Brookdale Neenah

Brookdale Neenah sits at 2330 Bruce St in Neenah, Wisconsin, and it's a one-story senior living community with 20 apartments, including small studios with handy layouts, 1-bedroom units, and places with in-room washers and dryers, which can be real helpful. The building's set up for safety with secure areas and emergency response systems, so folks who might wander or have trouble can be safe, and all rooms have emergency buttons and safety features built in, which gives some peace of mind. They offer different living arrangements, so people can choose independent apartments or get help through assisted living, and there's memory care services for folks dealing with Alzheimer's or dementia, with personalized care plans made for each resident's needs.

Staff members like cooks, housekeepers, an RN director, resident assistants, and a receptionist stay on-site and awake around the clock, and they have experience with the challenges seniors sometimes face. You'll find support for bathing, dressing, taking medicine, and even incontinence care if needed, and they provide 24-hour supervision for people who want extra help or have mild cognitive impairment, including non-ambulatory care. There's an on-site wellness and rehab center, with on-site physical and occupational therapy, and a fitness area that's open daily for those who want to stay active. The place encourages independence but also provides graduated care as needs change, so residents can get more support or different services as time goes on, after regular assessments.

The community offers three meals a day with gourmet dining, plus all-day dining choices and meals made for special diets when needed, along with weekly laundry and housekeeping services, and they'll even handle dry cleaning, so chores don't pile up. If you like to get out or have appointments around town, transportation services and parking are available, and family can visit during expanded hours, which helps people keep up connections. Rooms come with furnishings or you can bring your own things, and there's basic internet and cable, plus other utilities are included. The grounds have a front porch, walking paths, a garden, and patios for some fresh air or quiet time, while inside, there's a library, arts room, barber and salon, and plenty of spacious and well-lit areas for socializing.

Residents can join daily fitness and wellness activities, take part in planned birthday parties, holiday gatherings, movie nights, games, and lots of community-sponsored events that get people together, and pets are welcome, which can make a place feel homier. Common kitchens, a dining room, and shared spaces encourage folks to come together for meals or just to talk, and there are amenities like emergency alerts, move-in coordination, and regular maintenance taken care of too, both inside and outside. Brookdale's staff makes sure care matches each person's wishes and needs, focusing on privacy, independence, and keeping friendships strong. The community is licensed as a "personal care home" in Wisconsin and offers assisted living, memory care, independent living, and board and care home options, with support meant for people to live as well as possible while getting help as they need it.

Brookdale Neenah is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.