Brookdale Concord Parkway

Brookdale Concord Parkway sits near Charlotte in Concord, North Carolina, and gives seniors a place to live with different levels of care under one roof, so if you just want maintenance-free living for those over 55, you can do that, but if you need more support, they have assisted living with help for personal care, laundry, meals, and even help with activities like bathing and getting dressed, along with independent living and skilled nursing for more serious health needs, and they also have memory care for people living with Alzheimer's or dementia, including a closely watched environment, special brain games, gentle daily routines, and group walks for those who need it. There's staff available day and night, all week long, so residents always have someone nearby if something unexpected happens, and they work from care plans made for each person based on what they need and want.

The building and grounds keep seniors in mind with wheelchair accessible showers, full tubs to help those with mobility needs, and there are landscaped paths you can stroll along, even with a pet, and lots of big windows make the bedrooms and common spaces bright and neighborly, where people can relax, read, or watch TV in roomy sitting areas. The dining rooms are simple and well-lit, with tables that have light green linens, and meals come on colorful plates along with snacks easy to eat between meals, plus vegetarian choices for anyone who wants them. There's an on-site beauty salon, and a parlor for folks who enjoy ice cream in the afternoon. For getting around, residents get to use their own parking spaces or take the free transportation to shop, join offsite activities, or go to devotional services held off the property. You'll also find a calendar of group activities, both fun and helpful, from educational programs to games and outings, and there's adult day care, too, if you only need the place for a short while during the day.

Memory care residents have dedicated support with an environment set up for safety and mental engagement, and there's counseling available by psychiatrists and psychoanalysts for those who need help through tough times. Hospice and rehab services are also on hand for people who have changes in their health needs, and the whole place gets regular checks to stay current on state licensing. The living options include studio units between 192 and 290 square feet, set up with combined living and sleeping areas and closet space, so it's manageable for older adults, and there are different floor plans for different preferences. The campus feels peaceful, a little like a country estate with columns at the entrance and nicely decorated welcome areas, and there's a sense that people can be as active or as quiet as they like, with the aim to keep life happy, safe, and a little easier. The community has received the Best of Senior Living Award and high marks from residents and families, and as part of Brookdale Senior Living, it draws on a long record of caring for seniors in many places. Brookdale Concord Parkway stands out for giving seniors choices about how they want to live, a pet-friendly environment, and just enough help to let people keep their independence for as long as possible.

Brookdale Concord Parkway is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.