Holiday Fleming Point

    720 Latta Rd, Rochester, NY 14612
    • Independent Living
    • Assisted Living

    Hotel-like home with attentive staff

    I'm very pleased with Fleming Point. It feels like a clean, hotel-like home with beautiful grounds, excellent meals, plenty of activities and outings, and staff who are warm, attentive and know residents by name - Colleen and Stefan really stood out. The community atmosphere and responsive management have noticeably improved my loved one's quality of life.

    Loved one of resident
    Jul 2026

    Pricing

    Prices shown are estimates and subject to change. Contact your senior living advisor for current pricing.

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    Amenities

    Healthcare services

    • Assistance with dressing
    • Hospice waiver
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system

    Meals and dining

    • Meal preparation and service

    Room

    • Air-conditioning
    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Internet
    • Kitchenettes
    • Private bathrooms
    • Telephone
    • Wifi

    Transportation

    • Community operated transportation
    • Transportation arrangement

    Common areas

    • Beauty salon
    • Computer center
    • Dining room
    • Fitness room
    • Gaming room
    • Garden
    • Outdoor space
    • Small library
    • Wellness center

    Community services

    • Concierge services
    • Fitness programs
    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Planned day trips
    • Resident-run activities
    • Scheduled daily activities

    Reviews

    4.60·(217)

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.4
    • Staff

      4.7
    • Meals

      4.2
    • Amenities

      4.4
    • Value

      3.5

    Pros

    • Compassionate, attentive staff
    • Strong on-site management and leadership
    • Home-like, family-oriented atmosphere
    • Wide range of social and recreational activities
    • Regular organized outings and entertainment
    • Restaurant-style dining with multiple daily choices
    • Clean, well-maintained interiors and grounds
    • Spacious, bright apartments with kitchenettes and patios
    • On-site amenities (salon, chapel, library, fitness room)
    • Pet-friendly policy
    • Flexible add-on in-home care services
    • Safety features and emergency-response systems
    • Inclusive housekeeping and utilities options
    • Quick move-in availability
    • Clear communication and responsive staff
    • Demonstrated infection-control leadership during COVID
    • Good value options for independent residents

    Cons

    • High staff turnover and periodic staffing shortages
    • Inconsistent housekeeping and sanitation follow-through
    • Variable meal quality and limitations in therapeutic-diet accommodation
    • Limited dementia-specific programming and cognitive-engagement options
    • Accessibility and transportation constraints for wheelchair users
    • Billing clarity issues and extra-charge practices
    • Limited on-site clinical/skilled-nursing capacity
    • Infrastructure bottlenecks (single elevator and limited ramps)
    • Perceived decline in service consistency after ownership/staffing changes
    • Underrepresentation of staff diversity

    Summary of reviews

    Overall impression: Holiday Fleming Point is consistently described as a clean, well‑maintained community with a warm, family‑oriented culture and visible onsite leadership. Many families and residents highlight attentive and personable staff who know residents by name, strong management presence, and a broad set of common spaces and amenities that create a hotel‑like environment. The property’s landscaping, dining room design, bright apartments and outdoor spaces are frequent strengths cited by prospective residents and long‑term occupants alike.

    Care quality and staffing: Day‑to‑day care is characterized by attentive staff and a willingness to individualize service, including the availability of privately contracted in‑facility aide services. Reviewers praise staff responsiveness, especially by managers who live on site, and note positive effects on residents’ emotional wellbeing. However, recurring operational themes include high staff turnover and episodic staffing shortages. Those patterns have produced intermittent delays in housekeeping and assistance, variable follow‑through on room cleaning tasks, and periods when families perceived a decline in thoughtfulness or responsiveness. The facility is positioned as an independent living community with add‑on aide options rather than a skilled nursing provider; families seeking substantial clinical care should verify the level of onsite clinical and skilled‑nursing capacity.

    Dining and nutrition: Dining is a prominent feature of the community’s appeal. Many reviewers describe restaurant‑style service, multiple daily menu choices, generous portions and a social dining atmosphere. At the same time, reviewers also reported variability in meal quality and consistency, occasional reliance on processed/frozen items, and uneven success accommodating therapeutic diets (for example, low‑sodium or diabetic needs). Prospective residents should confirm current menu sourcing, special‑diet policies, and meal delivery procedures if dietary management is a priority.

    Activities and social programming: The community offers a broad calendar — exercise classes, arts and crafts, bocce, garden club, music and outings — and reviewers often credit this programming with improving social engagement and quality of life. That said, patterns emerge indicating programming is stronger for general independent residents than for those with cognitive impairment; families of residents with dementia or significant memory loss report a need for more targeted, cognitively appropriate engagement options. In addition, some outings and transportation arrangements are not fully accessible to all mobility levels, which limits participation for certain wheelchair users.

    Facilities and accessibility: Physical plant and apartments receive frequent praise for cleanliness, modern finishes, roomy layouts and natural light. Units generally include kitchenettes, ample storage and some private outdoor access. Notable infrastructure constraints include a single elevator in parts of the building and limited ramping in some parking areas; combined with bus designs that require climbing steps, these factors create occasional accessibility and transportation limitations. Prospective residents who rely on wheelchair transport or need frequent off‑campus trips should assess accessibility logistics in person.

