Pricing ranges from
    $2,969 – 4,389/month

    Holiday Crescent Heights

    240 Branchview Dr NE, Concord, NC 28025
    • Independent Living
    • Assisted Living

    Clean friendly active well-managed community

    I moved into Crescent Heights and am very pleased - bright, clean apartments with a homey feel, friendly professional staff, and helpful housekeeping/maintenance. The three-meal-a-day plan is convenient (no cooking or dishes), the chef and dining team do a nice job, and activities, exercise classes and regular outings make it easy to meet people and stay active. I feel safe, independent, and would recommend this welcoming, well-run community.

    Current/former resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Assistance with dressing
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system

    Meals and dining

    • Meal preparation and service

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.46·(197)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.2
    • Staff

      4.4
    • Meals

      3.7
    • Amenities

      4.1
    • Value

      3.3

    Pros

    • Renovated common areas with updated flooring and furniture
    • Spacious apartment floor plans (studios to two/three-bedroom units)
    • Three-meal-a-day dining program included
    • On-site chef and diverse meal options
    • Weekly apartment housekeeping and linen service
    • On-site therapy and rehabilitation services
    • Scheduled transportation for errands and medical appointments
    • Laundry facilities on resident floors
    • Fitness room and regular exercise classes
    • Library and multiple social lounges (TV, games, chapel)
    • Active activities program (music, art, bingo, movies)
    • Pet-friendly policy
    • On-site salon and personal-care services
    • Accessible apartment features (kitchenettes, balconies, walk-in showers)
    • Security measures and in-room call/detection devices
    • Convenient location near shopping and medical centers
    • Landscaped outdoor seating and walkable grounds
    • Family-oriented ownership with owner/resident interaction
    • Flexible ala-carte care add-ons
    • Friendly and accommodating staff in many roles
    • Hotel-like atmosphere and attractive interior presentation
    • Small-community social dining and resident engagement

    Cons

    • Inconsistent staffing levels and frequent understaffing
    • Limited overnight and weekend clinical supervision
    • Unreliable meal-service timing and variable food quality
    • Variable housekeeping and sanitation performance
    • Management turnover and inconsistent communication
    • Gaps in asset-management and personal-item tracking
    • Limited elevator capacity and building accessibility constraints
    • Pricing increases and unclear billing/fee communication
    • Limited maintenance staffing and slower responsiveness
    • Programming inconsistency due to activities staffing variability
    • Not designed for higher-care or progressive memory-support needs
    • Weak emergency clinical coverage and external responder reliance
    • Variable staff conduct and resident communication tone
    • Intermittent amenity downtime (laundry, equipment, pool closures)
    • Weaknesses in Wi‑Fi and connectivity infrastructure

    Summary of reviews

    Holiday Crescent Heights presents a mixed but coherent profile best suited to older adults seeking independent living with a robust social and amenity focus. Strengths consistently described include renovated, attractive common areas; a range of apartment sizes with hotel-like finishes; and an included three-meal dining program prepared by an on-site kitchen team. The community offers many on-site amenities — fitness space, library, salons, multiple social lounges, chapel space, scheduled transportation, weekly housekeeping, and therapy services — which support active living and reduce the need for outside errands. Family-oriented ownership and visible owner/resident interaction contribute to a welcoming atmosphere for many residents.

    Staff performance is a primary differentiator in resident experience. Numerous accounts praise friendly, helpful, and accommodating staff, effective tour teams, and long-tenured employees in some roles. At the same time, there is a recurrent theme of staffing instability: staffing levels are described as inconsistent, with periods of short staffing that affect meal service, housekeeping, and maintenance responsiveness. Several reviewers noted slow meal service, meals delivered late or inconsistently portioned, and uneven food quality over time. These operational impacts are often tied to dining-room coverage and staffing patterns rather than physical kitchen capability.

    Activities and social programming are another notable strength when staffing and leadership are stable. The property supports varied programming — music, art, exercise classes, bingo, movies, outings and religious services — and many residents report high engagement and improved social connections. However, activity consistency depends on the presence of an activities director and available staff; turnover or gaps in that role result in reduced programming at times. Transportation for shopping and medical appointments is a frequently cited convenience and adds to independence for residents.

    From a care and safety perspective, Crescent Heights functions primarily as an independent living community with flexible, ala‑carte assistance options. It does not provide 24/7 in-house nursing or full memory-care staffing, and several reviewers emphasized that the community is not appropriate for residents who require continuous clinical supervision or progressive dementia care. Emergency clinical coverage and overnight supervision are limited; reviewers describe reliance on external responders and third-party home‑health providers for higher-level care needs. Families considering Crescent Heights should assess the match between a prospective resident’s long‑term care trajectory and the community’s independent‑living model.

