Cranford Rehab and Nursing Center

    205 Birchwood Ave, Cranford, NJ 07016
    • Skilled Nursing

    Excellent care in beautiful surroundings

    I placed my mom here and am very pleased - the grounds are spacious and spotless, rooms open and comfortable, and it truly feels like home. Staff from reception to nurses, CNAs, therapists, housekeeping, kitchen and administration were warm, professional, and gave personalized attention; rehab was successful and the director/DON were supportive. I highly recommend this facility - excellent care and beautiful surroundings, with only minor things that could be tightened.

    Loved one of resident
    Aug 2026

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Small library

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    3.05·(19)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      2.8
    • Staff

      3.2
    • Meals

      1.0
    • Amenities

      2.7
    • Value

      3.1

    Pros

    • Strong physical and occupational therapy program
    • Attentive housekeeping and clean rooms
    • Courteous reception and front-desk staff
    • Personable nursing aides and some compassionate nursing staff
    • Family-like, welcoming atmosphere
    • Supportive Director of Nursing and helpful management
    • Successful short-term rehabilitation outcomes
    • Well-equipped rehab gym
    • Spacious layout and large property
    • Good parking and accessible location
    • Engaging activities/entertainment offerings
    • Helpful ancillary departments (social work, finance, administration)

    Cons

    • Inconsistent clinical responsiveness and escalation processes
    • Unreliable medication administration and pharmacy coordination
    • Infection‑control and single‑use supply handling failures
    • Gaps in wound-care protocols and follow-up
    • Unreliable call‑button and alarm response
    • Sanitation and odor concerns in some common and bathroom areas
    • Staffing shortfalls and task-prioritization problems
    • Communication and language-barrier issues among staff
    • Facility maintenance delays and equipment reliability gaps
    • Inconsistent meal quality and meal-service continuity
    • Discharge planning and care-transition coordination gaps
    • Staff conduct and complaint-resolution processes

    Summary of reviews

    The reviews for Cranford Rehab and Nursing Center present a mixed picture: many families and former residents praise the facility’s rehabilitation strengths, personable staff, and clean, spacious environment, while others describe significant operational and clinical concerns. The facility’s physical and occupational therapy program and rehab gym receive consistent positive mention; multiple accounts describe successful short‑term rehabilitation and staff who provide individualized attention. Reception, front‑desk interactions, and housekeeping are frequently noted as welcoming and well maintained, contributing to a home‑like atmosphere on parts of the campus.

    Care quality appears uneven. Positive experiences emphasize attentive nursing aides and supportive leadership from the Director of Nursing and management, but other accounts point to inconsistent clinical responsiveness, delayed escalation to higher levels of care, and lapses in medication administration and pharmacy coordination. There are specific clinician‑care pattern concerns such as gaps in wound‑care practices and what reviewers characterize as serious pressure‑injury management failures. Several comments also raise infection‑control and improper single‑use supply handling issues that merit direct follow‑up by families and regulators.

    Dining and daily living services show variability. Some reviewers describe helpful, personalized attention and adequate meals, while others indicate inconsistent meal delivery and dissatisfaction with food quality. Activities and entertainment staff received positive notes for engagement, but noisy hallways and interruptions were also mentioned as factors that can affect resident comfort.

    Facility condition and operations are similarly mixed. Strengths include a large, open layout, generous common areas, and convenient parking. Conversely, reviewers cited sanitation and odor concerns in certain areas, equipment reliability problems (for example, resident bed or bathroom fixtures), and delays in maintenance response. Staffing constraints and task prioritization issues were raised as root causes of delayed pharmacy orders, missed care tasks, and unresponsiveness to call buttons.

    Management and communication present both positives and vulnerabilities. Several families commend specific managers and clinical leaders for effective coordination and advocacy; however, other reviewers describe communication barriers (including language issues), inconsistent documentation, and dissatisfaction with how complaints are handled. There are also allegations concerning discriminatory or retaliatory conduct and concerns following a resident’s death, which indicate a need for transparent complaint‑resolution procedures and thorough investigation when serious incidents are claimed.