    Management, operations and notable patterns: Leadership and front‑line staff are consistently called out as strengths; many reviews single out directors and managers for rapid response, transparency during COVID, and hands‑on engagement. Conversely, several reviews describe transitional periods after ownership or staffing changes that coincided with billing errors, inconsistent housekeeping schedules, and perceived reductions in service consistency. There are also recurring mentions of billing clarity issues and extra charges not initially expected in lease discussions, so families should review the contract and ask about ancillary fees and invoicing practices.

    Bottom line: Holiday Fleming Point appears to be a well‑appointed independent living community with a warm social culture, strong management presence and a robust activity and dining program that benefit many residents. Key considerations for prospective residents and families are the facility’s current staffing stability, the fit between available programming and any cognitive or mobility needs, dietary‑accommodation protocols, and contract/billing transparency. An in‑person visit focused on accessibility, current activity offerings for specific care needs, and a clear discussion of additional charges will help determine whether the community meets an individual resident’s clinical and lifestyle requirements.

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    Location

    Map showing location of Holiday Fleming Point

    Holiday Fleming Point is located at 720 Latta Rd, Rochester, NY, 14612.

    About Holiday Fleming Point

    Holiday Fleming Point sits quietly between Syracuse and Buffalo, near Lake Ontario, where you'll find well-tended lawns, flower beds, and a wide front porch that's handy when the weather turns. This senior living community is for adults 55 and older, and offers independent living, assisted living, memory care, skilled nursing, and continuing care retirement services, all on one campus. There are apartments with studios, one-bedroom, and two-bedroom floor plans, each with modern kitchenettes, self-controlled heating and air, and bathrooms with walk-in showers or tubs, so folks can choose what fits them best. Some of these residences include big windows, comfy beds, end tables, lamps, and decor that feels like home, and the whole building is laid out to catch plenty of natural light.

    The dining team serves three homestyle meals a day in a communal dining room with high ceilings, big windows, and tables set for conversation, and there's a cozy bistro area and a cafe with a mini-fridge and counter for more casual gatherings. They pay attention to nutrition and healthy food choices, and there are private dining spaces when families come to visit. Onsite laundry facilities, a barber and beauty salon, and a fitness room fill out the basics, while common rooms like the grand two-story lobby, library, and game room with a billiards table give people space to meet neighbors or spend quiet time. Residents can enjoy outdoor gardens, patios, and paths, or join in offsite activities like walks or nearby golf.

    The event calendar includes exercise classes, book clubs, social gatherings, cultural and educational talks, all as part of the Engage Life® program, which keeps folks active and involved. There are organized devotional services too. Apartments and social spaces are wheelchair accessible, and pets are allowed. Staff is onsite and ready to help, day or night, and residents use a wearable Lively® Mobile Plus GPS device for emergency support if needed. There are specialized care services for those who need personal attention, like help with grooming, dining, medication, or mobility, and nurses can provide wound care, intravenous medications, diabetes care, rehab therapies, and therapy for speech or movement, with third-party providers available if extra support is needed.

    Residents have all-inclusive housing services and amenities, plus support for independence, and they can tour apartments to see what suits. There's parking, security focus, and a steady, friendly atmosphere, all designed to support an active, healthy, and comfortable lifestyle, with the added benefit of onsite programs for memory support and skilled care for those who need it. The surroundings are quiet, calm, and near the lake's edge, offering a mix of nature and community, with easy access to shopping, restaurants, cafes, ice cream shops, tea rooms, and other neighborhood comforts.

    About Holiday by Atria

    Holiday Fleming Point is managed by Holiday by Atria.

    Holiday Retirement, founded in 1971 by Bill Colson, was one of the largest independent living operators in North America with over 300 communities at its peak. In 2019, Holiday Retirement was acquired by Atria Senior Living, creating one of the largest senior living providers in the United States. The communities now operate under the Atria brand while maintaining many of the traditions and values that made Holiday Retirement a trusted name in senior living for nearly 50 years. Holiday pioneered the concept of affordable, all-inclusive independent living for seniors, offering residents a worry-free lifestyle with meals, housekeeping, activities, and transportation included in one monthly fee.

    People often ask...

    Holiday Fleming Point offers competitive pricing, with rates starting at a cost of $2,829 per month.

    Holiday Fleming Point offers independent living and assisted living.

    There are 48 photos of Holiday Fleming Point on Mirador.

    The full address for this community is 720 Latta Rd, Rochester, NY 14612.

    No, Holiday Fleming Point does not offer respite care. Respite care in assisted living communities provides temporary, short-term relief for primary caregivers by offering professional care for their loved ones. It allows individuals to stay in an assisted living community for a limited time, giving caregivers a break while ensuring residents receive necessary support and assistance with daily activities.

    Disclaimer

    Mirador Living is not affiliated with the owner or operator(s) of Holiday Fleming Point. The information above has not been verified or approved by the owner or operator. For exact information, please contact Holiday Fleming Point directly. There is no cost for this service. We are compensated by the community you select.

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