    Operational and management concerns recur across reviews. Reported issues include inconsistent housekeeping and cleanliness in some areas, management turnover, variable communication and responsiveness, periodic maintenance shortfalls (including limited maintenance staff), and problems with billing transparency and rate increases. There are also accounts indicating gaps in personal-asset tracking and temporary misplacement of belongings — these point to an operational need for stronger asset-management and resident property protocols. While many residents praise the building’s cleanliness and upkeep, these inconsistencies suggest variable performance depending on staffing and supervisory continuity.

    Summary assessment: Holiday Crescent Heights offers strong social amenities, a full dining program, and comfortable apartments suitable for independent seniors who prioritize community engagement and included services. The facility’s value proposition is strongest for residents who need limited, flexible assistance and who value on-site activities and transportation. Prospective residents and families should weigh those strengths against operational patterns described in reviews — chiefly inconsistent staffing, variability in dining and housekeeping quality, limited overnight clinical coverage, and some management/communication issues — and verify current staffing levels, emergency protocols, billing practices, and availability of specific services before committing.

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    Location

    Map showing location of Holiday Crescent Heights

    Holiday Crescent Heights is located at 240 Branchview Dr NE, Concord, NC, 28025.

    About Holiday Crescent Heights

    Holiday Crescent Heights sits near historic downtown Concord, North Carolina, with quiet surroundings and a friendly atmosphere where seniors find both comfort and good company, and the building itself has clean, thoughtful touches like an atrium with soft chairs and sunny spaces, plus a patio with rocking chairs overlooking tidy gardens and walking paths where people like to stroll or sit. Seniors live in studio, one-bedroom, or two-bedroom apartments, some with balconies or patios for private time outdoors, and every apartment has a kitchenette, a walk-in shower or tub, and its own heat and air controls for comfort, which feels homier for most folks, and even the floor plans are quite roomy so nobody feels cramped, plus monthly rent covers almost everything including utilities, basic cable, WiFi in common spaces, and regular housekeeping and linen services so chores are light.

    People bring their pets along because of the pet-friendly policy, and there's always a water dish nearby or a patch of sunny lawn, while parking is easy enough with covered, garage, and outdoor options for both residents and their guests, who sometimes stay overnight or join for meals in the big dining room where three meals get cooked fresh each day with different choices so nobody eats the same thing too often. Everyone eats together or can invite guests, and if folks need help getting to appointments or want to go shopping or out for a planned outing, there's free scheduled transportation and even a travel program letting residents visit over 300 other communities for up to seven nights, if that's something they'd like to do.

    For haircuts or a fresh shave, seniors head down to the on-site beauty salon and barbershop, and if anybody needs therapy, physical and occupational therapists offer services right on the grounds, while home health and home care from outside providers come in often too, meaning families don't worry so much about daily help since staff and support are always around, including for people who have dementia or need extra help with daily tasks. Each person gets a wearable Lively Mobile Plus device for emergency help anywhere on the property or offsite, and the whole place feels prepared with safety features like secured entries, safety bars in bathrooms, elevators, sprinklers, and smoke alarms so the building stays secure and accessible, even for people using wheelchairs or walkers.

    There's a lot to do since the staff keep the activity calendar full, hosting social gatherings, exercise classes with fitness equipment, visits to local places, games in the billiards lounge and card room, movie nights in the theater-style media room, or book clubs in the library, which always keeps folks busy if they like to be, and some just prefer to sit by the community fireplace, watch the big screen TV, or join events in the game room, community center, or sunny patios. The monthly rent includes plenty like basic cable, laundry for linens, parking, meal service, WiFi in main areas, and use of all the shared spaces, with maintenance and management working to keep everything running smoothly, and folks say the grounds and building stay clean and well kept. People living here are usually 55 and older and quite independent, enjoying their privacy but appreciating care close by if it's ever needed, plus living with people at the same stage of life, sharing meals or activities, and knowing help is ready when they or a loved one might need it.

    About Holiday by Atria

    Holiday Crescent Heights is managed by Holiday by Atria.

    Holiday Retirement, founded in 1971 by Bill Colson, was one of the largest independent living operators in North America with over 300 communities at its peak. In 2019, Holiday Retirement was acquired by Atria Senior Living, creating one of the largest senior living providers in the United States. The communities now operate under the Atria brand while maintaining many of the traditions and values that made Holiday Retirement a trusted name in senior living for nearly 50 years. Holiday pioneered the concept of affordable, all-inclusive independent living for seniors, offering residents a worry-free lifestyle with meals, housekeeping, activities, and transportation included in one monthly fee.

    People often ask...

    Holiday Crescent Heights offers competitive pricing, with rates starting at a cost of $2,969 per month.

    Holiday Crescent Heights offers independent living and assisted living.

    There are 82 photos of Holiday Crescent Heights on Mirador.

    The full address for this community is 240 Branchview Dr NE, Concord, NC 28025.

    No, Holiday Crescent Heights does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Holiday Crescent Heights. The information above has not been verified or approved by the owner or operator. For exact information, please contact Holiday Crescent Heights directly. There is no cost for this service. We are compensated by the community you select.

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