. The small resident census supports individualized engagement and regular social opportunities that many families find therapeutic and stabilizing.

    Facilities and environment: The facility’s scale and layout — including private apartments with kitchenettes, terraces, a central garden and patio — reinforce the home-like feel. Common spaces, bright dining areas, and outdoor landscaping receive positive comments. Some visitors noted the building’s age in places, and occasional maintenance/housekeeping inconsistencies were called out as operational items the home should monitor.

    Management and operations: Comments about leadership are mixed. Several reviewers commend hands-on directors and nursing leadership for communication and family partnerships. Conversely, there are repeated notes about management responsiveness, phone/communication gaps, billing clarity, and an uneven administrative response to maintenance and housekeeping requests. Infection-control decisions (including restricted visitation during Covid) were generally viewed as protective but occasionally created family access frustrations.

    Notable patterns and suitability: Brookdale Florence appears particularly well suited to residents who value a smaller, socially active, home-like assisted living environment with strong activity programming and compassionate caregivers. Prospective residents or families who expect increasing skilled nursing needs should assess the facility’s ability to manage higher-acuity care, given the pattern of staffing variability and comments about limited long-term skilled nursing capacity. Families considering this community would benefit from clarifying night/weekend staffing levels, meal-inclusion and billing policies, and typical housekeeping/maintenance response times during the touring and contracting process.

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    Location

    Brookdale Florence is located at 901 Broad St, Florence, NJ, 08518.

    About Brookdale Florence

    Brookdale Florence offers assisted living, independent living, memory care, and skilled nursing in a setting that's meant to feel comfortable and safe, and there are plenty of things happening every day, like group activities, outings, and community events that folks can join if they want, plus there's a garden outside for people who like fresh air or want to tend to plants, and there are walking paths set up for some light exercise or a relaxing stroll. Residents can have pets, which makes it feel even more like home, and there's a library with space to read or just rest for a bit, along with indoor common areas where people meet to talk, play games, or join in social or educational activities. There's a barber and salon right inside the building, so folks don't have to go far for a haircut or some help with grooming, and there's help with meals, hygiene, and managing medicine, with professional staff around at all hours, giving support with daily life or in an emergency. The community puts a big focus on letting residents keep their independence while making sure help's always close by, using personalized care plans that can change as someone's needs do, and they have services like respite care for short stays and home care if someone needs support outside the building. Everyone gets a private, apartment-style space, and there are wheelchair accessible showers, health monitoring, and an alert system with keypad entry for safety, and they do their best to offer choices about care, daily routines, or activities, so people keep some control over how they live. The facility's pet-friendly, there's transportation to appointments and outings in town, devotional services are held off site, and the building's set up with things most seniors would want, like comfortable living spaces, places to gather, and meals served in the community. Nurses and aides are available for 12 to 16 hours a day, but staff are on site 24/7 for emergencies, and there are special programs for folks with memory issues like Alzheimer's, along with wellness checks and health programs. Brookdale Florence tries to make sure everyone feels included, active, and respected, with care based on what's best for each person, and there's always something going on for those who want to join in.

    About Brookdale

    Brookdale Florence is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

    People often ask...

    Brookdale Florence offers competitive pricing, with rates starting at a cost of $4,300 per month.

    Brookdale Florence offers assisted living.

    There are 23 photos of Brookdale Florence on Mirador.

    The full address for this community is 901 Broad St, Florence, NJ 08518.

    No, Brookdale Florence does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In New Jersey, the Department of Health licenses assisted living residences and posts the results of its routine inspections and investigations.

    License numberNJ10A001
    StatusActive
    Facility typeAssisted Living Residence
    Capacity46 residents
    LicenseeBROOKDALE SENIOR LIVING COMMUNITIES, INC
    Care servedMs. Tara Bongiovanni
    ExpiresNovember 30th, 2026
    View the official license record

    Inspection Reports

    2

    Reports

    14

    Citations

    0

    Complaints

    2

    Years

    07 Oct 2025Inspection
    Investigated deficiencies found failures to uphold a resident's rights and to properly administer and document medications, including a missed dose and improper MAR entries.
    • 8:36-4.1(a)(8)Resident Rights
    • 8:36-11.5(f)Certified Medication Aide Program
    19 Jun 2024Inspection
    Found multiple regulatory deficiencies across administration, resident rights, safety, and medication management.
    • 8:36-2.4(d)Licensure Procedures
    • 8:36-3.1(a)Administration
    • 8:36-3.4(a)(1)Administration
    • 8:36-4.1(a)(1)Resident Rights
    • 8:36-5.6(a)General Requirements
    • 8:36-5.6(b)(1-7)Staff Orientation and Education
    • 8:36-5.10(a)(6)General Requirements
    • 8:36-10.5(a)Dining Services
    • 8:36-11.6(a)(5)Pharmaceutical Services
    • 8:36-11.7(a)(4)Pharmaceutical Services
    • 8:36-11.7(a)(5)Pharmaceutical Services
    • 8:36-17.7Housekeeping-Sanitation-Safety-Maintenance

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Brookdale Florence. The information above has not been verified or approved by the owner or operator. For exact information, please contact Brookdale Florence directly. There is no cost for this service. We are compensated by the community you select.

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