    Taken together, the pattern suggests a facility capable of strong rehabilitative outcomes and person‑centered interactions in many units, but one with operational and clinical control gaps that can lead to serious adverse experiences for some residents. Prospective residents and families should tour the unit, meet therapy and nursing leadership, and ask specific questions about medication administration procedures, wound‑care protocols, infection‑control practices, call‑response times, maintenance turnaround, staffing levels, and the facility’s complaint‑resolution process before making placement decisions.

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    Medicare Ratings

    5·/ 5
    • Overall

    • Health Inspection

    • Staffing

    • Quality Measures

    Ratings from the U.S. Centers for Medicare & Medicaid Services (Care Compare). View on Medicare.gov

    Location

    Map showing location of Cranford Rehab and Nursing Center

    Cranford Rehab and Nursing Center is located at 205 Birchwood Ave, Cranford, NJ, 07016.

    About Cranford Rehab and Nursing Center

    Cranford Rehab and Nursing Center, now proudly known as Birchwood Rehabilitation & Healthcare Center, stands as Union County’s premier destination for subacute care and skilled nursing. The facility is renowned for providing residents and patients with a welcoming environment that serves as a true home away from home. At the heart of their philosophy is the belief that every individual deserves personalized and compassionate care, and as such, each patient and resident is considered a valued member of the Birchwood family. The dedicated team takes the time to understand each person’s unique needs, goals, and abilities, developing tailor-made care plans that ensure optimal outcomes and comfort.

    The center features a broad spectrum of services designed to meet a wide array of health needs. Patients benefit from access to highly skilled physicians, specialists, and therapists with decades of expertise in subacute rehabilitation, skilled nursing, and long-term care. Among the specialized services available are on-site hemodialysis, comprehensive orthopedic rehabilitation programs, and advanced wound care. These offerings are provided within a beautiful, state-of-the-art facility equipped with modern amenities designed to foster healing and enhance quality of life.

    One of the hallmark features of Cranford Rehab and Nursing Center is its designated subacute rehabilitation unit, recognized as one of the top in New Jersey. Here, short-term patients are supported as they recover from hospitalizations or manage chronic medical conditions. In addition to exceptional rehab care, the center houses a state-of-the-art Dialysis Unit, where specialized renal care and on-site hemodialysis are delivered in partnership with leading healthcare providers. This dedicated unit allows patients requiring regular dialysis to receive treatment within the comfort and familiarity of the center.

    Long-term care at Cranford Rehab and Nursing Center is characterized by its warm, family-like atmosphere, high-quality healthcare services, and access to incredible amenities. Residents are encouraged to begin their next life chapter with confidence, knowing they are surrounded by attentive caregivers and a supportive community. Advanced wound care is also available onsite, featuring infection prevention strategies and bedside debridement performed by highly trained wound care nurses and physicians. The commitment to excellence extends to respite care, offering temporary, compassionate support for loved ones when primary caregivers require a well-deserved break.

    Under the guidance of new ownership and management, Cranford Rehab and Nursing Center has elevated and expanded its service offerings, ensuring access to the best possible care, therapies, and amenities for all patients and residents. The center’s commitment to delivering exceptional healthcare in a warm, nurturing environment continues to set it apart as a leader in rehabilitation and long-term care within the region.

    People often ask...

    Cranford Rehab and Nursing Center offers skilled nursing.

    The full address for this community is 205 Birchwood Ave, Cranford, NJ 07016.

    No, Cranford Rehab and Nursing Center does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Safety & Compliance

    In New Jersey, the Department of Health licenses assisted living residences and posts the results of its routine inspections and investigations.

    License numberNJ20C003
    StatusActive
    Facility typeComprehensive Personal Care Home
    Capacity30 residents
    LicenseeCRNC OPERATING, LLC
    Care servedMr. Eliyahu Samowitz
    ExpiresMay 31st, 2024
    View the official license record

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Cranford Rehab and Nursing Center. The information above has not been verified or approved by the owner or operator. For exact information, please contact Cranford Rehab and Nursing Center directly. There is no cost for this service. We are compensated by the community you select.

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